The One Thing That Will Make Or Break Your Network Marketing Business
When I got started in my network marketing business, I literally was in the dark. The funny thing is, for some crazy reason I just wouldn’t quit. I got started with the same advice that most of you did – and it goes something like this:
“Make a list of EVERYONE you know, call ‘em up, and pound them to death until they either join or die…”
Ok – maybe it wasn’t that bad – but it kind of was… For some reason – for the next 5 years, I hung around in this business and just kept on doing the same thing over and over again – ‘WISHING’ that it would work.
Five years later – it didn’t work any better than it did when I started doing it in the first place. It’s funny a lot of times how we get in this industry and we try and do things that massive, huge companies with 10 million dollar advertising budgets do. Small business IS NOT large business, and it needs to be treated differently.
So what’s the difference between marketing for a small business? What you do has to be created with one goal in mind – responsiveness. How does the right market respond to what you’re doing – and does the response end in profit or loss?
Looking at it like an intelligent business person who is in a ‘for profit’ enterprise – Network Marketing really only has 3 goals.
1. To sell products, services, and marketing tools.
2. To recruit distributors to sell products, services, and marketing tools.
3. To help your team sell products, services, and marketing tools.
That’s really it. So rather than sticking to one particular strategy – why not just look for the most effective, efficient way to make that happen?
For example – with the ‘friends and family’ approach – it just begs the question: Do friends and family respond well to home meetings – or not? If not, then why bother?
What I’ve found is that home meetings work well in some markets and not in others. Certain people have spheres of influence that respond well and others don’t. A lot of people with a non-responsive sphere of influence keep hammering their relatives to death again and again.
The reality is that in Network Marketing, you have to move a massive amount of people to action to create any kind of sustainable, BIG result – so why play small, anyways?
I remember when I got into this industry, they told me to sponsor 2 people a month to go diamond in 2-5 years. Funny enough – there’s almost no one in this entire industry that worked with such tiny numbers to create any kind of massive leverage. MOST network marketing leaders making six figure residual incomes have sponsored well over 100 people, some of them have sponsored 200, 300, or even 500.
The fact is – that rather than dilly dallying around with small, ineffective approaches, and when something doesn’t work – just smashing your head against the wall harder, doesn’t it make sense to find out what works and stop doing what doesn’t – and stick with what’s effective?
I started this article off with one word – VISION. Funny enough, though, that is NOT what is going to make the most difference in your business. You can have huge dreams and still beat your head against a wall. The thing that is going to make the biggest difference is learning the simple ACTIONS that WORK to create the results that you want – and then having the VISION to follow through with them.
Your vision will keep you around and motivate a team once you get one – but if you want results – you’ve got to learn the skill of direct response marketing, and you’ve got to THINK like a small business entrepreneur who only has time to do something that’s going to create and increase bottom line profits.
What do we make money for in MLM? Selling, recruiting, and our team selling and recruiting – that’s it. Let’s not make this industry mysterious, because all of those things are easy to learn when it’s all your focused on, and you look past the hype.
One more story and then I’ll let you go. I had a team member just the other day who told me that they had to unsubscribe from my emails because they get anxiety every time they go to their inbox. They said they never know if there’s going to be an emergency get together – or some kind of promotion, or what’s going to be there. (I cycle through periods of promotion and value).
It kind of made me chuckle – because for me – I’m only doing things that work. If that kind of email didn’t make massive amounts of sales, I wouldn’t write it – and if you’re not in this to make sales and profits – why are you doing this at all?
Just make sure that you keep focused on what MATTERS in your business – to your business, and you’ll be off on the right foot.