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4 Affiliate Marketing Tools That Are Critical To Your Business Success

November 22, 2011 in Internet Marketing, Marketing

Affiliate marketing tools are all over the internet, each claiming to be better than the rest. But as a newbie affiliate marketer you are overwhelmed by all this information. You need some help to get started. Today’s post is geared at walking you through the 4 basicaffiliate marketing tools, without which you dare not venture in to the affiliate marketing jungle. So here we go:

Own Your Place in Cyberspace

The cyberspace like the Universe is vast, but if you want to make your mark in affiliate marketing, you need to claim your share of the space. Yeah, I am talking about the topmost and very basic of myriad affiliate marketing tools: Your Personal Website. Without your own website you cannot market your products or entertain visitors (read future customers).

Oh c’mon every affiliate marketer owns a website; you may be tempted to say. But wait a moment, have you just thought over what you just said? If all the zillion affiliate marketers own a website, how are you going to stand out from the crowd? Well, in the answer to this query lies the secret to your success. Your website must be special, attractive and above all appear professional. It’s not enough to merely have any website; it should make a professional and classy impression on your visitors. Now you see how important this basic affiliate marketing tool is? Invest time, money, planning, forethought and creativity in creating the most crucial of all affiliate marketing tools.

Cut out the Crap

Please do a favor on your visitors and cut out crappy content from filling your website pages. What benefit is the best of all websites in the world going to yield, if it provides zero entertainment, zero interesting content and zero value to your visitors? You really think that visitors are dying to buy stuff from you and they will seek your website out of the gigantic cyberspace, even if you do not have any interesting web content? Wake up from this impossible dream buddy; you are all dressed up and have nowhere to go in affiliate marketing if you think so!

Your visitors have got thousand and one things to do, so they obviously have the attention span of a 3 year old. Keep them engaged or hooked on your website by luring them with useful articles (articles that provide genuine tips and value to readers). Ensure that you are armed with this second important of all affiliate marketing tools to reap success.

Traffic Magnet

How would the idea of installing a traffic magnet on your website sound to you? Traffic means visitors and visitors mean possible customers. But how do you ensure that your site generates relevant traffic? Link popularity is the magic bullet of affiliate marketing tools and you need to be a bit aggressive here. Search engines love sites that have link popularity and the best way to get this done is absolutely free. Don’t believe me? Use the top 5 article directories to submit high quality articles for free. All of these article directories have huge traffic and if your article is keyword optimized and provides high quality information, then it will be noticed by visitors to the directories.

The resource box provides you an opportunity to link back to your site and if your articles are high quality, visitors will be curious to know more and will certainly click on the links to visit your website. See how easy it is?

Pamper Your Visitors

Okay you succeeded in getting them to your website and read your content. But as an affiliate marketer, you want visitors to proceed to the websites of the products or stuff that you are selling via affiliate marketing, right? What is the best way to lure your visitors to click on those magic links? Pamper them with freebies, exclusive memberships, discounts, newsletters, ezines etc; it always works!

You now have mastered the 4 basic affiliate marketing tools, but that is not all. There are many more advanced affiliate marketing tools as well; more about them in later post. Till then, ciao and take care!

To Your Success,
Keyanna Mayfield 

4 Ways Not To Build Your Network Marketing Business

November 19, 2011 in MLM Prosperity, mlm training, Network Marketing

Network Marketing BusinessAt one point or another, we all struggle with building out Network Marketing business. Whether it’s training team members, struggling with duplication or making phone calls. I’m not going to sugar coat the industry, as it’s not “easy” for most people. There are a lot of hurdles you have overcome and a lot of lessons to learn.

Most Networkers, they just drop out every time they hit a brick wall. The smart guys fight and figure out ways to break past the walls they encounter. Anyway, there are certain things you should and shouldn’t do. I just thought it’d be fun if I talked about how NOT to build your Network Marketing business.

