1
SHARES
Share this on Facebook
Share this on Twitter
Share this on Google+
Email this

Does writing articles give you easy, fast money?

Lol. This post is inspired by a conversation in my team Skype chats this morning on Article Marketing.  It started by talking about the recent Google Algorithm changes that have affected search engine rankings for multiple large article directories, and then it went from there to a time management/ avoidance behavior discussion.

First of all… I love writing articles, it’s one of the easiest ways to build a long term online presence and connect with new people by creating organic traffic that exists online.  Over the last year, I’ve been able to consistently increase the traffic to this blog to the point where now, I get an average of over 2,000 visitors per day (uniques).  For proof, look here:


If you take a look here, you see that my average traffic per day is well over 2,000 unique visitors, with almost 10,000 page views per day on average – meaning my average visitor looks at about 5 posts before they leave.  (pretty cool).  I created this traffic through one primary method, Article Marketing.

The thing most people get hung up on is the amount of time this actually took to create.  When I started my business, I never did anything more than write about an article a day, usually took an hour or less to do it, and used some technology to syndicate this content into as many directories as I could.

The recent algorithm changes have cast some doubt for various people into the value of Article Marketing.  I wanted to show you some stats from a post I read on Dan Kennedy’s blog, where he was referencing a chart from Sistrix.com on the affect of the algorithm updates on several large article directories:

So the question is – with the reduction in traffic to these sites, is it still a good idea to syndicate content through article directories?

I had to think about this for a couple of minutes, simply because of the bizarre amount of traffic that I’ve gotten from writing articles and making sure everything I create is quality, original content, and then I looked at this:

Basically, that means that in addition to the traffic on my personal blog, my Ezinearticles traffic has produced over 79,583 visitors from just 76 live articles, averaging a 26% click through rate to my websites.  So there are two questions here worth asking.

1.  Will this continue to work? Good question on a long term basis – I think that some people have a mis-perception on the value of article submissions – it’s not just about SEO.  Yes, search engine optimization is valuable, but the primary purpose I originally started submitting content to article sites (see David Wood recommends for suggested tools) was not for search rankings, it was to get extra traffic from the ‘internal traffic’ of large article and blog networks.  From that perspective, taking 5 extra minutes to submit an article to the largest directories online has traffic value completely independent from Google search, and I’ll continue to do it, regardless of whether it helps rankings.

Of course, now I pay a guy to do it, and spend zero time, so that might be a cause for my bias.

2.  Will submitting Articles bring you autopilot sales? This is the question that was going back and forth in my Skype chats this morning.  I think there are a few things to consider here:

1.  Articles don’t sell products, they create traffic – and take forever to do it, too.  Products are sold (at least consistently) through good sales processes, personal relationship – and more importantly – by people.

In the transition of the internet, where previously inaccessible, expensive marketing tactics are available to broke guys living in a Van, quality, personal relationship, and originality is becoming more and more important as time goes by, and my guess is that it will continue to to get more important the more time progresses.

More importantly though – stay focused on what your business is actually supposed to do – which is sell stuff.  It may sound rudimentary (see my article Making Money Is Easy Online), but in it’s foundation, businesses don’t make money unless they sell stuff.

If you’re in the Network Marketing industry, there’s an additional important factor of connecting personally with your prospects to help bring them in the business.  Yesterday I did an interview with Tom Challan, where we talk about how the one thing that it is almost impossible to outsource in your business is the actual act of sponsoring new reps, and walking them through the enrollment process.

YES, article marketing will generate leads for you if you create GREAT stuff, consistently do it, and are willing to wait 2-3 months for it to start gaining traction, but getting leads doesn’t mean that you’re going to sell anything, and getting traffic doesn’t mean that you’re going to have instant money depositing into your bank account irregardless of your crappy sales process.

My advice? Stick to writing one high quality post per day, making sure it’s ‘social worthy’ and can be shared on Facebook and Twitter without you looking like a moron, and then spend the rest of your business time in a focused effort to connect with prospects as efficiently as you possibly can.

Take 5 minutes to syndicate your article using the tools I mention here, (no more), and then focus your energy into your best attempt to sponsor one new distributor into your business per day, 5 days per week.

