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The Ultimate Blog Commenting Marketing Strategy

Blog Commenting StrategyAs we should all know, marketers have been using blog commenting as a means of generating traffic and backlinks for years. It’s definitely become one of the most well known link building strategies on the planet, but is it still as effective for link building and traffic generation as it was a few years ago? Yes and No…

Blog commenting can easily be abused much like many other link building or traffic generation strategy. Saying that, by posting meaningful and insightful comments on blogs in your niche, you can in fact drive immense amounts of traffic to the website of your choice. All while building up your authoritativeness and reputation within your niche. So first of all, why use blog commenting?

Well, 4 reasons….

  • Traffic Generation
  • Backlinks
  • Gaining Authority
  • Repeat Visitors

Overall, I’d say the main reasons you should be using blog commenting is to build up a following, a fan base and a group repeat visitors, i.e. blog subscribers. When you leave comments on related blogs, you’re almost guaranteed some traffic. Generally, it’s the best kind of traffic, especially if you’re a blogger. You know how many bloggers subscribe to RSS feeds? A ton!

By leaving comments, the majority of the traffic you’ll receive will be other bloggers and webmasters. Other bloggers/webmasters who are far more likely to engage with your website/blog than any other visitors. The reason being is that bloggers have a commenting mindset (they’re always checking their own blog’s comments). They usually scroll down the page and read the comments, bloggers just do. Stop asking questions ok?

Anyway, the average Internet User barely scrolls down past the fold so the majority of the traffic you’ll be receiving will be other bloggers. Other bloggers who are highly likely to read your stuff, opt in to your email list and subscribe to your RSS feed. The next reason is of course backlinks…

Backlinks make the search engines go round. As most of you should already know, without link building you’re not going to get much search engine traffic. Despite what others say, you just can’t compete with today’s marketers with naturally attracted links. If you actually believe that crap, you’re kidding yourself. So are comment links worth anything? Honestly, in terms of SEO and the weight search engines give them, they aren’t worth diddly squat.

Unfortunately, they’ve been the easiest links to artificially create through automated link building tools. A great example of a tool that I own myself is Scrapebox. The tool allows you to scrape and test proxies until you’ve found a good few hundred to use. Then it allows you to simply input a few keywords and gather thousands upon thousands of relevant blogs to comment on. A few clicks later, the software can be spamming hundreds of thousands of blogs with crappy comments that don’t contribute to the blogs in any way shape or form. (I actually don’t use it for commenting, it can do all kinds of cool stuff)

Seriously, it even has a name, email and comment generator. (I am in no way promoting this thing) Anyway, when I first came across it I was like, great… this thing’s going to sky-rocket my rankings. This was back when I was getting started online. Before I discovered the whole quality v.s. quantity thing. So unfortunately, because blog commenting is so easily manipulated, they are sort of the lowest grade backlinks. That is unless they are posted on relevant, high PR, authority blogs within your niche. Those links do actually help you in many ways. So conclusion on the whole backlinks thing, they help, but aren’t going to explode your rankings or anything.

Gaining authority is another obvious one. With some of the authority blogs out there, the vast majority of their readers are repeats. A blog can be like a good TV series. Although I don’t watch much TV, everyone knows how addictive a really good series can be. Blogs can be the same, where people read them religiously. So basically your comments will be getting seen by the same people over and over again. And… if they are high enough quality you’ll get quite a large percentage of the regulars visiting your website. At first when visitors read your valuable comment, you’ll instantly gain authority & credibility.

In the long run you’ll gain repeat visitors. It’s sort of like guest posting. You’re stealing their regulars. I guess you could compare it to Ad Swaps, where you’re getting other people’s subscribers. So, here are a few blog commenting best practices:

  • Try to be the first
  • Only comment if you can add to the discussion/article (don’t go round commenting “nice article”)
  • Become a regular commenter
  • No blatant self promotion
  • Find the right blogs

Honestly, blog commenting probably isn’t going to drive thousands of daily visitors to your website. However, with enough commenting on the right blogs, a few hundred visitors a day wouldn’t be too out of reach. So here’s the action plan.

Find at least 10 blogs in your niche that are considered authoritative and subscribe to their RSS feeds. From then on, try and read their blog posts as soon as they’re posted. Once read leave a thoughtful and insightful comment that adds to the conversation/article. The key step is in becoming a regular. When you’re first exposed to a regular reader, he or she might not click through to your website.

However, after seeing and reading several of your insightful comments, I can almost guarantee they’ll visit your site. Curiosity rocks! Ohh yeah, no blatant self promotion. People will eventually visit your site, there’s no need to be an ass about it. Lastly, find the right blogs. You could be completely wasting your time with this strategy if you comment on the wrong blogs. Just make sure the people reading your target blogs are likely to buy into whatever you’re offering. Do all of the above and you’re good to go.

In Prosperity,

David Wood

P.S. For more incredible super high quality information on traffic generation, business building and the art of making people buy stuff, put your email in the form on the right.

P.P.S. Leave your comments, thoughts and questions in the box below. I’ll be sure to get back to you soon. :)

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19 comments
kickyourjob
kickyourjob

I'm really glad i did a search to find this kind of information. I totally forgot about the aspect of just commenting on other people's blogs - and what it can do for my own blog! thanks for this info!

