Email Marketing Tips That’ll Explode Your Business
List building should be the number one priority of every online marketer! As whatever you’re selling, having an email list can make a huge difference! It’s like having a huge list of hungry buyers ready to buy your stuff. Seriously, if you build your list the right way, you can “print” money whenever you like. However, if you do it the wrong way, your subscribers will hate you and avoid all your emails.
Anyway, most of us know that email lists are powerful and they mean money. And… we all have pretty good ideas about how we can capture new subscribers. You know… the same old stuff everyone and their grandma’s been talking about for the last ten years.
There are monthly newsletters, free eBooks, short reports, free downloads and so on. Those methods work, but they are sort of outdated and they don’t fool people like they used to. Seriously, 5 years ago people would have handed you their full address for a free newsletter or eBook. Unfortunately, it’s become A LOT harder to persuade people to opt in to your list. As they all know they’ll end up receiving a bunch of emails about a product or business opportunity. (And we all know that people hate being sold stuff they didn’t ask for)
With that being said, if you do things correctly your subscribers will love you. They’ll trust you and want to buy anything you send their way. First things first, how do you build your list the right way?
You just have to stand out from the crowd a little. Something that has always worked for me is making my email list top secret and exclusive! You gotta make your subscribers feel special and as if they’re part of a group. An inner circle community of people who all share an interest in something special.
You need to portray all that through the graphics and copy of your opt in or squeeze page. If you really want to explode your opt in rates, you need to look deeper into the mind of an average email subscriber. As I was saying, use exclusive groups. People love being a part of something.
People like to know that they’re not alone. If your potential subscriber see’s that 1,000 other like minded individuals are joining your list every week, he or she will most likely opt in. Something else that’s worked like gold for me is clearly stating why people should join your list. Just state exactly why people should join your list, what’s in it for them and yourself. It’s funny, I once told people exactly why I wanted them to subscribe. I believe I said “I am going to give you a ton of free information that you’ll love, then I’m going to hopefully sell you some stuff”. Funny right?
Well I thought it was pretty hilarious, especially when it boosted my opt in rates by over 200%! One more thing, you need to object to people’s objections! Yeah, back to digging deep into the minds of subscribers… Their brains will automatically dispatch a bunch of reasons why not to join your list based on past experiences.
Stuff like:
– Way too many emails!
– Getting hammered with sales letters
– Off subject emails
All of that stuff scares the living day lights out of people! Subscribers hate constant emails. If they don’t feel comfortable with you as a person, they won’t want your emails! In fact, if your subscribers don’t completely trust you, it won’t be long until they unsubscribe from your list. People also hate being hammered with sales letters. Obviously, people hate receiving emails that have nothing to do with what they signed up for. So just be cool!
Be cool, provide great value and people will like you. Don’t hammer your subscribers with sales emails before you gain their trust. And… don’t email too often. As for email frequency, it really depends on your list. You can email the people who’ve bought stuff from you all day long. As once people have bought from you, you usually have their full trust and attention. Of course, none of this stuff will matter unless you can actually generate traffic that converts. The traffic part is way out of the reach of this article. So those are just a couple of email marketing tips that’ll boost your opt in rates dramatically!
In Prosperity,
David Wood
P.S. Don’t forget to leave your thoughts, and ask questions below 
Comments
Thomas@UnitedDatabase, June 17 2012, 10:00
Thank you David for sharing your tips. I hope they will explode my business 😀
April Marie Tucker, June 17 2012, 11:00
Hey David thanks for sharing this.. I have been thinking to completely trash the email campaign that MLSP gives us and create my own. That way I can share with my readers more lessons without trying to sell anything. Gain their trust and then occasionally share the tools etc that are working for me. I have my blogcast automated for all of my lists do you think this is ok? Any tips on this would be appreciated 🙂
Norbert Orlewicz, June 17 2012, 12:00
Yes April! Do it! The default emails are for beginners, just to get them started… absolutely write your own as soon as you can, just look at what all of the top leaders are doing!
David Wood, June 17 2012, 13:00
Ditto on what Norb says – there’s a whole science to personalizing your email campaigns, I’m going to cover it here in a future training. It’s worth noting though, I didn’t personalize my campaigns until I was already earning five figures monthly. -dave
Ivan Navarro, June 17 2012, 14:00
Awesome tips! You da man!
Billee Brady, June 17 2012, 15:00
Hey David, Great tips my friend! I’m curious… Did your opt in rate increase when you started only asking for the email on your blog??? Thanks, Billee Brady
David Wood, June 17 2012, 16:00
Yes, the more info you request (generally – not always) usually the higher the opt in rates – Ryan Diess has done a lot of testing on this, and I always look at what he’s doing.
David Wood, June 17 2012, 17:00
Lol – I meant the LESS info you request the higher the opt ins 😉 -dave
Lucas Fernández, July 17 2024, 10:00
Great tips! Email marketing is crucial for online success, and these strategies are very helpful. Thanks for sharing!
Alina Volkov, July 17 2024, 11:00
I appreciate the detailed advice on building email lists. The emphasis on trust and exclusivity really makes a difference. Great post!
Marcos Pereira, July 17 2024, 12:00
This is an excellent guide on email marketing. I’ve always struggled with opt-in rates, and these tips are gold. Keep up the good work!
Isabella Rossi, July 17 2024, 13:00
Thank you for this insightful article. The suggestions on creating exclusive groups and being honest with subscribers are very valuable. Looking forward to implementing these tips!
