An Advanced Blogging Strategy

I’ve been blogging for a number of years now and it’s something I often think about.

Ever since the very beginning, I’ve been scheming up new blogging strategies to improve my conversions, drive more traffic and capture more subscribers.

I’ve come up with some insane strategies, like with this blog here. It could be a whole lot better following the strategy I’m about to reveal, but it still has had an Alexa as low as 9000 all from a few hundred posts. If I were to use this advanced strategy, I’m certain I’d explode my traffic and dramatically increase conversions.

But it takes A LOT of work, time, enthusiasm, creative thinking and effort. Anyway, here is my most advanced blogging strategy that can be used to build an authority blog in any niche.

1. Rule Of Three

First, you need to be aware of a very simple blogging rule. The rule that before a visitor subscribes to your email list, he or she has to read at least three of your blog posts.

It’s a very self-explanatory rule, just look at your blog posts as advertisements. Before people buy a product, they usually see its advertisement 5+ times. Why else would companies constantly advertise the same TV advert to the same audience 50+ times?

So you need to try your best to make visitors read at least three blog posts. Some people say you need to make them read 7, others say only 2. The reality is that nobody’s going to read 7 blog posts on the trot – I’ve found 3 to be the perfect goal.

2. Picking Categories

Once you’ve established which niche you want to dominate, you need to pick a minimum of 5 categories for your blog posts. Your blog should be based on one category like Internet Marketing and have a minimum of 5 sub-categories like SEO, PPC, niche websites, product reviews, and blogging. Pick them.

3. Creating Resource Pages

Once you’ve picked your categories you need to do a little keyword research and create resource pages. Each of your categories needs a resource page. Each resource page should be an incredibly long blog page filled with information about the category and it should list all of the blog posts you’ve written.

The blog posts you’ve written for the category. This is where you need to do keyword research. You need to find a minimum of 20 keywords for each sub-category you can write blog posts on. Once you find the keywords, write a blog post title for each one. Then you need to bullet-point the titles of the posts at the bottom of each resource page.

The next key step is to add an opt-in form to each resource page. I would create a new email list for each sub-category so you can build highly responsive and targeted lists. Your opt-in forms should be specific to each category.

You can even go as far as creating a free report for each category to ensure maximum conversion rates.

4. Writing Posts

At this point, you need to start writing the blog posts you titled in step 3. I would start writing 1 post for each category. Pick the first bullet point in the first category, create a new post with the exact title, and write some excellent content. After you publish each blog post, go back to its respective resource page and link the bullet-pointed title to the live post.

See where I’m going with this?

After you’ve written the 20 posts for each category and linked the titles to live posts in the resource pages, you’ll be an authority. You’ll have at least 5 incredible resource pages you can use to capture subscribers and build sub-niche-specific email lists.

Once you’ve completed your first 5 resource pages, it’s ok to vary your blog content a little. Meaning you don’t have to stick to writing content for the keywords in each category. You can write about industry news, your personal life, whatever you deem appropriate.

5. Interlinking

This step is crucial for the entire strategy to function properly. You need to interlink blog posts and drive all readers to the resource pages. First things first, strategically link certain phrases to relevant blog posts. Doing this will radically increase the number of posts your visitors read.

For example, if two of your resource posts were “Why You Should Build Backlinks” and “6 Ways To Build Backlinks”. The visitors reading the first blog post would be more than happy to read the latter. So in your first post “there are many ways to build backlinks” might come up which you could link to the other blog post.

Interlinking is a simple concept, enough said. Now even more importantly, you need to finish every blog post with a strong call to action promoting its resource page.

The whole idea of this strategy is to send visitors into a never-ending loop by using a network of blog posts and resource pages. So visitors land on your blog posts, read them, click through to their resource pages, read at least 2 more blog posts, and ultimately opt-in to one of your email lists.

In Prosperity,

David Wood

P.S. Leave me your thoughts, comments, and questions below. Also opt-in to the email list on the right for further blogging tips, tricks, and secrets.

Comments

Carol M, February 22, 2012, 14:00

If you follow this strategy of writing individual articles and then also add those same full articles into one long post, but call that long post a Category, isn’t that duplicate content? It’s not really a category at all, is it? Aren’t you risking being penalized by Google for duplicate content?

Brock Blohm, February 22, 2012, 14:05

Fantastic. Never thought much about ‘the rule of thirds’. I have recently started ‘interlinking’ my blog posts in hopes readers would stay longer. Always great content here, David. Many thanks.

Michael Burns, February 22, 2012, 14:10

Great advice, Dave. All your information is powerful, I really love the posts on making my blog better.

Micah, February 22, 2012, 14:15

I think problogger also has a different opt-in for each category, I actually like the idea, It’s something to work on. For interlinking a simple related posts plugin is about all you need. For something a little more engaging check out “The Slide”. I’m haven’t tried it yet but I’ve seen it on a few blogs and it always catches my eye, more so than the related posts.

Sarah Thompson, February 22, 2012, 13:25

David, your advanced blogging strategy resonates deeply with me. As a seasoned blogger who has experimented with various strategies over the years, I can genuinely appreciate the depth of your insights. The emphasis on understanding your audience and creating value is something many bloggers overlook, often focusing too much on SEO and not enough on content quality. Your approach to keyword research, particularly the idea of targeting less competitive, long-tail keywords, is a game-changer. It’s a strategy I’ve seen significant success with, and it’s refreshing to see someone else championing this method.
I also found your advice on content promotion incredibly useful. Too often, bloggers create excellent content but fail to give it the exposure it deserves. Your tips on leveraging social media, guest posting, and email marketing are spot on. I’ve personally seen a substantial increase in my blog’s traffic and engagement by implementing similar strategies. Additionally, your point about building relationships with other bloggers and influencers cannot be overstated. In my experience, these connections have led to some of my most successful collaborations and traffic boosts.
Lastly, I appreciate your holistic approach to blogging. By focusing not just on the technical aspects but also on the human element, you’ve created a strategy that is both effective and sustainable. Blogging is not just about algorithms and metrics; it’s about connecting with people and providing genuine value. Thank you for sharing your expertise. Your insights have reignited my passion for blogging and given me new tools to take my blog to the next level.