1. People Join People, Not Companies

This is probably the most common mistake people make with recruiting. As soon as they get a prospect or someone asks about their “opportunity”, they start talking about how great the company is. Stuff like “our compensation plan pays out 3 times as much as other companies”. Or “our product has helped 5000 people get healthier and it’s better than any other in the niche”. The truth is most people don’t give a damn about that stuff.

They just want to make enough enough money to support their dream lifestyle. Even if your company’s product does have 300 more ingredients than any other, don’t mention it. People don’t join for the products or compensation plans, they join to make money and work with people. People join people and you shouldn’t use your company, comp plan or products to recruit. You just need to remember that you are in control, you have what your prospects want.

2. Don’t Justify Why People Should Pay The Price

Sure, if you’re selling an actual product that say… saves you $1000 per vacation, you can justify the $300 price tag because whoever buys it will be saving $700 per trip. However with Network Marketing, you DO NOT need to justify your price. A lot of people say “well I can buy a similar product for a third of the price, why would I waste money on yours?”

Again, you have to remember that people shouldn’t be getting in to buy a product. If you’re using your company’s product as a key selling point to get people on your team then you’re an idiot. Almost all Network Marketing products are overpriced. If you want to make money selling products, go be an affiliate marketer. The commissions are better and you just have to sell products.

You have to ask people how much your opportunity is worth to them. What’s the real value of them starting a business, working for themselves and having unlimited profit potential? To me, you can’t even put a price on it. When people come to me, I ask them if they’d like to work with me or not. They almost always say yes and if they do, I tell them they have to join and pay the price or their lives will remain the same.

3. Don’t Spend Too Much Time With Your Downline

I’m not saying don’t spend any time with your downline, as it’s mandatory. I’m just saying don’t spend too much time, you’re a business owner and have bigger fish to fry. It’s crazy to spend more than a few hours helping someone get started. The statistics say that well over 90% of your downline will quit or never recruit anyone. So why spend hours training them only to see them drop out a few months later?

Instead of spending your personal time with your downline, have a system take care of training. I’ve seen so many people attempt to individually teach their downline the same skills and values they were taught by their sponsors. You can just record a bunch of videos teaching everything you’d teach in person, and then host the videos online in some kind of training center. Setup your own training system and as soon as you recruit someone, send them off to get started without your help.

4. Don’t Market Online

Although the majority of my downlines have been built through online marketing, I don’t advise regular people to go near it. It’s stupid, traffic and lead generation takes months or years to master. If you’re starting at the very beginning, it’s going to take you at least a few months to see any real results from online marketing.

So you should always get started offline with your warm market. You can start by contacting your friends and once you’ve burnt through your warm market, get started with offline marketing. There are LOTS of ways to market offline, you can do home meetings, got to seminars, hand out business cards, drop cards and more.

In Prosperity,

David Wood

P.S. Let me know your thoughts, comments and questions in the box below. Also leave me your name and email in the box below for more cool MLM tips, tricks and secrets.

Why I Started The Empower Network

November 17, 2011 in abundance, David's Rants, Empower Network, Inspiration, Marketing, Network Marketing

Man, I’ve been so busy in the last six weeks, that I haven’t even had a chance to post to my own personal blog :)

* yes, I’m going to keep this site going and strong – although my focus is now solely on empowering others to succeed, and be able to live the same kind of lifestyle that I do, and I now have the means to do it.

I’ve been wanting to write a post on this blog since we launched the Empower Network on Halloween day this year, but haven’t had the time.

Literally, I’ve been working probably harder than I ever have in my entire life – and that’s ok, because what I’m doing is making a difference in a tremendous amount of people’s lives all over the world.

I didn’t expect us to grow this fast – honestly, it has been totally out of control, which is where I want to be – in the unknown, and on the edge of life.

Here’s what’s happened in just over 2 weeks (16 days):

We’ve paid out $774,499.20 in commissions

We’ve grown to have over 6,067 paid affiliates in about 40 countries around the world.

