The Ultimate Website Credibility Checklist (Part 2)

11. No Cheesy Photos

How many companies do you see using cheesy stock photos of men in suits shaking hands or customer service employees with headsets? Only display real photos of your business.

12. Prominent Guarantees/Refund Policies

Before people buy anything from you, they want to know that they are safe. They want to be told that ‘it’s ok, you’re safe because if you don’t like this, you can get your money back’ within X amount of time.

13. Clear Email List Policy

Before anyone joins your email list, they want to know that they are safe handing their information over to you. They want to know they will not be spammed or their emails won’t be sold.

14. Provide Lots Of Details

It frustrates me when I can’t make a purchase online because a vendor hasn’t provided enough information. A lot of online purchases are not completed due to a lack of details.

15. Statements Should Be Backed Up By Detailed 3rd Party Facts/Studies

Back all statements and claims up by facts or 3rd party opinions, preferably from trusted sources. For example, if you were selling a meditation CD, you could state, ‘9 out of 10 users in a study reported a dramatic increase in long-term memory.’

16. Offer Social Proof

One of the best ways to build credibility is to get social proof, like testimonials. People trust what other people trust.

17. Pricing Pages

Not showing prices can turn potential customers away. People want to know how much something costs before they engage further.

18. Case Studies Sell

Case studies that show real results can be highly effective in convincing customers. They offer concrete proof of your product’s effectiveness.

19. Customer Reviews

Displaying customer reviews next to your products can significantly increase credibility and conversions.

20. Start A Blog

A blog shows your expertise and keeps your site updated, helping build authority and generate leads.

21. Create A Jobs Page

Having a jobs page can be a massive credibility builder, as it suggests that your company is thriving and reputable.

In Prosperity,

David Wood

P.S. Leave me your thoughts, comments, and questions below.

Comments

James

This checklist is a real eye-opener! I’ve been struggling with online credibility for a while now. Thanks for the detailed steps.

Susan

I completely agree with the part about social proof. Testimonials have really helped my business gain trust from new customers.

Michael

I think you missed one thing: having a clear privacy policy on your website. It builds trust with customers who care about data security.

Emily

This post was super helpful! I’ve been looking for ways to improve my site’s credibility, and these tips are exactly what I needed. Thanks for sharing!

Daniel

Are these results really achievable? I find it hard to believe that just adding testimonials can boost conversions that much. Do you have any proof or case studies to back this up?

Katherine

I have a question about the pricing pages tip. Should I include all my service details along with the prices, or is it better to keep some info for consultations?

Richard

I think the advice about showing prices upfront is a bit too simplistic. Some businesses, especially in consulting, might lose potential leads if they show prices without offering more context.

Samantha

This is a great article, David! I’ve been swamped with work, but let’s catch up soon. By the way, do you still live in Costa Rica?

Oliver

I had a similar issue with trust on my site. Adding clear refund policies made a huge difference in how customers perceived my business. This post is spot on!

Amanda

For those looking to boost credibility, I’d recommend checking out the tool Trustpilot. It’s great for collecting reviews and showing social proof.

Lucas

This was a great read! I’ve learned a lot about how small tweaks like adding case studies and customer reviews can improve trust with potential buyers. Thanks for the insight!