Usana-Review, Is Usana A Good Business Opportunity?

Editor notes: This post was published in 2011, so the information and links it may have may be out of date, or this post was made to try to predict an outcome that no longer the reality; please view at your own discretion.

Is USANA a good business opportunity? Over the last seven years in the MLM industry, I’ve had hundreds of people approach me about becoming involved in the USANA business. Obviously, being actively involved in the Network Marketing community makes this happen to me more than others, but for your benefit, I wanted to give an unbiased review of the USANA business from an opportunity perspective.

First, there are a few areas that you need to evaluate an older company like USANA before you get involved. USANA started in 1992 and has been marketing high-quality nutritional products all around the world for more than 17 years at the time of this writing, and they certainly have a profitable track record.

There are some definite potential upsides to being involved in an older company like USANA, and there are some downsides. While quality branding and company age definitely have a plus in giving you a general feeling of stability, it’s a well-known fact that it takes a significantly increased amount of work to sponsor people into an older company than it is to bring them on board a newer organization.

The benefits of USANA are clear. They have a scientifically based, peer-reviewed product that stands on its own, independent of the compensation plan or the ability to earn income. One of the biggest problems that MLM distributors have is they often get involved with companies just because they can make a lot of money, but when it comes down to it, the product just isn’t worth the price.

With USANA, you are in the hands of an expert team of scientists who know how to keep their products on the cutting edge of nutritional research. However, if you’re looking at an opportunity, the product isn’t all that matters.

Often, I’ve been pitched by USANA distributors who think that a great product and an okay comp plan are reason enough to be in business, and nothing could be further from the truth. I like to take a look at market size and market penetration and evaluate a business from an opportunity to competition standpoint.

When I look at USANA from an opportunity standpoint, I would have much rather become involved in the early 90′s or even at the turn of the century. While it would be a fairly simple thing to become involved in USANA and make a few thousand dollars a month retailing their excellent nutritional products, creating passive wealth through leveraging the efforts of thousands of people is a much more difficult task because of nutritional MLM market saturation.

The fact is that although the nutritional industry is nearing a trillion dollars, people have been pitched so many times by nutritional companies that there is an immediate subconscious resistance to listening to nutritional MLM opportunity presentations. I’m not saying that because I don’t like these companies, I’m simply being unbiased.

Even though USANA is backed by rock-solid science, people still see it as another vitamin company. Now, this is an objection that can be overcome through a good exposure process, and I certainly use a lot of products from different nutritional MLM companies, but you just have to look at it like a business decision.

Do you want to build an organization where you have to overcome a massive amount of unconscious resistance? Or would you rather build your business in a way that is attractive to the general public?

The biggest thing I can recommend if you’re going to join USANA is that you learn how to MARKET your business in a way that removes resistance in your prospects, and you’ll find that you get fewer objections in your marketing process. Personally, I’ve found that I can take my skill sets in marketing and sponsor 2-3 people per day into any business that I choose, but it took me a long time to develop those skills and the fact is that I wouldn’t want to have to develop them in an environment where there was an increased sales resistance due to an oversaturated market.

There IS money to be made in USANA, but decide for yourself whether it’s a good business or not. Just whatever you do, learn the essential skills that will enable you to create massive profitability, remove sales resistance, and sponsor people without overcoming stupid objections all day and night.

The cool thing about how I build my business is that it works in any company, and if you’ve got a great product to market and a killer compensation plan, you’ll rock the world of any opportunity you join, and it doesn’t even matter if you’ve never succeeded in MLM before. Fill out the form on the right of this page to learn my exact sponsoring process over the next 8 days.

To read about why people say it’s not a good company, take a look at the USANA scam.

Comments

Melissa Doran Aiudi

I am sure that there are similarities in the science of health and wellness companies, but as a health care provider, I have learned – compliance = tastes yummy! http://www.highestlevelofwellness.isagenix.com

Gaynelle Haft

I was aware of this already, but still there were several useful pieces which finished the picture for me, thank you!

Leigh

Unless you’re an exceptional seller, I think this is a joke. It’s ridiculous spending 200+ to activate a business center and on top of that 1000+ for a 100 check. You have to be exceptionally great at selling or else you’ll keep spending more than what you earn. My upline promised me so much, yet I haven’t seen anything. I love the products, but the associate side is a scam (now I know why my friend bailed quickly).

Denlo Asuncion

I hope I can learn from you too. Thank you for this article, by the way. It’s a good thing there are articles like this one. It keeps my spirits high.

David Chea

Email: vietncambo@yahoo.com
I’ve been in USANA for months, and I hate the traditional way of building my business. David, I hope I can learn from you, and when I succeed because of you, I would beg down to you as my hero.

Sandra Lemos

Great post! I fully support everything you mentioned here. I’ve been in the MLM space for a few years, and I agree that the biggest challenge is overcoming market saturation. But the way you explain how to market the business properly really resonates with me. It’s true, if you have the right marketing skills, you can thrive in any environment. Thanks for sharing your insights. I’ll definitely be using some of these tips to grow my USANA business.

Marcus Ortega

I understand where you’re coming from, but I have to admit, I’m a bit skeptical about the idea of succeeding in USANA or any MLM for that matter. How do you ensure this business model can work for the average person, especially with the kind of market resistance you’ve mentioned? Do you have any hard data or success stories that show how people have overcome these challenges?

Lily Adams

Thanks for writing this! I’m new to USANA and just started building my business. I really enjoyed the part where you discussed the importance of learning how to market the business. It makes so much sense, and I can see how marketing skills can help overcome some of the resistance people feel toward nutritional MLMs. I have a couple of questions though: How long did it take you to get really good at marketing? And what tools do you use to manage your prospects?

Jason Knowles

While I appreciate the effort you’ve put into writing this, I have to disagree on a few points. I’ve been involved with USANA for a year now, and while the products are good, the opportunity isn’t as great as you make it out to be. The competition is fierce, and it’s really hard to find people who haven’t already been pitched by other companies. Plus, the compensation plan isn’t as lucrative as some other MLMs I’ve seen.

Maria Oliveira

Hey David, it’s been a while since we last connected! I loved reading this post—it’s refreshing to hear an honest take on USANA’s pros and cons. By the way, how have you been? Would love to catch up and maybe grab coffee sometime. I have some new ideas for my business that I’d love to run by you. Let me know if you’re free next week!

Thomas Dwyer

This post hit home for me! I had a similar experience when I first joined USANA. At first, I struggled with the same issues you mentioned—mainly trying to get people to listen without immediately shutting down because they had already been pitched by other nutritional MLMs. After reading this, I’m even more convinced that focusing on marketing strategies is key to success. Thanks for sharing your story—it’s motivating to know others have faced the same challenges.

Emily Reed

If you’re looking for tools that can help simplify the process of building your MLM business, I recommend checking out ClickFunnels, Leadpages, and ConvertKit. These platforms make it easier to manage leads, automate follow-ups, and scale your marketing efforts, which could be incredibly useful in overcoming the resistance you mentioned. Give them a try!

Oliver Burns

I just wanted to thank you for this detailed breakdown. Before reading your post, I didn’t fully understand the importance of learning how to market an MLM business effectively. Now I realize that it’s not just about having a great product, but about how you present it to people. This was a huge takeaway for me, and I feel more confident in my ability to grow my business after reading this. Keep up the great work!