How To Write Sales Copy That Makes People Buy

As marketers, it’s our job to create killer sales funnels, insanely HIGH converting offers and irresistible sales copy.

It’s what we do and it’s what we’re best at.

Well…

It’s what the minority of us are best at. The minority that makes the MOST money.

The reality is that the people who know how to get all the traffic are not the people who make the most money.

It’s one of the most common misconceptions about online marketing.

Like shit; if you can generate a thousand visitors a day; you’d be rich, right?

Wrong.

Without a doubt you’d make some money, but the secret to making fortunes online isn’t in driving traffic, it’s in INFLUENCE.

If you can influence your visitors; you can make more money from 5 people than most marketers do from 5000.

So How Do YOU Write Killer Sales Copy That Makes People Buy?

Writing sales copy is very simple, but getting people to give you their hard-earned money isn’t.

There are an unlimited number of strategies and techniques for boosting conversions, but none as powerful as these 5:

1. Social Proof

If you only had the choice of one of these strategies, choose social proof. Social proof is the most sure-fire way to sell just about anything.

Think about your childhood for a moment.

Why is that you wanted what the other kids had?

If all the other kids in the playground were playing with one particular toy; you’d want it too. Or if there were 2 gizmos that were “the shit” in school and you could only get one, you’d pick the gizmo that the greater majority of kids were raving about; it’s all social proof.

There’s no better validation than other individuals similar to yourself ranting and raving about the product you’re contemplating purchasing.

The chances are your sales copy doesn’t use enough social proof. At multiple points in your copy, you should incorporate testimonials. Testimonials from your friends and customers who you know will give your product a wildly convincing testimonial.

In fact, make a list right now of at least 10 people who will probably give you a review. A written review is ok, but a picture or video of a customer using your product is worth 1000 words.

2. Bonuses

Second of all, offer bonuses. There’s absolutely no reason not to. Despite what others say; they do not devalue your offer whatsoever. It’s even better to strip away some of the content of your product to use as bonus material.

Instead of offering everything for one price, offer some of it, reveal the price and say “on top of everything we’ve talked about before, we’re offering this, this, and this as fast action bonuses, free of charge”.

Bonuses sweeten offers astronomically. Who knows why, it’s some deep psychological factor that’s within all of us.

3. Objection Killing

Destroy objections. This is the beauty of marketing today. We can pinpoint our exact audience we want to market to. We can study them, learn what makes them tick and figure out their most common objections.

As you learn about the objections your leads have; hard wire them into your sales copy. If you find out that 30% of your leads are too afraid to start an online business because they think it’ll be “too technical”…

…Embed “no technical experience is needed” into your sales copy and your conversions will skyrocket. Do some research, find out the top 10 to 20 most common objections your audience has and squash them!

4. Show Value Beyond Price

This is key, it really is. SHOW VALUE BEYOND PRICE.

Price is generally the most common objection leads and visitors encounter when reading a sales letter.

If they can figure out some other way of getting their desired result without purchasing your product; they will!

Unless of course; you show value beyond the price and make them realize why they NEED your product.

For example, if you’re selling a software tool you could talk about how it costs you $10,000/month to run the system and how you spent 2 years of your life developing the software. You can also talk about how much money they will save by using your product and how really; it’d be stupid for them not to purchase it. Make your products necessities.

5. Why Buy Now

Another giant problem faced by the vast majority of marketers.

Why buy now?

I know for a fact that near everyone thinks twice, three times, or even 10 times before they purchase a product or service.

The more time visitors spend thinking about buying; the less likely they will.

You must strive to make the sale on day one. As the days pass, your offer will become less of a necessity and less attractive.

You need to give your audience a reason to buy on day one.

Urgency is the biggest factor.

• Are you running a discount offer for just 3 days?
• Are you taking your offer offline in 24 hours?
• Are your visitors losing money by not purchasing your offer?
• Are you offering some kind of fast action bonuses?

Why buy now?

In Prosperity,

David Wood

P.S. Leave me your thoughts, comments, and questions below.

Comments

Mustapha Barki, August 6 2012, 18:07

great D&D;

Emily Wallgreen, August 7 2012, 09:30

David, this post is spot on! I’ve been struggling with writing sales copy that converts, and your tips on social proof and urgency are exactly what I needed. Thanks for sharing your knowledge!

Michael Clarke, August 7 2012, 11:45

This was incredibly helpful. I’ve always known about social proof but never understood how to implement it effectively in my sales copy. Your step-by-step breakdown makes it much clearer. I’m definitely going to apply these strategies to my next campaign.

Alice Brighton, August 7 2012, 14:22

I love the idea of using bonuses to add value beyond the price. However, what do you suggest if the product is already packed with features? How do you avoid making the offer overwhelming?

Ryan Blackwell, August 7 2012, 16:55

This is a great post, but I feel like some of the points could be expanded further. For example, when you mention urgency, how do you balance that with not coming across as too pushy?

Hannah Silverman, August 8 2012, 08:15

Hey David, it’s been a while! This post reminded me of our last chat about marketing strategies. Let’s catch up soon over coffee. I’d love to discuss some ideas I’ve been working on!

Carlos Mendoza, August 8 2012, 12:05

Your post really resonated with me. I remember when I first started out, I struggled to get any conversions. It wasn’t until I started using social proof and addressing objections in my copy that I began to see real results. Thanks for reinforcing these concepts!

Samantha Raynor, August 8 2012, 15:40

I’ve been using a tool called CopyPro that automates the creation of sales copy based on the principles you’ve mentioned. It’s been a game-changer for me. If anyone here is struggling with copywriting, I highly recommend checking it out.

Oliver Greene, August 8 2012, 19:25

I’m a bit skeptical about some of the claims here. How can I be sure that using social proof or bonuses will actually increase my conversions? Do you have any case studies or data to back this up?