Building Your MLM Downline THE RIGHT Way

Ok, so there’s been a lot of debate about how one should build a downline… Should you recruit, recruit, recruit and let your downline sort themselves out? Should you recruit 2 people and help them recruit two who recruit two who recruit…

I was just told to recruit and let my downline sort themselves out. Oh what a fool I was…

To cut a VERY long and HIGHLY boring story short, there is absolutely a better way to build your downline. Maybe not a best way, but you can definitely strategically build your downline for faster, easier profits and exponential growth.

Before I tell you exactly how, let me tell you what not to do:

• Don’t let your downline “sort themselves out”.
• Don’t recruit just 2 people and then help them get their two.
• Don’t listen to your stupid companies training & recruiting ideas. Most of them suck!

Strategy #1: Recruiting A Set Number Of Reps

This strategy sort of works best with matrix type schemes where you can only have x amount of people in each level of your downline. Saying that, it can work with any compensation plan and it’s an incredibly powerful model to follow if you want to see RAPID duplication.

All this strategy involves is recruiting a set number of reps, then helping those guys recruit the same number of reps. As you probably already know, duplication can be a real bitch. As even if you’re a closing monster who can recruit 10+ people daily, 90% of those people will never recruit a fish.

Strategy #2: Using systems and constant recruiting

As I said earlier, there’s no best way to build a downline because people are different and so are compensation plans. Anyways, this is a strategy I like to personally use:

I don’t encourage my downline to recruit a set number of reps as I believe people will always drop out PERIOD. Like I’ve seen reps build 4-5 figure pay checks and suddenly quit. For some obscure reason it happens. The point is that you should NEVER stop recruiting. If you use traffic systems and trust building systems you’ll be able to automate the recruiting process entirely.

Honestly, yeah you should. Some comp plans won’t allow you to do this. However if you’re in say a 5×5 matrix that pays $10k/month once full…

You’d need to recruit 5 rock stars at the top. Not going to talk about this too much, as this information won’t apply to the majority of compensation plans. Anyway, I like to use systems. As I said I don’t agree with hand holding as the fact is people will waste your time. That’s why it’s important to keep fueling your downline with new members through the power of marketing. Probably the most important step apart from actually recruiting… using automated training systems.

Marketing > Lead Gen Process > Email list > Relationship building > New reps > Training systems > Duplication > Repeat

Hardly rocket science, one other thing I’d recommend doing is live training. Webinars and even get togethers. Lastly, choose a select few to go into your “elite mastermind group”. Obviously, around 5% of your downline will make up 100% of your check. The rest will just mill around doing crap all, making you pathetic commissions each month just for staying on the product auto ship. That is until they eventually decide to quit. (which is statistically proven to be in less than 12 months btw)

Now your mastermind group… you need to coach their brains out. Teach them the secrets, the stuff that you don’t share with anyone else. Teach them how to hold presentations and how to setup automated traffic systems. Most importantly, teach them how to become recruiting Jedi’s. As I just said, like 5% of your downline will make 100% of your pay check. So stop trying to help everybody by coaching your entire downline. It’s not feasible and it’s the biggest mistake in Network Marketing. Instead, find out who the 5%’ers are and talk to them. Even hold a group mastermind at your house once every quarter. Or go on a cruise with them. Remember what that Napoleon Hill guy said… 2 minds put together can produce quadruple the results as one.

In Prosperity,

David Wood

P.S. Seriously, leave me your thoughts and questions in the box below.

Comments

Brian Couch, January 1, 2013 at 8:30 pm

Awesome article. no wonder it’s still getting tons of traffic years later.

Eddie Hewison, January 2, 2013 at 9:00 am

Excellent David. A guy at a site called Matrix Explosion seems to have a different approach. it should work out for the newest that sign up.

Murray Beaulieu, January 3, 2013 at 10:00 am

This type of advice is why I joined this team. A breath of fresh air. I like the system approach you have. On the other hand, it may be helpful to have technical references and tools for those that are low tech and new to some of the systems. A “systematic” help desk if you will. Like anything new, if you don’t know all the nuances you could either waste time and efficiency or at worst come to a complete roadblock. Ultimately however, your approach is the way to go, and I am glad that I “discovered” you and joined your team. I look forward to crushing it.

Erick Gamio, January 4, 2013 at 11:00 am

Great Article Dave! The Question is: What do you say to the other 95% you´re not going to personally coach as you see they´re not GOLD? We cant´just say “Hey brother, thought you´d be a better Networker…, stay with the automatic training… see ya”… They will kill us! LOL – What do you think?

Ian Valeza, January 5, 2013 at 12:00 pm

Thanks for the great training David. This is what I also hear from those people who made millions of dollars in the network marketing industry. Your top 5 people will give you the big checks in your network marketing business. Training system is very important because it will automate the training process if they sign up in your network marketing business. If you are going to train them all and give them a new distributors training one by one you are going to spend so much time and it will drain your energy. Having a recorded training is a very good tool for training people because if they have some questions they can just watch the recorded training that you did. Have a great day David and God bless you buddy.

Maria Santos, January 6, 2013 at 1:00 pm

This article was exactly what I needed. The strategies mentioned here are practical and easy to implement. Thanks for sharing, David!

Carlos Rodriguez, January 6, 2013 at 2:00 pm

Great insights! I’ve always wondered about the best way to build a downline. This post clears up a lot of misconceptions. Thanks, David!

Elena Garcia, January 6, 2013 at 3:00 pm

I appreciate the straightforward advice. It’s true that not every strategy works for everyone, but having a solid plan is crucial. This article is a great guide for anyone in MLM.

Juan Perez, January 6, 2013 at 4:00 pm

The section on using systems and constant recruiting really resonated with me. It’s a continuous process, and having a system in place makes it much more manageable.

Sophia Martinez, January 6, 2013 at 5:00 pm

I love the emphasis on finding the right people and coaching them to success. Quality over quantity is definitely the way to go in network marketing. Thanks for the tips, David!

Lucas Hernandez, January 6, 2013 at 6:00 pm

Invaluable advice! I’ve been struggling with downline management, but this post has given me a new perspective. Looking forward to implementing these strategies.