Part of the guide: Blog Traffic
Building a Network Marketing business takes time, effort, hard work, and strategic thinking. A lot of people I run into seem to think that if they work really hard, the results will just show. They somehow have this belief that by pitching hundreds of people weekly, they’ll enroll a bunch of them into their MLM and make a small fortune. VERY WRONG, strategic thinking…
I actually used to have the exact same belief. That once I knew how to recruit I’d be making a million bucks a year in some MLM. The truth is that I mastered recruiting. I was bringing in people into my company on a daily basis. I was just picking up the phone, dialing my leads, and recruiting. Then I did some presentations that a few hundred people attended that brought in even more people.
A few months later I thought damn, I’m doing really well. I was banking a 4-5 figure paycheck each month. Back then I didn’t really understand the compensation plan so I didn’t even realize that 90% of that paycheck was earned by me personally. Just from my personal recruiting. Now where’s the leverage in that?
A List Of 6 MLM Tips
The whole point of Network Marketing is to make a load of money by leveraging other people’s efforts. I.E. I recruit some people and make a little money, they recruit some people and I make a lot of money. That’s what you’ve got to think about, the big picture. Most Network Marketers only see the small picture which is recruit, recruit, recruit, and make a little money.
Anyway, tip #1: See the big picture. Network Marketing isn’t all about recruiting. Recruiting is easy and a pretty straightforward process. You generate leads, they go into your funnel, you feed them some content, teach them a few things, and show them your presentation. You need to have the end goal in mind. Growing a massive team of distributors across the nation, having your team grow without you doing anything.
Tip #2: Build a personal email list: I know this one is pretty much common sense, but the fact is that a fraction of Networkers are doing it. If you’re using online marketing to build your business, you probably have this covered. What I’m saying is build a PERSONAL email list. Send every message from YOU personally. People work with people, not companies.
Tip #3: Use a damn sales funnel: If you’re not using a sales funnel in your MLM business, you’re probably making 20% or less of what you could be making. Not going to go into detail on this one as there’s too much to say. I wrote a long post on “Designing Your Own MLM Marketing System” that will teach you everything. Basically, sales funnels build relationships with your leads. Your marketing generates leads and should be the core of your business. It won’t work without it. Then your funnel sells an inexpensive piece of information, any info product or whatever. That puts people on your buyers list and also cash in your pocket. Once people are on your buyers list, you can repeatedly sell them stuff. From there you can pitch them your MLM. (Don’t really mean pitch)
Tip #4: Using online video presentations & webinars: If you’re not using video or webinars to build your business, you’re simply a fool or a wimp who’s afraid of the camera. Video presentations sell like 500% better than plain old text. If you’re trying to get someone to join your opportunity and you’re presenting them with a company website and a silly article, you’ll fail awfully. However, recording a high-quality video presentation using say… Camtasia and PowerPoint will allow you to put your recruiting on autopilot. You simply plug the presentation into your autoresponder series or use it for broadcasts when you run promotions. Really, the perfect mix is to have an excellent video presentation recorded by you personally doing a voiceover of a PowerPoint presentation. Then real-life footage of yourself chatting, then some text below the video. Of course, and a signup now button. Then webinars, you should hold an opportunity webinar weekly. Throughout the week your team can send people to the registration page and allow you or an expert to do the actual selling during the webinar.
Tip #5: Always be selling: You absolutely must sell stuff to your downline and of course, the people who aren’t on your team. The way my strategy works, I have hundreds of people coming into my sales funnel. They see me, they hear me, and they watch and read my stuff. Then they’ll be exposed to an information product which puts money in my pocket right away. Then they’ll be taught to do a load of cool stuff that involves them purchasing things like domains, hosting, and autoresponders. You can bank off all of those tools. You know the top guys in Amway make most of their money by selling tools to their downline? CDs, books, and all that crap. This tip can make the difference from you earning $100,000/year to $500,000/year. When you have an MLM organization, you have a massive group of buyers who have money to spend. Meaning you can sell them tools that’ll help them build the business.