Our website for the last 7 days has been in the top 900 websites in the world in Traffic according to Alexa.com:

Here’s the powerful thing though – that $774,499.20 in commissions that we’ve paid out hasn’t just gone to one or two people – an incredible amount of people have started making more money than they’ve ever made in their entire life.

Here’s a snippet – all of these are real and verifiable:

Lawrence Tam has now made $34,500 in only 16 days – he’s a part time Dad, husband, and a full time Engineer.

Toby and Layla Black have now made $30,800 in 16 days – they were a couple of broke musicians.

Bryan Addison has now made $6,775 in just 16 days – I don’t know if we’ve ever talked :)

Jon Mroz has made $9400 in less time – I think 7 or 8 days – he’s a great friend.

Barbie Zabel has made $11,250 in 10 or 15 days – I’ve never met her, and neither had her sponsor, Nick.

He actually called me and said – “Dave, I got a lady named Barbie in my group who’s made over $10k, is that badass or what?”

Here’s the thing though – Barbie sponsored Beau Bridgewater (again, we’ve never met) and Beau has now made $8,850 in only 2 weeks – and I’ve never met Beau, either :)

Although I’m looking forward to meeting him.

Right now – we’re adding over 550 PAID MEMBERS a day :)

Those are not leads – those are people who make a decision.

That’s a tiny amount of the people who are making itlook at these Facebook Comments:  (taken from THIS POST)

The fascinating thing about the Empower Network is the sheer number and quality of people who have gotten on board – and we’re not even a network marketing company – we’re just here to help you make more money, no matter what business, system, company, or affiliate tools you’re promoting – and that’s just a snippet.

There’s morea LOT more.

If you really want to be fascinated, listen to this Conference Replay from this last monday – our second week in business, and more than 2,250 people were dialed in for 90 minutes straight – ignore the intro at the beginning of this – I used this for a voice broadcast:

Download that, and listen to it in your car, and tell me if that’s not powerful.

So we’re doing good – that’s obvious, and not the point of this post.  We have some critics, too – and that’s fine – we’re a new concept, and not everyone ‘gets it’ yet – some people see what we’re really offering, and some people just think we’re only here to get money.

They will see it – and I love them even if they don’t – you and I can do great things together, regardless of whether you see the vision or not.

So I promised that I would share why I really decided to start this company – really, we’ve got to go back in time about 2 1/2 years.

When I started my business online, I was not in a good situation – I needed to make it work.  I was broke, and homeless – although I chose that situation, the reality was that every day of my life was a struggle.

Just as an example, one day my wife and I were hungry, and my brother Jonny and I lifted her up to grab a breadfruit from a tree.  She started to slip a bit and we dropped her, breaking her foot.  It was a small break, but we had no insurance and had to use government medical assistance to get her to a doctor – the doctor didn’t give her a cast, and the break wouldn’t heal.

I made her a cast out of card board and pieces of wood that I dug out of a trash can, and she hobbled around on a make shift cast and a walking stick until her foot healed – somewhere, I have a picture and I’ll dig it up and show you some day – the point is, I know what it’s like to struggle.

I remember not having money for food, the shameful feeling of borrowing money from my Parents over and over again, and walking around a deserted business street looking for any job that would pay me, no matter how menial the task.

When I got started, and made a decision – I took action all day and night.  I can’t tell you what courses I went through, because I don’t remember – it got lost somewhere between writing an article at 4am, making a phone call to a craigslist lead, and making a 200 slide sales presentation while trying to love my wife the best way I know how.

I worked until I almost bled from exhaustion.

I didn’t complain, and I didn’t whine – I didn’t ask my sponsor for anything – no webinars, no tech support – nada.

If it needed to be done, I did it.

And more.

While other people were going to parties, eating out, and socializing – I was marketing, making videos, setting up blogs, and writing reviews.

While other people took their money and spent it – I took it and put it all back into the process, and I can say one thing – that I have out worked almost everyone I know.

