The Pay Per Call Business Model – Keyword Research

According to Wikipedia, there are over 88 cities in Los Angeles. The 15 most populous are:

• 1. Los Angeles – 3,792,621
• 2. Long Beach – 462,257
• 3. Glendale – 191,719
• 4. Santa Clarita – 176,320
• 5. Lancaster – 156,633
• 6. Palmdale – 152,750
• 7. Pomona – 149,058
• 8. Torrance – 145,438
• 9. Pasadena – 137,122
• 10. El Monte – 113,475
• 11. Downey – 111,772
• 12. Inglewood – 109,673
• 13. West Covina – 106,098
• 14. Norwalk – 105,549
• 15. Burbank – 103,340

The next step is to run the same keyword checks for these cities.

As a guideline, target keywords with over 100 searches per month. From the above cities, Long Beach, Glendale, Lancaster, Burbank, and Torrance can be targeted.

Building Sites

Once you’ve picked a niche and identified cities, you can build websites for pay-per-call models in two ways:

• Build sites across random cities in the US, targeting low-competition keywords for quick wins.
• Build a main county site and individual city sites to leverage and drive leads more efficiently.

P.S. Leave me your thoughts, comments, and questions below.

In prosperity,

David Wood

Comments

Oliver Thompson
This article provided me with a much clearer understanding of how to target specific cities with pay-per-call keyword research. I was struggling with my own campaign, but now I know exactly what cities to focus on and how to perform the research effectively. Thanks for breaking it down so well!

Emma Roberts
I find it hard to believe that using such a simple strategy could yield such amazing results. Could you perhaps share any case studies or statistics that back this up? It sounds too good to be true without some concrete evidence!

Michael Jenkins
Great post! I do have a couple of questions, though. How do you handle high competition keywords in cities like Los Angeles? Do you recommend sticking to smaller cities or is there a strategy for competing in larger markets?

Isabella Cruz
While I understand the concept of targeting specific cities for lead generation, I think the approach of spreading out over random cities might dilute efforts. Building a single county-wide authority site seems more practical. What are your thoughts on this?

Liam Williams
Hey David! It’s been a while since we last chatted. I came across your post and it was really insightful. How have you been? We should catch up soon, maybe over a coffee? Let me know when you’re free.

Sophia Martinez
I remember facing a similar challenge when trying to generate leads for my own business. It took me months to figure out the importance of keyword research in different cities. Your method could have saved me a lot of time if I had found this sooner!

Benjamin Clark
There’s a tool I use called “CallRail” that helps with tracking leads for pay-per-call campaigns. It integrates well with most keyword research tools. Have you tried using it? It might complement your strategy!

Ava Brown
This post has been an eye-opener for me! I’ve always struggled with keyword research for local SEO, and now I finally get how to narrow down my focus to specific cities. Thanks for sharing your insights, I’m excited to try this out!