What’s Working Now: SEO Strategies For 2012
Everyone knows that SEO is constantly evolving. It’s not the same as it was a few months ago and it wasn’t even the same yesterday.
Google has no plan to stop changing the algorithm and they definitely aren’t going to stop fighting spam. So right now, more than ever before, you need to focus on creating high-quality content and white-hat SEO strategies.
I’ve had a few of my team testing different SEO strategies to see what’s working now, and I can tell you these strategies are:
1. Syndication
Syndication is fundamentally taking a piece of content (an article, video, blog post) and re-posting it elsewhere or sharing it.
Press release sites technically syndicate content. They all have more or less the exact same press release. You can syndicate content by taking it, putting it on another site, and linking back to the original source.
Some call this curating, where they take someone’s article, write about it, and link back to it. Essentially, it’s syndicating. You can also syndicate content by spinning it and re-posting similar variations onto different websites.
2. Social Signals
Social signals have been very important since Google officially incorporated them into their search algorithm.
As time has gone on, social signals have become increasingly important. They signify that your content is valuable and worth sharing. Sites with strong social signals were affected less by recent algorithm updates.
3. Press Releases
Press releases have worked since the very beginning. They are news sites where companies and individuals go to announce things. Writing a press release about new content can boost rankings and gain publicity.
4. Carefully Spun Article Submissions
Carefully spinning articles and submitting them to high-authority websites can still work. Hand-spinning the article is necessary to maintain quality.
5. Your Own Blog Network
Blog networks used to be a popular method for ranking in search engines, but many public networks have been penalized. Building your own private blog network with high-PR domains can still be effective.
In Prosperity,
David Wood
Comments
webbroi
Hi David, great post. I would agree that these strategies work with Google’s current algorithm. I definitely agree that spinning articles must be carefully done. What is your take on Guest Posting?
Merle Gibbins
Great article, thanks for sharing.
Mustapha Barki
Great Empower Network.
Kate
Ah yes, I was also curious about the different IP addresses… does that mean you shouldn’t use a hosting account where you can put unlimited multiple websites on the same hosting account? I’m just getting ready to start a second blog related to my first and I guess I should really understand this! Also, does the training inside of the Empower Network go into things like this in detail? I’m not clear if it’s primarily for network marketers, or just for anyone interested in making money from blogging… Thank-you!
Mike
Very informative post. You always have the greatest SEO advice and I appreciate you sharing it! I have a question. How do I get different IP addresses?
Micah
That’s what makes tribepro so powerful 🙂 I’ve been spinning articles for a while, and I always do it by hand with an assisted spinner. None of that auto spin crap; my articles are all readable. I also don’t link them straight to my blog. I link them to my front-line hand-written and submitted article directories and web2.0’s. Honestly, I was kinda surprised you didn’t mention this method.
David Wood
Yeah, I wanted to keep this article as white hat as possible. Manually building high-quality 2.0’s, article directory links, and guest blog posts works very well. And generally works a lot better when you blast links at them.
Lena Patterson
This post was really helpful, David! I’ve been following your advice for a while, and I must say, your SEO strategies have made a significant difference in my rankings. Keep up the great work!
Harold Nguyen
I’m not sure about the spun article submissions part. I’ve heard mixed opinions on whether it still works today. Is there any proof that carefully spun content still ranks well? I’d appreciate some insights or examples.
Andrea Johnson
Thanks for breaking this down, David! I do have a question about social signals—what’s the best way to increase them organically without paying for them?
Nathan Collins
While I agree with most of the strategies you’ve outlined here, I believe press releases might not have the same impact they used to. I’ve tried them recently, and the results weren’t that impressive. Maybe I’m missing something?
Melissa Thompson
David! It’s been ages! Just saw this post and wanted to check in. Let me know when you’re free, we should catch up and discuss some of the new SEO tools I’ve come across. Great post as always!
Oliver Bennett
This reminds me of a problem I had last year when Google updated their algorithm. I used some of the syndication tactics you mentioned here, and it really helped me recover quickly. I wish I had known about these strategies earlier!
Rachel Kim
I’ve been using a tool called BuzzSumo to track trending content and boost my social signals. It works wonders, and I highly recommend it for anyone struggling to generate engagement. Another good one is Buffer for social scheduling.
Diego Alvarez
I never realized the importance of creating your own blog network until I read this. It really opened my eyes, and I’ve already started buying domains to get started. Thanks for this invaluable insight!
