Part of the guide: Blog Traffic
I get asked one question a lot by people in regards to Social Media Marketing: “What do I Blog about?”
The answer is fairly easy. Is there something about you that “sticks” with people? Blog about whatever makes you unusual or memorable. Blog about whatever fuels your passion and gets you excited. What is it that you like to talk about the most?
Celebrities know ONE fact: If you want to play BIG then DON’T try to fit in…Stand out. Be unusual. Be audacious. Your unique spirit will be your calling card.
When you build your name through Social Media Branding, you MUST make yourself STICKY. You must “Stick” in their minds. The single most common mistake business owners make is that they try to be just like their competitors. In your niche, you MUST define why you are different and therefore BETTER.
People instinctively desire to be different. They also crave to associate with anything scarce or new. Give that to them in abundance and they will NEVER leave you as a customer. I have made a lifetime career of this strategy. It’s a state of mind that is counter-intuitive but in the long run VERY productive.
Most people will, however, die with their music still inside them. What a shame that, for the sake of fitting in or for fear of being criticized, most people will cower in fear and live a life of quiet desperation. But not you! The fact that you have read thus far proves your desire to step up and stand out. Bring out what is good and worthy and show it to the world. Your gifts and talents CAN change the world, but YOU need to bring them into the light.
So, as you build those Facebook, YouTube, and Blog platforms, remember that you are an original. Paint that picture and tell that story YOUR way. You will attract more people just like you and the rest of the people on the planet just won’t notice. It’s better that way.
I have been told that I am memorable (sticky). Good or bad, it’s true. I am definitely STICKY. I hope you are too.
Clint Maki is a Social Marketing Expert.
For more free marketing training go to www.ClintMaki.com
Clint is President of Infinite Wealth Inc. 1-616-755-6254
Comments
Joanna Mazurkiewicz, September 7, 2011
I will definitely have a look at this.
Pj Zafra, September 8, 2011
Never heard of this yet. Sounds amazing. I think it’s definitely worth checking out. Thanks for another awesome post David. You’re awesome! Keep it up man! Looking forward to getting to your level soon! 😀
Anna Miller, July 15, 2024, 14:45
You have been paid late before
You have watched the number on the dashboard not match the number in your account. What is different now is simple: it settles on a public contract you can check yourself, not a dashboard I control.
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This article really opened my eyes to the importance of being memorable in social media marketing. Thanks for sharing!
Johann Smithville, July 15, 2024, 15:20
I’ve been trying to stand out in my niche. Your advice on being audacious and unique is very helpful.
Susan Brown, July 15, 2024, 16:05
Great information! Do you have any tips on how to find what makes one “sticky”?
Mike Davis, July 15, 2024, 16:45
Thank you for this detailed post. It’s encouraging to see the emphasis on being different and memorable.
Emily Johnson, July 15, 2024, 17:30
As a newbie to social media marketing, this post was really informative. Any tips for beginners?
Robert Wilson, July 15, 2024, 18:00
I’m really impressed by the insights on being “sticky”. This review has convinced me to give social media branding a try.
Lisa Martin, July 15, 2024, 19:00
This post is very insightful. It’s good to know that being unique and memorable is so crucial in social media marketing.
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Most affiliates earn little, and that is disclosed up front. The difference here is not a promise about what you will make. It is that you can verify every payout yourself, on a public contract, in about twelve seconds.
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Twenty-two years in corporate taught me the opposite lesson: differentiation was usually treated as a compliance risk, not a virtue, something you scrubbed from a brand deck before a client ever saw it. Reading this eighteen months out of that world, there’s more truth in it than corporate ever admitted.
From the field development side, I’ll say this much plainly: distributors who develop a distinct voice do tend to retain their audience better than ones copying a script word for word, that part tracks with what I watched happen repeatedly. What I can’t confirm is whether that’s because they’re ‘sticky’ in the sense this post means, or simply because an audience can tell when someone believes what they’re saying versus reciting it.
Renata, that distinction between believing it and reciting it is exactly what I think this post is reaching for, even though ‘sticky’ is a strange word for it.
Renata, that gap is measurable. Track engagement on scripted posts versus personal ones for the same account over a few months and I’d bet it shows fast.
Tried building around being ‘sticky’ for about six months, the actual exercise being figure out what makes you memorable and post from that angle constantly. Week one I picked being the mom who does this in stolen bathroom breaks, which is genuinely true about me. Engagement went up for maybe three weeks, then flattened out at roughly the same numbers I’d had before, just with more comments about my schedule than about whatever I was actually selling. The post says being memorable means people ‘never leave you as a customer.’ What I found is that people remembered me fine, they just didn’t necessarily buy anything because of it. Memorable and effective turned out to be two separate outcomes, not one.
Kelsey’s split between memorable and effective is the whole post’s blind spot in one line. I run a bike shop, and the most ‘sticky’ personality in town sells almost nothing compared to the boring shop two streets over with better stock. Being unforgettable gets you remembered at parties. It doesn’t automatically translate into anyone buying something, which this piece quietly assumes it does.
The post claims uniqueness makes customers ‘never leave,’ which is a retention claim stated as a law rather than a tendency worth testing. Retention gets measured over time, it isn’t produced by personality alone. I’d want to know what ‘sticky’ is actually being measured against here, because the whole argument leans on an analogy to celebrities, and celebrity attention plus customer retention aren’t obviously governed by the same mechanism, they just sound similar in a blog post.