If you do that, you’ll notice that over the course of a year you can get a tremendous amount of traffic knowing absolutely nothing about SEO.

Most people are ‘avoidance monsters’ and will do absolutely anything to avoid things that make them uncomfortable, in the hope that they’ll find an ‘easy way’.

I’ve got a philosophical mindset for you – DOING what is uncomfortable NOW to have what you want is the easy way…

That’s a mind-set shift.

Most importantly, don’t wait until your articles and videos get you traffic to start prospecting and sponsoring new reps into your team, do it now – connect with your team leadership and find out some simple tactics and strategies to create results before you have ‘expert status’ and you’ll be able to have more success, increase your happiness, take more time off your business, and prosper more in your life.

Hope that helps.


To the TOP,
David Wood
P.S.  Remember, the primary value in writing articles is to create TRAFFIC long term if you persist in doing it and develop new connections and business relationships online.  Traffic DOES NOT mean sales or leads, you’ve got to learn how to improve that over time.  I’ve generated more than 26,001 leads from free traffic in the last 14 months, sponsored over 2,000 people (between MLSP and Numis) and made over $350,000 in one year because I have a good sales process and connect with people, not because I write stuff and spend all day on Facebook.  Just my two cents.

***Disclaimer – most people don’t earn that much that fast, and I also make money from everything I recommend :)

1
SHARES
Share this on Facebook
Share this on Twitter
Share this on Google+
Email this
22 comments
Mary Josette Redillas
Mary Josette Redillas

Hey David Wow this Very good tips to consider. I follow you long time in this marketing from 2009 when i started training of jonathan budd, join affiliates but it was nothing work for me. Then 2010 i started studing to build website. Mid 2010 i was told to write articles i was lazy to go through article writting trainings, yap not that easy so i end up only blogging. So i stop. Man i do not know you are also a great article writer until i read this. thank you This very insight. Some misunderstood that pay per click is traffic, now they loss more money before realizing they miss up...I never go to pay per click unless i have urgent things to market like Meeting Events Tickets. Besides i remember i started very small business budgets. Like minded, Skype: josette484

Ruth Alade
Ruth Alade

My main strategy has been article marketing. It takes me more than 5 minutes to syndicate :) but I'm starting to see results. David, I've been so inspired by your story and it gives me the extra push to keep on pushing on. Thanks for your awesome aritcle.

Anne
Anne

Hi David, this is an excellent post. I totally agree with you and can confirm every word you say from my own experience. Article marketing works BOTH for traffic AND for SEO. Oh, and congrats for your EZA stats, this is awesome! Cheers Anne

Steven Schmeltzle
Steven Schmeltzle

Great advice Dave. I'm sticking to a simple action plan and will provide the best content for my readers. I always love hearing from you and follow your advice.

Martise Armstrong
Martise Armstrong

Wow. Awesome content, my friend! This totally makes sense. We have to spend most of our time on the Money-making activities which has to do with directly connecting with people, and realize that the other stuff is more like long-term insurance, if it were. Cool stuff, man- keep it up!

John Anthony White
John Anthony White

i am halfway done with traffic transformation training, do you still recommend automatic article submitter, or should i just go for article marketing robot

Steven Dean
Steven Dean

Very good tips to consider. I often wondered since the change of the Google Algorithm what would be the effect to article marketing. But I thought to myself that it would still be wise to continue what you were doing regardless of the change. Creating unique content seem to always be the key to good rankings.It seems that Blogs are really taking over in conjunction with Social Media, almost forcing you to interact with other's. As any business should do, since this is a people business. Of course with some known techniques that people use behind the scenes to article marketing helps to get a good ranking in order to help your articles stay on the front page. Thanks for sharing. Steven Dean

Mike
Mike

Right on David, your advice is always worth reading and following!

Carl Willis
Carl Willis

David, This has definitely been a "hot" topic over the past week or so. It is a reminder that things like article marketing are tools in the tool box, but they are not are business. Our business is selling and recruiting...always has been and always will be. Thanks for the straight talk on this subject. Carl

Roger Sessions
Roger Sessions

This is so in your face, it is great! As Earl Nightingale put it - if it didn't exist, honesty should be invented as one of the most powerful tools for growing your business. Thanks for the valuable content and passion.