Samuel Mabs
Samuel Mabs

Before Ever signing up for any MLM at all, this is the kinda stuff I should have paid attention to. All of this makes sense since the "Warm Market" approach to MLM turned out identical to a Dentist root canal work without anaestetics. This Is The kinda stuff I would teaching my team. So No More Frineds & family for me! Heck I belong the NFL anyway. Generate attention Of Prospects first.

Tyronne Ratcliff
Tyronne Ratcliff

Blog commenting is a great backlinking strategy to get the occasional click-thru to your site and for targeted backlinks as well, thanks for the awesome tips!

Pauline
Pauline

Hi David I started blog commenting a couple of moths ago and have found it very useful, I have seen a considerable increase of traffic to my blog and have connected with some great people! Now what I do every Friday is a "shout out" post of 4 or 5 blogs that I have visited during the week and who have some good content to share :) I have also joined a 30 day blog challenge for this month and this has also helped with traffic and I have found some good blogs to comment on through it. Of course I agree that there are a lot of spammers out there but I use Akismet plugin so it catches most of these comments that are from bots/scammers. Have a great weekend Pauline

Scott
Scott

I think the spammers have killed link commenting as a legitimate marketing/back link building strategy. I have sites with healthy traffic and a large mailing list and get a few legit comments per day, and managing/approving them in between all the other automated responses is miserable, and I have given up. Tried many plugins, akismeet, nothing seems to work. Got any ideas?

Michael Burns
Michael Burns

I agree with you about the commenting software. When I was fairly new I tried using some commenting software, not saying which one, and quickly realized it was actually doing more harm than good. As far as comments on my blogs that are just blatant spam, when I catch them I remove them immediately. I welcome any comments that provide value and or even criticism so long as it's constructive and valuable. Thanks Dave.

Klavier Lernen
Klavier Lernen

The fake comments are just driving traffic to other sites that are in no way connected to my site and I visit blogs on a consistent basis and always intend to add to the post no detract from it. You don’t want the owner of the blog you’re commenting on to think that you’re just there to gain backlinks because if they think so they will not approve your comment.

Etieno Etuk
Etieno Etuk

Commenting on blogs is a cool strategy that has the potential to bring in unbelievable amounts of traffic to your blog if you don't screw it up. Always be sure to leave valuable information in your comments and stay away from including links in your comments. You don't want the owner of the blog you're commenting on to think that you're just there to gain backlinks because if they think so, they'll not approve your comment and you would have wasted your time commenting there. Another cool thing to do is: After you have commented on a good piece of content, share it with your social media audience and reference the writer of the content. That helps the owner of the content out as well. Give & you shall receive. Thanks for sharing, Dave.

Pj Zafra
Pj Zafra

I've been getting visitors through this strategy. Definitely works and been generating some leads in the process. It's definitely something that someone new can do and effectively see some results. Thanks !

Terry Tiessen
Terry Tiessen

Great tips on quality blog commenting. As kind of a spill over thought from your "black-hat" SEO post in relation to this one, this is another chance to see and find out who we are and what kind of a marketer we are. Do I do anything for traffic? or money? Or do I have ethics and morals that make me want to add value and be a valuable addition to life and others. Thanks, Terry Tiessen

Michael  Berry
Michael Berry

Very interesting David, your post The Ultimate Blog Commenting Marketing Strategy. Take care, Michael

Ryan Biddulph
Ryan Biddulph

Hi Dave, Blog commenting has been really good to me. Show up consistently and add value. Eventually you begin to the see the "I read your comment on David Wood's blog and clicked through to learn more"-type comments on your blog. It's happens again and again, because I visit blogs on a consistent basis and always intend to add to the post, no detract from it, with my comments. Thanks for sharing Dave. RB

Glenn Watson
Glenn Watson

David your content is awesome and great value. I am putting your commenting suggestions into action right now!

Chris
Chris

I totally agree with what your saying David. Quality vs. quantity is really all people need to concentrate on in this niche in general. Why do people long for 1,000 leads per month? What are you going to do with them? I don't know what you do with all of yours :) Crazy awesome and thank you for what you do for the community

Suha
Suha

I have just begun a new strategy: leaving comments on the blog and use the same comment to leave it on their facebook. It kinda helps syndicate both. We should definitely be supporting each other in this industry to allow the beautiful reality of this business show. The more we share, the more people are able to sift through the BS.

Spencer Campbell
Spencer Campbell

What's funny about the fake comments is that they stay there forever. I have a few sites that I haven't gotten to in a few months and the fake comments are there just driving traffic to other sites that are in no way connected to my site. I think it would be important to mention cleaning up comments as the admin as well as posting good thoughts... just a thought.

Ricky Smith
Ricky Smith

Great informative article Dave, as usual when you share your wisdom and insights into this world we call internet marketing, you always give great value, thanks for your leadership.

Pamela Schott
Pamela Schott

Suba: Your reply really resonated with me. Working from home feels like a luxury, and we are so fortunate to have the opportunity, technology and time to design lives of our choosing. Network marketing gets such a bad rap, but there is, as you say, tremendous beauty to be found in this industry, too. I'm right there with you, sifting through the BS!

Pamela Schott
Pamela Schott

Suha: I misspelled your name. Sorry about that! :)

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