Why do Struggling Networkers Think Technology is the Answer?
What I’ve come to find out in network marketing is that no matter what strategy you choose, you have to be committed. A lot of struggling networkers take their business online and think that the day they get on the internet, prospects will just leap out of cyberspace at them with credit card in hand. Most of the time people fail to see that in order to make money in anything, you have to put in the man hours. They look at the successful people in the industry and want to achieve that level of success over night. From my experience, the get rich quick mindset is the wrong approach to marketing online.
Buff In Less Than a Month
The easiest way to explain what I’m talking about is to visualize a gym. In the gym are people at all different levels of fitness. On one end you have a flabby couch potato who wants to take a pill and get rock hard abs. Then on the other end of the spectrum you have the buff trainer who can bench press 400 pounds on a bad day. Realistically, what do you think it would take for the couch potato to get to the level of fitness that the trainer is at? Do you think the guy who’s out of shape can go to the gym for two weeks straight, work his tail off and instantly become as in shape as the trainer? No, just like anything there is a natural process.
Learn How To Use The Pry-Bar
When it comes to technology and leveraging the internet, one of the problems people face is that they have to learn how to use it. When people decide to use the internet to build their business they don’t realize that there is a learning curve. I can’t tell you how many times I’ve clicked on a link or tried to check out someone’s profile only to find a dead end. Another thing that is overlooked is setting up the digital framework. In order to get people to see your opportunity, you have to build bridges to your website or to your offer. When you first start out on the internet your opportunity is like an isolated island in the middle of the ocean. It’s like a small blip in a sea of information that no one can find, so as an online marketer, it’s your job to get your opportunity noticed by as many people as possible.
Now let’s take a look at information for a second. When someone first starts doing this stuff on the internet, they soon find out that the allure of reaching their goals overnight is all around them. They see all these promises of having a breakthrough with their business if they just get the right information. Truthfully, most of the information products I’ve seen work and they work very well. The only problem is that some of the people who buy the product don’t work. It never ceases to amaze me that some people will buy expensive courses that could help their business and they don’t even get past the first hour of training. Then there are people who take the time to go through whole course and do absolutely nothing with the information they obtained. Getting the correct information and the right training is a must in this industry, but it doesn’t help anyone if it’s not put to use in a consistent manner.
Get In The Game
If I’ve heard it once I’ve heard it a thousand times. Take massive action and do it consistently. Action trumps everything even if it’s not the correct action. I think the main problem people face on the internet is that there are too many tiny things that can steal your time. Yes, you want things to work right but don’t spend all day trying to fix a minor issue. Then there’s the issue of sticking to a core marketing strategy. When it comes to a marketing strategy you should find something you like and stick with it. When you find something you like do not change your marketing strategy even if it doesn’t seem like it’s working. The majority of marketing techniques can take anywhere from three months to a year to really get off the ground.
What Do The Gurus Do?
If you’re a newbie, let me share the following with you about what it takes to start an online business. There are a few things that the top earners in this industry did to get where they are today and there are a few things they didn’t do. The people who are making the big bucks did not just wake up the next day with an online empire. They built it up over time by working hard in a consistent manner. What they didn’t do is jump from one cutting edge tactic to the next. They took simple steps every day and they stayed focused on a few core strategies.
Becoming a success doesn’t have anything to do with technology. Granted, using technology and the internet is a great way to leverage your time and resources but producing content is what drives the whole system. While the content you produce can have residual results for quite some time, you should remember that there is always new content coming out that will eventually replace the old. Taking action in a consistent manner is the key, so pick a strategy, stick with it, and start bringing value to the marketplace every day.
Eric & Lauren Kalberer
P.S. Finding a team that can help you choose a strategy and stick to it is essential. CLICK HERE to get started with a group of top earners that make things happen. (you’ll have to approve the app to see the video)