It worked.  I started making $5,000 a month, and then $10,000 a month, and then $30,000 a month, and more…

However – about six months into my business, I realized there was a massive disconnect in the industry.  There was too big of a gap between the ‘haves’ and the ‘have nots’

There was the ‘rockstars’ and the ‘grinders’ – not really much in between.

The reality was – the pure truth, without the courses, the hype, the launches – what we are doing is too hard for a normal person, who works a job, has a family, and is part time.

The real money in this industry is protected by an iron curtain, an almost impenetrable wall of elite – and you know what?  They’re all great guys and gals – truthfully.  But there was nothing for the common man or woman – nothing for the masses in our entire niche.

No matter how hard I tried to teach people what I’m actually doing – no matter how many webinars I did to explain the tactics – people just couldn’t do it all.  It was too complicated – too much work, too expensive.

There was too much ‘buy this to get the results that you want‘, and too much knowledge required to get started.

Outside of the internet, the network marketing industry teaches things that have too much ‘cognitive resistance’ in industrialized countries, and as a result, the real numbers reported by the DSA show that the MLM industry has been in decline in the USA for the last two years – and it’s because what we do is either too complex, or has too much social resistance.

Option #1 – Old School:

Pull out a 1982 notebook, slam all your friends in, and use this script:

“Hi Grandma, I just decided to expand my business operation here in South Carolina and…”

Option #2 – Attraction Marketing:

First, setup…

…everything – learn FTP skills, configure plugins, setup social profiles – go to design school…

…and when you’re done, learn to market :)

Because of the simple reality that people hate chasing prospects – they rush to option #2, with the promise of great riches at the push of a button – but here’s the real problem…

…attraction marketing doesn’t work the way people are socially wired.

As a result, although there’s no emotional inturruptions to doing it like their are in old school behaviors, it’s just too complicated to work without an 18 month learning curve.

Those of us who are willing to quit thier job, go full time, and spend five hundred hours reading forums can make it.

Nobody else.

Ask yourself this, and be honest – who do you know online that makes a REAL full time income part time?

Nobody.

Until this little thing that just happened two weeks ago.

Why?  Because they can’t do it – there’s too much to learn, too many things to do, too much money to spend, and too little profit.

So one day, walking through the woods…

…shirtless (of course)

With the sun shining – I came up with an idea that can change the world.

What if I could build something that paid out exponentially more money than even the company made – where anyone – even someone who didn’t understand technology, FTP, blogs, plugins, or ANY of it – could get started and make more money than I did from my own creation?

What if I could make it so easy – a Grandma could do it?

What if I could make it so credible – a teenager could do it?

What if I could make it so social – that Facebook would love it?

What if I could create such value – that Google would marry it?

What if it was so duplicatable – the old Schoolers would join it?

…and it wasn’t network marketing, wasn’t really an affiliate program…

…butsomething new all together? That couldn’t interfere with what you do.

and the idea of the Empower Network was born.   <— by the way, that’s not an affiliate link – just the blog to go see for yourself.

That day – wandering in the wilderness, shirtless, I also became restless.

For months, I came up with sketch after sketch, process after process – but something was missing – I had the idea, I figured out the technology – and I had money to invest…

…but I didn’t have David Sharpe.

Why was David important?

Because simply – I don’t make high converting capture pages and split test stuff – I create social sales processes – and it’s different.

Sure, I’ve been the #1 recruiter in the top attraction marketing system for 2 years, and am the #1 recruiter in a network marketing business as well – but the reality is, Dave Sharpe can do something I can’t do alone – he’ll sit there…

…not kidding

STARING at a capture page for hours – moving a word to the left, and say:

“God that page looks Gorgeous”

Lol.

And I’ll walk in the room, and look at a single headline, start laughing – and we’ll test it and it pulls 50% landing page conversions like clock work.  That’s a skill that I want to put into your hands.

Dave has a gift.

So I said – “hey man…

“…why don’t we get together – and make people more money, and give them more freedom – than has ever been able to happen, ever – online or offline…”

and we said:

Fuck the bull shitlet’s just pay out 100% commissions

Because it’s not about us anymore – it’s only about you.  You don’t work for me at the Empower Network – I am here to serve you. You are not my slaves, I am your servant.  And I want to help you change your business.