Michael Johnson, February 22, 2012, 14:05

David, your post on advanced blogging strategies is nothing short of enlightening. As someone relatively new to the blogging scene, I often feel overwhelmed by the sheer volume of advice out there. However, your article breaks down complex concepts into manageable steps that even a novice like me can understand and apply. The way you explain the importance of niche selection and audience targeting is particularly helpful. I’ve struggled with trying to appeal to a broad audience, but your insights have convinced me to narrow my focus and cater to a more specific group.
Your detailed explanation of content creation and optimization is incredibly valuable. The idea of creating pillar content and supporting it with related posts is something I hadn’t considered before. I can see how this not only helps with SEO but also enhances the user experience by providing a comprehensive resource on a particular topic. Moreover, your tips on using multimedia elements like videos and infographics to enhance content are something I’m eager to implement. These elements not only make the content more engaging but also improve its shareability.
Your approach to monetization is also very practical. The emphasis on diversifying income streams, from affiliate marketing to creating your own products, offers a realistic path to making a blog profitable. I’ve been considering ways to monetize my blog, and your insights have provided me with a clear roadmap. Thank you for sharing your wealth of knowledge. Your article has given me the confidence and tools to take my blogging efforts to the next level. I look forward to implementing your strategies and seeing the results.

Lisa Fernandez, February 22, 2012, 14:00

David, your advanced blogging strategy is a masterclass in effective content creation and promotion. As a professional content marketer, I found your insights both refreshing and actionable. The way you emphasize the importance of creating high-quality, evergreen content is something I’ve always advocated for. It’s not just about churning out posts; it’s about producing valuable content that stands the test of time and continues to attract readers long after it’s published.
Your detailed discussion on SEO tactics, particularly your approach to keyword research and on-page optimization, is spot on. I’ve often found that focusing on user intent and creating content that answers specific questions leads to better engagement and higher rankings. Your advice on building a content calendar and consistently publishing new material is also crucial. It’s a practice that has helped me maintain a steady flow of traffic and keep my audience engaged.
What truly sets your strategy apart is your focus on building relationships and community. Your suggestions on engaging with readers, responding to comments, and fostering a sense of community around your blog are invaluable. In my experience, these efforts lead to a more loyal and engaged audience, which is ultimately more beneficial than merely chasing traffic numbers. Additionally, your tips on leveraging social proof and testimonials to build credibility are excellent. These elements can significantly enhance a blog’s reputation and trustworthiness.
Thank you for sharing such a comprehensive and insightful guide. Your passion for blogging and helping others succeed shines through in your writing. I’m excited to implement your strategies and see the positive impact on my blog and overall content marketing efforts.

Robert Miller, February 27, 2012, 14:00

David, your post on advanced blogging strategies is a treasure trove of valuable information. As an entrepreneur who uses blogging as a key component of my business strategy, I found your insights particularly relevant and actionable. Your emphasis on understanding the target audience and creating content tailored to their needs is something I can’t stress enough. In my experience, this is the cornerstone of any successful blog. When you know your audience and provide them with content that addresses their pain points, the engagement and loyalty you build are unparalleled.
Your approach to SEO, especially the focus on long-tail keywords, aligns perfectly with my own experiences. I’ve found that targeting these less competitive keywords not only improves search engine rankings but also attracts more qualified traffic. Your advice on optimizing content for both search engines and readers is spot on. It’s a delicate balance, but when done right, it leads to significant improvements in traffic and user engagement.
I also appreciate your comprehensive take on content promotion. The strategies you outline for leveraging social media, email marketing, and guest blogging are essential for driving traffic and building a robust online presence. Your suggestion to repurpose content into different formats, such as videos and podcasts, is something I’ve been experimenting with, and it’s made a noticeable difference in reaching a broader audience.
Thank you for sharing such a detailed and practical guide. Your expertise and passion for blogging are evident throughout the post. I’m excited to refine my blogging strategy using your insights and look forward to seeing the results.

Emily Carter, February 22, 2012, 14:00

David, your advanced blogging strategy is truly inspiring. As a freelance writer and aspiring blogger, I’ve been searching for ways to elevate my blog and create more impactful content. Your post has provided me with a clear and actionable roadmap. The way you emphasize the importance of understanding your audience and creating content that truly resonates with them is a game-changer. I’ve often struggled with finding the right topics to write about, but your advice on conducting audience research and using tools like surveys and analytics has given me a new perspective.
Your section on content creation and optimization is incredibly insightful. The concept of creating cornerstone content and supporting it with related articles is something I’m excited to try. It not only helps with SEO but also creates a more cohesive and valuable resource for readers. Additionally, your tips on using multimedia elements to enhance content are fantastic. I’ve been considering incorporating videos and infographics into my posts, and your insights have given me the confidence to move forward with these ideas.
The strategies you outline for promoting content are also very practical. Leveraging social media, building relationships with other bloggers, and using email marketing are all methods I plan to implement. Your advice on repurposing content into different formats is particularly appealing, as it offers a way to reach different segments of my audience and extend the lifespan of my content.
Thank you for sharing your expertise and passion for blogging. Your post has given me the tools and motivation I need to take my blog to the next level. I’m looking forward to putting your strategies into practice and seeing the results.