How I Really Earn Money Blogging
The other day I was getting up to date with what’s going on in the Internet Marketing world and I came across an interesting article. It was about a guy who literally went from zero to $300-500/day with a simple Internet Marketing blog. Anyway, I came across his post on how he monetizes his blog and I was shocked. So I went ahead and checked the other authority blogs within the Internet Marketing community and they were all pretty much the same. I was like “damn, these guys could be making like 20x as much if they made a few simple tweaks”.
There list went something like this:
- Google Adsense (Silly idea if you’re running a personal/authority blog)
- Advertisers (Getting paid like $2/1000 impressions between around 8 ad spots)
- Paid reviews
- More stupid ideas…
As you should be able to tell, those outdated monetization methods absolutely suck. If you’re generating anything over 250 daily visitors, you have a lot to think about. As all of the above methods are actually ok when you’re just starting out. If you’re running a niche blog or something, all totally fine. However with a blog like this (a blog that fuels your business) or just a personal blog you want to explode, you have much better options. So below is a quick list I put together that I thought you’d like:
- List Building
- 1 Core Promotion
- Training (info products)
- Systems/ongoing products (residual cash)
- Internal Launches
- 1 Week Email Promotions
Number one is list building of course. If you’re not building a list, you’re an idiot. It’s the ultimate way to build a following, repeat visitors, a customer base and true passive income. I’m guessing I don’t need to explain that one, hopefully not LOL. Now number 2 isn’t something a lot of people actually do. 1 core promotion means carefully selecting 1 main product/service/system to promote through your blog. The 1 core promotion is for creating instant cash flow. It must be under $100.
It can be pretty much anything as long as it makes you money and converts. Whether it be your own product or an affiliate product. You should promote it directly on your blog and to new subscribers. When people join your email list, they need to be exposed to the core product multiple times until they buy. I usually hammer new subscribers with “sales emails” promoting my 1 core product for around 2 weeks. I figure if they don’t buy within 2 weeks they probably never will. When I say hammer subscribers with sales emails, I mean nicely expose them after giving away serious value.
Once the initial core promotion is over, you need to separate your subscribers. Put the customers on 1 list, and put the people who didn’t buy on another. With the people who didn’t buy, you should go through another relationship building process and of course, promote some other stuff.
Tools, tools, tools, people love them. I make a ton of money selling Internet Marketing tools. By tools I mean software, autoresponders and stuff like that. I know this guy… who makes pretty much all his money by selling advertising. I keep telling him the money is in affiliate marketing, relationships and selling your own products. By simply mentioning a few tools in your blog posts you can make A LOT of money. On around 1/10 of my blog posts I mention a tool of some kind. While I don’t always use affiliate links, whenever I do I end up making at least half a dozen sales. I’m not kidding, as long as you’re just mentioning tools and not selling them, you’ll make money.
Oh training, how much money do you make me? LOL, just kidding. All jokes aside, I make a large percentage of my income selling training. By training I mean any info products. Videos, PDF’s and training courses, that kind of stuff. People love buying information and if you know how to sell it, you can make a fortune. Whatever niche you’re in, you’ll always find info products to sell. I generally don’t go around sticking affiliate banners all over my blog.
As that provides absolutely no value to any of my readers. And… I do not EVER promote stuff that’s not excellent. So if you’re going to promote info products, make sure you at least write 500+ word posts on the products. Also make sure you read/watch/put them into use yourself. Everything will depend on who you and your readers are. As you really can’t get away with promoting a new info product every week. Not unless you’re running some kind of product review website.
Systems/ongoing products. There are always systems of some kind available to promote. A good system can be a great core product. Like a lot of you may know, I love My Lead System Pro and I promote it. It’s a system, a system that provides incredible value that exceeds the price. So that’s just an example of a system I promote. Really, I just wanted to say you need to promote a few membership deals etc. You must, no matter what build up some residual income. That’s why you have to be so careful when choosing what to promote. Not sure if you’ve heard of this guy, Pat Flynn.
He runs a rocking blog that’s all about creating passive income online and working from home. The guy has a very nice “set” of tools, info products and membership programs he promotes. Between them, he consistently does over $25,000/month in commissions. And… the funny thing is that he doesn’t ever come across as selling. The moral of the story… be careful what you promote.
Internal launches are a great way to inject some instant cash into your business. An internal launch is essentially a product launch, but without all the affiliates. A phenomenal amount of work goes into the product launches you usually here about. The reason you hear about them is because they usually have a few thousand marketers promoting them. Internal launches are where you basically create a quick product and launch it out to your blog and email list. Very simple to do and it works. You can’t exactly launch a product every week or anything, but a couple times a year works.
One week promotions and probably the easiest money I’ve ever made. You know how I was talking about being careful when promoting other people’s products? About not stuffing your blog with affiliate links or hammering your email list with every product under the sun. Well, to avoid all of that and to maintain your credibility you can do a couple of 1 week promotions every quarter. My one week promotions are basically where I promote 1 product for a whole week. I send multiple emails out to my list. I write and submit articles, do at least 1 blog post, a video presentation, an interview with the product owner and sometimes a webinar. All of that in one week for 1 product. The result? A whole load of convinced people, hundreds of sales and money in my pocket.
To do a one week promotion, you must have a decent sized email list. Usually, it’s best to choose new products. As they generally have a load of hype already surrounding them. Then you need to prepare a few bonuses. If you’re promoting a new product, you absolutely must use bonuses. As they’re your way of saying “buy this cool product through my affiliate link, and I’ll give you a bunch of free stuff”. So select a good product that’s highly targeted to your list and do a one week promotion. By doing promotions in bursts of energy like this, you’ll not only make more money, but you’ll save yourself from looking like a complete douchebag.
P.S. If you really want to learn how I make fortunes from my blog and generate more traffic than 99% of all websites, put your email in the form on the right. Also, feel free to leave me your thoughts, comments and questions in the box below.