I want to help you change your life.

I want to simplify everything.

If you’ll let me.

The Empower Network is more than just a good idea – it’s a system for the little people.  And it’s not an attraction marketing system – and it doesn’t replace or compete with any sytem or Network Marketing business out there.

It is something new.

It is an idea – an idea that works the way people work.

It’s an idea that works the way the internet works.

It’s a system that pays the way the people want.

It’s a community that can help YOU get what YOU WANT.

It’s an idea that has created a frenzy.

It’s an idea who’s time has come.

It is not about me – it’s about you.

You will be the product.

You will be the face, the training, the message…

…and the inspiration to change the game.

We are the Empower Network.

And have formed an alliance of minds that cannot be stopped.

I want to pay you guys $2,800,000 in commissions in the next 4 weeks.  Directly into your bank account – like a real business owner.

With a real merchant account.

Finally in control.

This is your busines – you will not be silenced, controlled, or told what to do.

I will not stop you from marketing in any way that you desire – as long as it’s honest and ethical you have our blessing.

I will support you in ANY network marketing company that you’re in.

You can find a home here if you hate network marketing.

I am here to serve you, to lift you up – to inspire you.

Will you let me?

In success,
David Wood
Empower Network Co Founder

P.S.  Feel free to use this article in any way you like if you either link back to either:

This post:  http://workwithdavidwood.com/why-i-started-the-empower-network/

The Empower Network:  http://empowernetwork.com

Your Empower Network Blog:  http://empowernetwork.com/yourusername/

P.P.S.  If you’ve joined the Empower Network, and you’ve made money – tell the world about it in the comments below, copy this, re-post it anywhere you would like – and just link back to your Empower Network site.

Let’s lock arms, and fight the forces of evil…

P.P.S.  I’ve just refreshed the stats, we’ve now paid out $776,749.20 in commissions in 16 days.  By the way – we’re doing a retreat out in Costa Rica in January – and if you make more than $10,000 in one month by the end of December – you can come down for free an train – we’ll put you in that product, and together we can change the world.  Let’s do it.

Stop being a wussy.

Make a Decision.

Get back with the person who sent you here.

And GET IN.

The Truth About MLM Success

October 22, 2011 in MLM Prosperity, MLM Sponsoring, mlm training, Network Marketing

MLM SuccessHaving success in the MLM industry can take a very long time. Most people never achieve true success because they give up too easily or don’t know the information you’re about to. To be honest it’s not as easy as most people say it is. Can you enroll a dozen reps and wake up to a 6 figure income 90 days later?

Probably not, it’s just not going to happen. Anyway, achieving true MLM success requires a lot of time, hard work and focus. Really, I could break down the success formula in about 4 steps, but I decided to go through everything:

  1. Create A Plan
  2. Recruit Warm Market
  3. Offline Marketing
  4. Lead Generation
  5. Systems & Autopilot Prospecting
  6. Recruiting – Automatic Recruiting
  7. Duplication
  8. Tools Systems/Products

1. Create A Plan

Before you dive into an opportunity you need to fully understand how everything works. You also need to be aware of the fact that traffic doesn’t just generate itself, when you run out of people to talk to, you have no business. Leads don’t just appear, you have to generate them through marketing. People won’t just join your downline by checking out your company website. Also, 90% of the time people won’t go out of their way to recruit. Duplication won’t happen by itself and lastly, once you’ve built an organization, it will not maintain itself. So you need a solid plan of exactly what you’re going to do at each stage from the moment you join a company if you haven’t already.

2. Recruit Warm Market

Whether you like it or not, recruiting your warm market is the fastest way to see results in your MLM business. It just is and I know most people wouldn’t dare mention the word MLM to their circle of friends. BUT – it’s the fastest way to recruit and get the ball rolling. If you don’t start with your warm market you’ll end up getting frustrated and quitting.