Tip #6: Duplication Systems: As I was saying earlier, you can’t just recruit, recruit, and recruit. You need to have a duplication system in place so the reps you’re recruiting can actually get started making money. My biggest struggle throughout my Network Marketing career was duplicating my results past the first few levels of my downline. Seriously, you need tools, training, and step-by-step action guides for your reps. Without them, they’ll end up following your company’s silly training that teaches them to walk around in Walmart. So you need a system in place that will educate your reps on Network Marketing and exactly how it works. Then you need marketing training (traffic generation etc), offline & online recruiting training, plus some stuff on duplication. Also, it’s my highest recommendation that you hold team training webinars at least once a week. If you want your team to produce results, motivate them.
In prosperity,
David Wood
You have been paid late before
You have watched the number on the dashboard not match the number in your account. What is different now is simple: it settles on a public contract you can check yourself, not a dashboard I control.
Read the contract →Most participants earn little to nothing. No income is guaranteed. You can verify every payout on the public smart contract.
P.S. Like my article? Leave your comments, thoughts, and questions in the box below.
P.P.S. If you really want to master the art of Network Marketing, recruiting, selling stuff, and creating exponential downline growth, just put your name and email in the form on the right.
Comments (carried over from the previous site)
Peter Thankgod, August 25, 2011, 10:34
It is a most needed to watch the video, again and again of 5-Star General to an ARMY of BadAsses
Peter Thankgod, August 25, 2011, 10:35
Hello Sir Dave, I really appreciate you for this great information to better life of anyone on www.empowernetwork…for a success as you…Great You!!!
(spam link removed)
Suzanne Glathar, August 26, 2011, 14:10
This is exactly what I needed to hear today. Thank you for sharing your wisdom, David!
Three posts a day. One email a day.
Everything I publish, in one short daily email. Real numbers, no hype, unsubscribe in one click.
Get paid 100%, on-chain, the second the sale clears
Most affiliates earn little, and that is disclosed up front. The difference here is not a promise about what you will make. It is that you can verify every payout yourself, on a public contract, in about twelve seconds.
See how the payout works →Most participants earn little to nothing. No income is guaranteed. You can verify every payout on the public smart contract.
The sales funnel and email list points are the two I’d actually keep from all six — they’re just good marketing fundamentals dressed in MLM language. The ‘always be selling tools to your downline’ tip is the one I’d flag, because that’s the exact mechanic that made recruiting itself the product, not whatever the company was supposedly selling.
Tip four says video sells ‘500% better than plain old text.’ Better measured how — opt-in rate, close rate, over what sample? Specific numbers with no source attached usually aren’t measured numbers at all.
Where does the 500% figure in tip four actually come from?
Raj’s question about where the number comes from sent me down a rabbit hole about video-versus-text conversion research generally, which turns out to be a much murkier field than either side of an argument like this usually admits. The honest answer is that video does better for certain kinds of decisions — anything where trust in the person matters more than the specifics of the offer — and does worse for anything where the reader wants to skim, compare, or re-check a detail later. An MLM pitch is mostly the first kind, a mattress review is mostly the second. So the 500% number is probably true for somebody’s specific funnel, on some specific day, for a decision that leans heavily on trusting the presenter. Treating it as a general law of persuasion is where it stops being useful and starts being marketing.
Small correction — a sales funnel and an autoresponder sequence aren’t the same thing, even though tip three uses them interchangeably.
This is helpful content, and I am wondering how tip four about webinars translates for markets where the internet is not always so reliable, like some regions where I do business. A high quality video presentation assumes viewers can actually stream it without buffering every twenty seconds, which is not always true outside of the biggest cities here, and I think the post is written with an audience in mind who never has to think about this at all.
Building the email list in tip two was the one that actually held up for me. Four years in, it’s still the only piece of this that didn’t depend on whatever platform was popular that year — Facebook groups changed, webinar platforms changed, and the list I built by hand in year one still emails the same people today.
Kelsey’s point about the list outlasting every platform reminds me of the regulars notebook I kept at the diner — nineteen years, and it never once needed updating because some app changed its algorithm.
Elif raises something worth building into any of these tips, actually — if you can’t count on a stable connection, the interview model from a related post might travel better than a live webinar, since a recorded conversation degrades more gracefully than something meant to be live. Worth testing what actually holds up on the connection you have rather than the one the strategy assumes.