Stephanie Deneke
Stephanie Deneke

It is so freakin easy to get caught up in writing articles all day long and posting to my blog. Because it's fun and addicting. But I have to force myself to treat it like a hobby and do it in moderation. All good things need to be done in moderation... just like my martinis LOL

Hans Schoff
Hans Schoff

Dave, like you referenced in your previous video, what other marketing technique can you do once for free and yet continue to receive residual traffic from? Content marketing is a very duplicatable way to market online for those willing to be disciplined enough to consistently create quality content. The first few articles take some time but as you get into the habit of it and as you're working your business and feeding your mind, you will find you never run out of things to write about. Article marketing is one of my favorite and highest lead producing marketing methods as well!

Stephen O Brien
Stephen O Brien

Thanks David, have viewed Rob Fores article marketing training several times and am starting to implement his techniques, really get what you say about building relationships and connecting with people...

Mike Cleveland
Mike Cleveland

David, I was just about to write my first article, but every time I attempt to start I keep running into an article about article writing. It's just kinda funny. I want to thank you for this post. I hear you...traffic is gain in the long haul, but building relationships with that traffic is key. Dave you ROCK. :)

Mike Pagach
Mike Pagach

I've been article marketing for a couple of months and I've noticed that the better the quality of your article, the more traffic. Seriously, I didn't think I'd be getting any traffic this soon, but I'm doing good so far. I average about one or three blog posts per week and one submission to the directories per week (spinning takes me awhile) and I'm seeing results. I think a lot of people just throw something together without putting any time or research into their work. If you don't take the time to create high quality content, you won't get very good results. Respect your readers' time and give them as much value as possible, that way they will come back to your blogs and articles often! I also reply to comments which allows me to build relationships with the readers and find out exactly what they are looking for. Like David said, you have to contact people and get to know them!

Brian Gosur
Brian Gosur

I've been doing article marketing David, ever since I heard your first webinar training on MLSP. You're absolutely right, they generate traffic, but not sales, and it does take time. Thank you for all the immense value you continually pour out to all of us. God bless

Kevin Dervin
Kevin Dervin

Hey David, I appreciate the article and the perspective... quite refreshing. So many people lose perspective in what's important with content creation in regards to online marketing. Just focus on putting out good quality content that can actually help others and forget about trying to "gig" the system. To me, what I think you've figured out about as well as anyone I've seen online is that if you're going to going to crank out quality articles anyway, then you might as well syndicate;^) Thanks for the article. Nice way of saying 'just calm down and keep taking action to build your business.'

Donna
Donna

Very insightful post David. There has been tons of discussions about this topic everywhere online and from reading between the lines I believe that the reason for the changes is definitely because of quality, original content and over saturation in several markets. When you think about what Google is really all about they are about providing the best possible, most up to date, relevant information that they can possibly provide to their public. One thing that I have personally noticed online is that everyone wants to be someone else but themself. If they see Fred selling underwear, they want to sell underwear too. I know the motto is if it works for him then it should work for you but people just have to learn how to be themselves, think for themselves and do for themselves. That is when they will truely become good at what it is they do. To me majority are all knock offs that need to learn the definition of Brand Name. That is why I personally have a lot of respect for you. You do you and only you. I have found know one else like you online and you sir have my respect. You are a great teacher and an amazing marketer. I personally will continue to write articles because no matter what, Google will always need new content. It doesn't matter where you write it Google will find it because that is the business they are in. Once the information is of good quality and relevant to the search phrase, it will be found. Google is just getting rid of the over saturated markets and trying to give a fresh perspective for their users. Great post!

Tanya Links
Tanya Links

It all comes back to the same thing over and over.......the work just needs to be done! This is NetWORK Marketing not NetPLAY Marketing!! Dave, your posts Rock!

David Wood
David Wood

That's exactly what I was thinking Jim. The reason article marketing stops working is people quit doing it.

Jim Patterson
Jim Patterson

Amen to all of it David! I started marketing online in the mid 90s as one of Stone Evans first Plug In Profit Site customers. His tutorials were really heavy on article marketing. You know what has changed? Nothing! EZA has a one month Alexa rank of 99! So what if it used to be lower, that's still a TON of traffic.

Email this page

To Name

To Email

From Name

From Email

Message