How To Put Leverage In Your SEO
Search engine optimization can be a powerful way to drive traffic to your website. However, it can also be a gigantic pain in the ass and damn right painful.
Effective SEO should be leveraged. Meaning you shouldn’t be doing any SEO whatsoever. SEO should be fully outsourced and automated by leveraging all kinds of services and outsourcing sites.
If you’re doing SEO yourself, you’re not only an idiot, you’re wasting an obscene amount of time that should be used for other more important tasks. So here are a few ways to put leverage in your SEO:
1. Tools
First and foremost, you want to use tools. Plenty of SEO gurus will tell you to manually process submissions and to manually submit articles. The only thing I believe in manually doing in SEO is writing unique content. Unique high quality content plays a very important role in ranking well in the search engines.
You should use tools to process submissions. To submit content to different sites and to basically automate any submissions that would otherwise had to be done by hand. The most famous submission tool would have to be Senuke, other than that there’s Article Marketing Robot, and Magic Submitter. All good tools that have different roles.
2. Outsourcing
Second is outsourcing. The key to profitable SEO isn’t manually writing and submitting articles, it isn’t even just using automation tools.
The key to profitable SEO is outsourcing! Outsourcing high quality content and the use of submission tools. First you need the tools, then you need someone to write high quality content to distribute through the tools.
You can hire a good writer for around $300/month who’ll produce at least 8 articles a day, 5 days a week or even longer. Once you have a good writer you need to hire someone to take the produced content and distribute/syndicate it across the Internet using the submission tools.
Again you can hire a cheap $300/month submitter via Odesk.com (Now Upwork) or Freelancer. It’s up to you how and who you hire.
3. Services
Once you’ve got a profitable SEO system running, it’s time to invest. It’s time to invest in SEO services. SEO services already have systems setup. They have their content writers, they have their tools, their own private blogs networks and their own submission team.
You can just pay them to do your SEO, but it comes at a hefty price. To setup your own system with a writer, submitter and a few tools – it’ll cost you $600/month at a minimum. If you paid a service $600/month for the same thing; they’d only allocate maybe 5 days worth of their team’s time to your site.
So obviously it’s better to create your own SEO team. But creating your own SEO team is a huge hassle. People are unreliable, you need your own strategies, you need to stay up to date with Google’s algorithm and you need to be a good manager. For a few times the cost you can eliminate all that by paying a service provider.
I say setup your own profitable team first. Then with any excess marketing funds; invest in SEO services. You might put aside $500/month for SEO services. In return you might make $800. Either way SEO services generate a great ROI.
4. Using And Ranking Authority Sites
This is a fantastic way to put leverage in your SEO. But not quite in the same way. For some reason, Google hates new websites and is very likely to penalize a new site for spammy link building practices. Google almost never penalizes authority sites, no matter what kind of spammy SEO they’re getting up to.
By authority sites I mean blogger.com, squidoo.com, wordpress.com, ezinearticles.com and other web2.0 sites.
Authority sites that you can publish articles on. By publishing articles on authority sites that link to your own site; you can generate a lot of traffic. You can build a vast number of links to your authority site articles and swiftly rank them in the search engines. A whole lot faster than you could rank an article on your own site.
So when the authority site article/s rank on Google, people will read them and click through to your own site. There are 3 advantages to this strategy:
- Quick Rankings, You Can Build Any Links To Authority Sites Without Penalties
- Referral Traffic
- High Quality Backlinks
In conclusion, if you want to dominate the search engines and quickly rank for all your keywords; you need to put leverage in your SEO!
In Prosperity,
David Wood
P.S. Leave me your thoughts, comments and questions below.
Comments
Tyronne Ratcliff, June 16 2012, 12:45
Leveraging authority sites is great for traffic generation and a good way to get quality visitors, thanks for the helpful tips.
Mike, June 16 2012, 13:10
SEO, SEO, SEO… What a pain, right? lol I couldn’t agree more about outsourcing this task. In fact, I’m learning to do that now. Question: When I have my team submit articles to Ezine, do I link from Ezine to my blog or the other way around? Thanks for the post! 🙂
davidmwood, June 16 2012, 13:45
Well you can’t link your blog to ezine articles in an author resource box. Obviously it’s ezine to blog. 🙂
David, June 16 2012, 14:00
Hey David, I need a great follow-up email for my opt-in leads. Have any? Thanks.
Laura Johnson, June 18 2012, 15:00
This is such a detailed and informative post! I’ve been struggling with my SEO strategy, but now I have a clear path forward. Thanks, David!
James Lee, June 18 2012, 15:30
Great advice on outsourcing SEO tasks. I’ve been doing everything myself and it’s exhausting. Time to build a team!
Sarah Martinez, June 18 2012, 16:00
I’m curious about your thoughts on the best tools for automating SEO tasks. Any recommendations beyond what you’ve listed?
Robert Brown, June 18 2012, 16:30
Using authority sites for quick rankings is a game-changer. I’ve seen some success with this strategy already. Thanks for the tips!
Emily Clark, June 18 2012, 17:00
SEO can be so overwhelming, but breaking it down into these steps makes it much more manageable. Appreciate the insights!
Mark Evans, June 18 2012, 17:30
How often do you recommend updating and re-evaluating your SEO strategy? I want to make sure I’m staying current with best practices.
