The Ultimate Blog Commenting Marketing Strategy
As we should all know, marketers have been using blog commenting as a means of generating traffic and backlinks for years. It’s definitely become one of the most well known link building strategies on the planet, but is it still as effective for link building and traffic generation as it was a few years ago? Yes and No…
Blog commenting can easily be abused much like many other link building or traffic generation strategy. Saying that, by posting meaningful and insightful comments on blogs in your niche, you can in fact drive immense amounts of traffic to the website of your choice. All while building up your authoritativeness and reputation within your niche. So first of all, why use blog commenting?
Well, 4 reasons….
- Traffic Generation
- Gaining Authority
- Repeat Visitors
Overall, I’d say the main reasons you should be using blog commenting is to build up a following, a fan base and a group repeat visitors, i.e. blog subscribers. When you leave comments on related blogs, you’re almost guaranteed some traffic. Generally, it’s the best kind of traffic, especially if you’re a blogger. You know how many bloggers subscribe to RSS feeds? A ton!
By leaving comments, the majority of the traffic you’ll receive will be other bloggers and webmasters. Other bloggers/webmasters who are far more likely to engage with your website/blog than any other visitors. The reason being is that bloggers have a commenting mindset (they’re always checking their own blog’s comments). They usually scroll down the page and read the comments, bloggers just do. Stop asking questions ok?
Anyway, the average Internet User barely scrolls down past the fold so the majority of the traffic you’ll be receiving will be other bloggers. Other bloggers who are highly likely to read your stuff, opt in to your email list and subscribe to your RSS feed. The next reason is of course backlinks…
Backlinks make the search engines go round. As most of you should already know, without link building you’re not going to get much search engine traffic. Despite what others say, you just can’t compete with today’s marketers with naturally attracted links. If you actually believe that crap, you’re kidding yourself. So are comment links worth anything? Honestly, in terms of SEO and the weight search engines give them, they aren’t worth diddly squat.
Unfortunately, they’ve been the easiest links to artificially create through automated link building tools. A great example of a tool that I own myself is Scrapebox. The tool allows you to scrape and test proxies until you’ve found a good few hundred to use. Then it allows you to simply input a few keywords and gather thousands upon thousands of relevant blogs to comment on. A few clicks later, the software can be spamming hundreds of thousands of blogs with crappy comments that don’t contribute to the blogs in any way shape or form. (I actually don’t use it for commenting, it can do all kinds of cool stuff)
Seriously, it even has a name, email and comment generator. (I am in no way promoting this thing) Anyway, when I first came across it I was like, great… this thing’s going to sky-rocket my rankings. This was back when I was getting started online. Before I discovered the whole quality v.s. quantity thing. So unfortunately, because blog commenting is so easily manipulated, they are sort of the lowest grade backlinks. That is unless they are posted on relevant, high PR, authority blogs within your niche. Those links do actually help you in many ways. So conclusion on the whole backlinks thing, they help, but aren’t going to explode your rankings or anything.
Gaining authority is another obvious one. With some of the authority blogs out there, the vast majority of their readers are repeats. A blog can be like a good TV series. Although I don’t watch much TV, everyone knows how addictive a really good series can be. Blogs can be the same, where people read them religiously. So basically your comments will be getting seen by the same people over and over again. And… if they are high enough quality you’ll get quite a large percentage of the regulars visiting your website. At first when visitors read your valuable comment, you’ll instantly gain authority & credibility.
In the long run you’ll gain repeat visitors. It’s sort of like guest posting. You’re stealing their regulars. I guess you could compare it to Ad Swaps, where you’re getting other people’s subscribers. So, here are a few blog commenting best practices:
- Try to be the first
- Only comment if you can add to the discussion/article (don’t go round commenting “nice article”)
- Become a regular commenter
- No blatant self promotion
- Find the right blogs
Honestly, blog commenting probably isn’t going to drive thousands of daily visitors to your website. However, with enough commenting on the right blogs, a few hundred visitors a day wouldn’t be too out of reach. So here’s the action plan.
Find at least 10 blogs in your niche that are considered authoritative and subscribe to their RSS feeds. From then on, try and read their blog posts as soon as they’re posted. Once read leave a thoughtful and insightful comment that adds to the conversation/article. The key step is in becoming a regular. When you’re first exposed to a regular reader, he or she might not click through to your website.
However, after seeing and reading several of your insightful comments, I can almost guarantee they’ll visit your site. Curiosity rocks! Ohh yeah, no blatant self promotion. People will eventually visit your site, there’s no need to be an ass about it. Lastly, find the right blogs. You could be completely wasting your time with this strategy if you comment on the wrong blogs. Just make sure the people reading your target blogs are likely to buy into whatever you’re offering. Do all of the above and you’re good to go.
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