3. Offline Marketing

As soon as you’ve burnt through your warm market, you’re not going to have anyone to talk to. This is where most people get stuck and end up quitting. Or otherwise they go online and try to learn 101 marketing strategies that take months or years to perfect. Instead you need to learn the basics of offline marketing. Here’s a blog post I wrote on 7 offline MLM marketing strategies.

4. Lead Generation

Once you’ve burnt through your warm market, done the offline marketing thing and recruited a little team. It’s time to move onto online lead generation. There are really hundreds of different online marketing strategies you can use to generate leads. You just need an autoresponder, a capture page and time or money. Checkout this post on MLM lead generation.

5. Systems & Autopilot Prospecting

Once you’re generating traffic and leads are rolling in, you need systems. Systems that’ll automatically prospect your leads, follow-up with them and send them to your presentations. At this point you need your own personal video presentations. You should also be doing regular opportunity webinars on a weekly basis. You basically need to setup a system that follows up with leads on autopilot. Read this post on designing your own MLM marketing system.

6. Recruiting & Automatic Recruiting

In the beginning you have to meet people in person. Your warm market and people you meet through offline marketing. It’s the fastest way to connect with people, build trust and enroll people into your downline. Once you’re generating traffic, leads and following up with people on autopilot, you can commence automatic recruiting. BUT first – you need to call up every lead you generate and use this magic “script”:

First: Ask them how they are, what they do and where they live. Connect on a really personal level. Then get them to go watch your company presentation. You need a personalized company presentation to make this really work. Tell them how long the presentation is and that if they don’t have the time now, make time for it later. At the scheduled time, call them up and make sure they press the play button on your presentation.

Then tell them you’ll call them back as soon as the presentation has finished. When you call them back, you just have to ask them what they thought. Then ask them what they liked and eventually say “Well, it sounds like you’re ready to get started”. Most of the time if everything went to plan they will say yeah, I am. If that happens you just have to say “ok, go to myreferrallink.com and start filling out the form”. Then tell them as soon as they get started you’ll help them setup everything so they can start making money right away.

Lastly say “I’m just going to grab some lunch so I’ll be back in 15 minutes, I’ll leave the phone call live while you’re signing up”. That’s pretty much recruiting in a nutshell; the key is to have a really good presentation. So call your leads and follow the process I just outlined. Once your business is booming you can sort of put your recruiting on autopilot. It’s quite simple. Have a signup now form appear towards the end of your video presentations. So all you have to do is drive traffic to the presentations and let them take care of the rest.

7. Duplication

Duplication is the real problem in this industry. People can recruit; in fact most networkers recruit on average 2-4 people throughout their entire Network Marketing lifespan. Once you master all of the above 6 steps then you’ll be able to recruit as many people as you like. BUT – recruiting isn’t the hard part. Recruiting is easy as if you have the desire and knowledge, you can enroll as many people as you like.

Saying that, most people won’t feel the need to go out of their comfort zone to recruit. If you want to see duplication, you need to give your reps all the tools they need. Most importantly, training. I used to struggle in my Network Marketing business because I didn’t have anyone who knew what they were doing. I didn’t have any training that taught me how to recruit, how to prospect or how to setup automated traffic/lead generation machines.

8. Tools Systems/Products

Once you’ve made it through all of the above 7 stages, you should be making a ton of money. You should be recruiting on a daily basis, making a lot of cash flow and seeing duplication throughout your downline. Once you’re there, everything else is really simple. You have the social proof to sell products and the ability to recruit at will. While that’s all great, there is huge money to be made with tools. You know the top earners in Amway and other old school companies make most of their money selling tools?

Yep, tools systems like capture pages, video presentations and websites. Package them up and sell a tools system to your entire downline. Do the math’s…. If you sell a tools system for $20/month to your team of 5000 distributors. That’s $100,000/month in spare cash. Think how many systems and products you can potentially launch each year.

