Part of the guide: Affiliate Marketing
This week I’ve been talking about webinars and how you can use them in your business. What I haven’t talked about is precisely how you can monetize them. There are a load of different webinar business models that are rarely talked about, so I thought I’d talk about them right now. Seriously, webinars are the most under-used and underrated marketing tools/strategy/thing online.
Using webinars alone can net you a healthy six-figure income within a year of doing it. I know guys who make as much as $300,000 profit from a single webinar… And they hold them weekly! I’m not going to rant on about the power of webinars, as you can read the basics here and here. With that being said; here are 6 different webinar business models and how you can implement them:
1. The Interview Strategy
Now this is probably the easiest webinar model in the world. If you’re brand new to webinars then I suggest you start off with this model. All you have to do is interview successful people in your niche. You get to become a sort of talk show host. There are hundreds of ridiculously popular and successful TV programs that revolve around simple interviews. TV shows where a host has 1-3 special guests and interviews them.
Thousands of people tune in because they’re interested in the people and hearing their stories. Then towards the end of each interview, the interviewee conveniently has a new book or movie to promote. Those TV shows are usually funny, interesting and wildly entertaining. You can do the exact same thing with webinars. You just have to find successful people in your niche, get them on a webinar with you and interview them. It’s not that hard to do whatsoever.
If you can get 300-1000 people to register for a webinar, you’ll have no problem finding people to interview. The people you interview must have a product or service they want to promote. That’s the deal… You interview someone and your attendees gain an insight into what it takes to become successful like the interviewee. In return for your interviewee’s time, you promote their product towards the end. Of course, you have to arrange a deal where you take X amount of the profits. Super simple model, very powerful.
2. Sell Your Own Product
For this model to work you need your own product. Preferably a product that you can physically show webinar attendees. Let’s say you have a simple info product that teaches people how to set up profitable niche websites. You could use the strategies I taught in my previous post to fill your webinar full of attendees. During the webinar, you could introduce yourself and then go through the very basic process of setting up a niche website using the strategy you teach in your product. Just to show attendees how easy it is.
Straight after the live demonstration you could show attendees how your small network of websites is making you X amount of passive income each month. At that point, your attendees would trust that your product works and think they could create the sites themselves. You could then finish up by saying… If you’d like the full blueprint, its 400 pages long with 20 step-by-step videos, you can get it today at a special price. For everyone still on here, I’m offering a 70% discount so you can get it at this link right now for just $49. That’s pretty much all there is to it.
You have been paid late before
You have watched the number on the dashboard not match the number in your account. What is different now is simple: it settles on a public contract you can check yourself, not a dashboard I control.
Read the contract →Most participants earn little to nothing. No income is guaranteed. You can verify every payout on the public smart contract.
Take your idea, give part of it away during the webinar and provide great value. Then say that if your attendees would like the full product they can get it. You can either give a segment of your product away or literally demonstrate you using the product. If it’s a guide you can’t exactly demonstrate anything, but you can teach. If it’s a software product of some kind, you can give a tutorial of you using it. Then show real results the software is consistently delivering followed by a pitch. There are hundreds of different options to explore.
>>> Click Here For Part Two <<<
Comments (carried over from the previous site)
Gordon Rendall, December 8 2011, 12:00
Hi, very useful post. I’ve just bumped into it and found it concrete and useful, very straight to the point. With your tips and some tricks I’ve heard during the webinars organized by. (spam link removed) I’m sure I’ll easily go through next job interview. Thanks once again!
K.c. Loesch, December 8 2011, 12:30
Great blog David! And you can use Talk Fusion to do everything you talk about in this blog. (spam link removed)
Three posts a day. One email a day.
Everything I publish, in one short daily email. Real numbers, no hype, unsubscribe in one click.
Get paid 100%, on-chain, the second the sale clears
Most affiliates earn little, and that is disclosed up front. The difference here is not a promise about what you will make. It is that you can verify every payout yourself, on a public contract, in about twelve seconds.
See how the payout works →Most participants earn little to nothing. No income is guaranteed. You can verify every payout on the public smart contract.
The interview model bothers me a little, morally, not practically. You’re using someone’s trust in your platform to platform someone else’s pitch, and the post is upfront that money changes hands for that. Nothing illegal about it. But it’s worth asking what kind of relationship with your audience gets built when every interview is quietly a paid placement.
The big claim in the intro has no denominator — a year of how many webinars, to how large a list, at what rate? Without those, it’s a headline.
Raj is asking for a denominator, and my mother would ask an even simpler question — how many webinars, run by how many actual ordinary people trying this for the first time, and what happened to the ones nobody bothered writing a blog post about afterward? Say it plainly instead of dressing it up: some number of people got a result worth bragging about, most numbers didn’t, and a post like this only ever shows you the top of that pile.
Model two assumes you can run a live webinar, then follow up fresh the next day. I work nights. That’s its own kind of funny.
Nia’s point highlights a gap for me too — model two is really two skills bundled as one: running the live demonstration well, and then being sharp enough afterward to actually move people to buy. The post treats it as a single smooth step, but the harder half comes right when your energy for the easier half is already spent.
Meera’s distinction between running the demonstration and closing the sale is one I recognise from my own return to work at sixty-one. Competence in the classroom was never the same muscle as competence persuading someone across a table.
Nia’s naming something worth putting numbers to. Most people who try the ‘sell your own product’ webinar model once do not get a second attempt at it, not because the model is wrong but because the first live session takes more out of a person than the planning accounted for — writing the offer, testing the tech, holding the room, then following up while still tired the next day. Rare cases turn this into a repeatable weekly thing, and the post’s whole framing leans on those cases. It isn’t impossible for someone working nights or a full day job to do this once. It’s the ‘do it weekly’ scaling implied later that’s the part almost nobody sustains without cutting something else out of their life first.
Nia’s comment reminds me of cooks who could handle a packed Friday rush just fine, right up until asked to also greet tables and run the register. One hard thing and two hard things back to back aren’t the same skill.