Part of the guide: Personal Brand
I just thought that was an appropriate title for an important post, going into the new year.
Whether you created the exact results that you wanted this year or not – it doesn’t matter.
People are generally over optimistic in the short term, but pessimistic about what they can accomplish over a long period of time with consistent effort. Now maybe you didn’t hit all your goals this year, maybe you felt like giving up at some point.
But as you feel that feeling, deep inside; you can now realize it’s a good thing. That feeling means you’re getting closer. Closer to the threshold. Where you break through and start experiencing kind of ‘quantum leaps’ in your business.
Going back a couple of years, I used to talk to a lot of people on the phone. That’s how I’d close a lot of sales, I’d get people on the phone, ask them some questions and help them create a ‘game plan’ for success.
What’s fascinating, is how 99% of people I talked to gave the same B.S. answers to my questions. One question in particular, was always interesting to ask.
How long are you willing to work, until you hit your income goal?
People generally wanted to earn around $10,000/month, which was always more money than they’d ever made in the past. On average, they’d tell me around 6 months.
If they weren’t earning $10,000/month within 6 months, they’d give up. The phone goes quiet, an awkward silence emerges and I ask “how long have you been working your job”. The average answer was between 10 & 20 years.
10 or 20 years working at the same job earning something like $3000/month. By this time they’re feeling kind of stupid, so I tell them…
Why aren’t you willing to take this as seriously as your job?
The point is, setting unrealistic expectations is the fastest way to get burnt out in any business. Now I don’t believe $10,000/month is a bad goal for most people, but you need to celebrate the little stuff that comes before hitting your end financial goal.
If you made a decision to make $10,000/month within 60 days of starting something and only hit $1000, congratulations. 90% of the time after these calls, the people would carry on working past 6 months.
Not because they were earning close to their goal (although many did), instead it was because they making progress. They celebrated the small stuff. Building a site, generating leads, making their first sale.
There’s a kind of threshold in online/Network Marketing. The threshold is different from person to person, but once you pass it; you never give up. Maybe you’re passed that threshold now, or maybe you’re going to pass it this month.
The threshold doesn’t have to be a monetary figure, it can be a level of traffic, leads or sales in your business.
Avoiding Burnout By Setting Small Goals
It’s never a good idea to have one single goal of making X amount of money, the money is just the end result. A kind of by-product of all your other successes. Traffic generation, blogging, email marketing, making your first sale, your 10th sale.
You have been paid late before
You have watched the number on the dashboard not match the number in your account. What is different now is simple: it settles on a public contract you can check yourself, not a dashboard I control.
Read the contract →Most participants earn little to nothing. No income is guaranteed. You can verify every payout on the public smart contract.
They’re all accomplishments that need to be celebrated. I want to challenge you to set smaller goals, and focus on them one at a time. Starting with the end financial goal in mind is an easy way to get burnt out, because you’re not acknowledging the progress that comes before.
I want you to start with why (as explained in this post), and set smaller goals. Create a short term, medium and long term focus. Decide how much you want to earn and why, because your reason why is more important than knowing what or how.
Based on your income goal, set goals for how much traffic you need to create, how many leads you need to generate and how many sales you want to make per day.
Construct your income!
Remember at all times your financial goal is the end result. It’s the last outcome of the process.
Love ya,
David Wood
P.S. Leave me your thoughts, comments and questions below.
Comments
Jessica L., July 15, 2024, 14:35
This post was a great reminder to appreciate the small wins in my business. I need to set more achievable goals to avoid feeling overwhelmed. Thank you, David!
Emily R., July 15, 2024, 16:45
David, how do you personally keep track of your small achievements? Any tools or tips would be appreciated.
Paul C., July 15, 2024, 17:30
This is exactly what I needed to hear today. I’ve been feeling burnt out lately, but now I feel more optimistic. Celebrating small successes is crucial for long-term motivation. Thanks for sharing your insights.
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Most affiliates earn little, and that is disclosed up front. The difference here is not a promise about what you will make. It is that you can verify every payout yourself, on a public contract, in about twelve seconds.
See how the payout works →Most participants earn little to nothing. No income is guaranteed. You can verify every payout on the public smart contract.
The old phone script — ‘why aren’t you willing to take this as seriously as your job’ — is the part I keep turning over. Used honestly it’s a fair challenge. Used on someone who’s already anxious, it’s pressure dressed as encouragement. The rest of the post, about celebrating small progress, is the better version of the same idea and doesn’t need that line attached to it.
Hollis, having sat on the corporate side of exactly these calls for years — that script exists because most people on the other end had genuinely unrealistic timelines, not because the company wanted to guilt them. Whether it’s delivered kindly is entirely down to the individual, and that part the article can’t teach.
Sorry if this is obvious, but how do you actually know you’ve crossed ‘the threshold’ the post talks about? It doesn’t leave me anything to actually watch for.
Bonnie, I have asked myself the same question these past eighteen months, and I have concluded the threshold reveals itself only afterward — you recognise it by the fact that quitting no longer occurs to you as an option, not by any signal beforehand. Small comfort while you are still waiting for it, I grant you.
The goal-setting idea is a good one, but the framing assumes a market where traffic, leads and sales all scale the same way everywhere. In smaller economies the lead numbers themselves look different, and celebrating ‘the small stuff’ needs different milestones than the ones implied here. Does this actually translate, or is it written for one specific market?