Training course after training course, your downline will be happy to hand you money as long as you help them build their business. The top networkers know this and all sell their own tools, products and trainings. There are no limits when you get to this point. Once you have the traffic, leads, presentations and webinars in place to automatically recruit… money is no longer a problem. Once that problem is eliminated, you just have to focus on helping others which is great. As you have to remember the money isn’t in recruiting,it’s in duplication and selling your own stuff.

The real money is in leveraging your distributors and getting them to work for you. If you train them correctly, it’s like duplicating your recruiting efforts. If you’re able to recruit 1 rep per day, you should easily be able to teach your distributors to recruit 1 rep per week. So eventually you should be able to put systems in place to coach your distributors to recruit 1 rep per week. From there you can sell tools systems, products, training and offline coaching. There are zero limits!

In Prosperity,

David Wood

P.S. Leave me your thoughts and comments below, let me know what you think. Feel free to put your name and email in the box below for Network Marketing tips, tricks and secrets.

The MLM Cash Injection Method

October 20, 2011 in David's Rants, MLM Prosperity, mlm training, Network Marketing

Cash InjectionAs a business owner, I know how tough it can be when things don’t go quite to plan. Meaning a lack of traffic, leads, customers and overall income. It sucks really, when you’re working your ass off and not seeing the results you deserve. Believe me, I’ve been there and remained there for a period of years. A period of years until I figured out the secrets, the very secrets I’m about to share with you.

Basically I stayed up into the early hours of the morning brainstorming new ideas I could use to inject cash into my business. At the time I was in a company called IlearningGlobal and I was doing ok. Recruiting some reps now and then, probably on a weekly basis. I was seeing a little duplication right down to levels 2 and 3 (LOL). The whole point is I was doing OK. Not great, not magnificent, I was doing ok and the reason was I had little cash flow.

I badly needed a cash injection to pay my bills, to try out new marketing strategies and even to call the leads I was generating overseas. Even though I was recruiting new reps on a weekly basis, I was only pocketing $50 upfront and a measly residual income of like $10 per rep. It wasn’t sustainable with all the bills I had going out, so I spent the next 6 months concocting these strategies I used to inject cash into any Network Marketing business. Above all, is the MLM cash injection method:

This is probably the easiest way to inject cash into your business starting today. This method involves running your own company promotion. I always remember making 10 times more money during the months my company was running promotions. Promotions like discounts, new packages, new products and perks. Or even an event where I had to sell tickets within x amount of days. Whenever my company ran a promotion, I would work my nuts off calling up every lead, contacting every family member and prospect I had.

You know what the result of company promotions were? Everyone in the damn company putting all their energy into recruiting while the promotion was going on. Since they only had a limited time they worked their asses off. So every now and then, you should run a limited time only promotion. You can offer a discount on the signup fee, a private coaching session, marketing tools or an entire training course. One thing I even did was allow people to guest post on my blog. You just have to market it as “for the next 10-50 people who join company X will get all of this good stuff”.

Or “until day X or month X I’ll be giving you private coaching, a discount and a special offer on X”. Once you’ve crafted an attractive special offer, you need to market it. I always do this through webinars. Host 1 webinar per day for an entire week if you like. Of course, if you have an email list you will find this very easy to do! You just put a few slides together about your special promotion and fill up a room with 1000 odd people. If you don’t have the huge email list, you can use Facebook.

Facebook is huge and can be easily used to fill webinars. You know people like Frank Kern and other millionaire marketers all use Facebook to fill their webinars? They do and they do it every time. In fact, it’s their top secret list building method. They promote their webinars through Facebook ads, fill them up and teach something cool on the webinar. Then towards the end they’ll pitch something and gain a bunch of lifetime customers.

You can do the exact same thing if you’re running low on subscribers. You’ll need to make a small investment of a few hundred tops, but it’s worth it. Just advertise the webinar as a Network Marketing training. You can teach a load of cool stuff and at the end reveal your limited time promotion. Lots of people will join PERIOD. Besides the PPC strategy, you can always post on walls, buy solo ads and even use blogging. It’s up to you; you just have to fill your webinar – get it in front of people.

