The Art Of Selling An Info Product (Phase Two)

Phase 2 Product Funnel

Phase 2 is developing your product funnel. Having a single Ebook isn’t going to make you very much money, not very easily anyway. All the best marketers in the world know this; your front-end (main advertised product) will make or break your business.

However, if you don’t have a backend product funnel designed to squeeze more money out of your buyers, you’re not maximizing your ROI. Phase 2 is building out a product funnel that will maximize ROI from every customer. First…

Squeeze Pages

First off, you should develop a couple of squeeze pages. These pages should be designed to turn visitors into subscribers by offering them the opt-in bait you created in phase one. These pages will be individual, and the idea is to send paid traffic to these pages or funnel traffic from your branded site to them.

After a person subscribes to the list, they can be redirected to your sales page or invited to join a webinar, or whatever else you decide. An alternative option is to install Contest Burner and offer subscribers another PDF or video in return for sharing the offer with a few of their friends.

Software like Contest Burner, set up on a thank-you page, will generate a lot of viral traffic and boost conversions overall.

Sales Page

Next, you want to build out your front-end offer sales page. This page should sell your front-end product. You can easily set it up on Optimize Press for the cost of $100, or design your own from scratch.

For your sales page, you need to hire someone to write your sales copy and design your graphics. You can quickly find copywriters and graphic designers through the Warrior Forum (works, checked as of 2024) or any other Internet Marketing forum.

Unless you’ve been marketing for a long time, you absolutely must hire a copywriter and graphic designer. For less than $500, you’ll have a high-converting sales page (as long as your product is good).

It’s All About The Upsells

The backend is the most important part of your product funnel. This starts with your first upsell, otherwise known as a one-time offer (OTO). This should be a second product/service offering displayed to customers immediately after they purchase your front-end product.

Your upsell product should complement your front-end product. Buyers are most susceptible to buying right after they’ve just bought something. Once you’ve sold them your front-end product and they’ve paid for it, they will very likely buy something else from you.

No matter how bad your upsell is, it will drastically increase your ROI and average earnings per customer. So, you need to create an upsell product. The upsell product should be as high-quality as your front-end product. It can be more or less expensive—completely up to you. Just split-test different prices until you find what works best.

Members Area Setup

Every high-quality product should have a members area. Thank-you or download pages are a thing of the past. They’re okay if you’re selling a $10 report, but for anything over the $50 price range, build a members portal.

Your members portal can be easily created with Optimize Press. It should have product downloads, training, and support pages. If you have multiple membership levels, you can set up your members portal with software like Wish List (works, checked as of 2024).

Customer Autoresponder

Your email follow-up is extremely important. As I said, when you get a new customer, you should try and sell them as much stuff as quickly as possible. You don’t want to go overboard and send them a bunch of low-quality offers.

Instead, set up a couple of high-quality products that complement the front end that you can sell via follow-ups. Your email follow-ups to customers should primarily build a relationship so they’ll purchase more from you in the future.

Automated Webinar

Lastly, you want to set up an automated webinar that gets sent to all new customers. This webinar should be designed to welcome new customers, teach them a few things about the product they purchased, and of course, encourage them to buy all the upgrades. You can set up automated webinars with the Ever Green Business System.

===>>> Click Here To Go To Phase Three

Comments

Oliver S.

This post is really insightful! I appreciate the breakdown of how important it is to have upsells in place. The section on squeeze pages was particularly useful for me, as I’ve been struggling with conversions lately. Keep up the great work!

Sophia B.

I can’t believe these strategies work so well. Do you have any evidence or success stories from others who have followed this method? It sounds too good to be true, especially the part about upselling right after a purchase.

Liam P.

Thanks for the post! I was wondering, is there any specific tool you recommend for designing the sales page? I’ve heard about Optimize Press, but I’m still unsure if it’s worth the investment. Any thoughts?

Emily T.

I really enjoyed reading this, but I feel like the strategies might be outdated. Has the market changed in any way that might make some of these steps less effective in 2024? Still, a solid post overall!

Ethan R.

This post reminds me of a conversation we had a few months ago. I’m glad to see that you’re still refining these strategies. How have you been? We should catch up over coffee sometime!

Ava K.

I’ve been in a similar situation with product funnels and noticed that having a membership site dramatically increased my customer retention. Your advice on creating a members area is spot on!

Benjamin D.

If anyone is looking for an alternative to Contest Burner, I recommend trying out ViralSweep. It works similarly to Contest Burner but offers additional features like customizable widgets and integrations with major marketing platforms. Check it out!

Mia W.

I learned a lot from this post! The emphasis on upselling and creating an automated webinar is something I’ll definitely apply to my business. Thanks for sharing your knowledge!