As I said, if you have a substantial email list running timed promotions will be a whole lot easier. You use your list to fill the webinar and also send them SEVERAL emails throughout the promotion phase directing them to a presentation. Yeah – you need to record a quick video presentation or even send subscribers to a replay of the webinar you do. It all works, just make sure your presentation is good. Once you’ve mailed your list and done a webinar or two, repeat the process.

You can’t use any free marketing to drive people to your promotion. It’s an email and webinar thing. Once you’ve gone through your entire list, I’d advise you to buy a few solo ads. In all the testing I’ve done they’ve been the only effective strategy for driving people to my webinars and timed promotions. You’ll have to find other Networkers who’re willing to send their subscribers to your “free webinar training” or otherwise, do ad swaps. Those things where you exchange email lists for 1 email.

You send their email to your list and vice versa. It’s quite simple really, run a timed promotion and throw in a bunch of bonuses for people who join during the promotion. What these promotions do is shake everyone off the “MLM fence”…

MLM Fence

It’s that gay fence that around 80% of your prospects are sitting on. The one’s who’ve seen your opportunity and know what you’re offering, but take forever to think about it. The fence is evil! People will sit on it until they justify why they shouldn’t join you. Trust me; people always come up with a reason not to join.

Even if your opportunity costs $10 and they have $50,000 sitting in their account. So running these promotions will shake everyone off the fence. They will either fall on the right side or the wrong side. The right side being in your downline… obviously. As when people see your opportunity and go away to think about it (which happens like 90% of the time) they’ll keep thinking for all of eternity. By putting them in front of a live webinar that says to them “look, this is the best offer you’re ever going to get. You either join now or never do”. That’s the science behind this strategy, all I can say now is go away and implement it.

In Prosperity,

David Wood

P.S. Cool strategy ehh? Well tell me what you think in the comments below.

The Network Marketing Business – Is It All It’s Cracked Up To Be?

October 15, 2011 in MLM Prosperity, MLM Sponsoring, mlm training, Network Marketing, Success

Network Marketing BusinessFor struggling individuals and stay at home parents, Network Marketing is an attractive industry. I mean with all the crap that’s floating around the web, Network Marketing comes off as some sort of ridiculous get rich quick scheme. Most people figure it’s their ticket to financial freedom and quitting their day job.

The truth is that that’s just not the case for 95% of people who get started in this industry. Sure, my figures aren’t concrete; but I’d say it’s more like 99%. It sucks quite frankly, as it’s not as easy as people make it out to be. Can you enroll 2 people who enroll 2 people who enroll 2 people down 30 levels and strike it rich in a few months? Probably not…

Can you just join a company, tell your close friends about it and expect a life changing income? No, you just can’t and it’s not going to happen unless you take the necessary actions. Unfortunately, the necessary actions which I’ll go into in a minute aren’t easy; they also aren’t “comfortable” or doable for most people.

Most Networkers won’t tell you this, but the chances are you won’t find success quickly in Network Marketing… And I’m the guy who’s supposed to tell you you’ll strike it rich in 30 days. Unless you’re a genius, have tens of thousands of dollars to spend on marketing or know a crap load of people, it’s not going to happen. Almost everyone who’s ever joined a Network Marketing company under me has quit within 6 months.

The reason being is that it didn’t quite pan out how they wanted. Calling up a few friends and doing a home meeting isn’t going to build a 5, 6 or even 7+ figure business. It’s going to require a lot of time, perseverance, dedication and patience. It also requires goals which are what I wanted to talk about in this post. Most people never have goals in this industry. In fact most people never have goals in life period.

I hear the same old story time and time again… “I want to start a Network Marketing business, recruit some people and become financially independent so I can quit my day job”. That sounds great, it really does. But the thing is that it’s not going to get you anywhere. Most Networkers will join a company, recruit maybe 1-6 people from their warm market and be stagnant for a few months.

Only to discover that when they come back to their computer nothing has happened, their team remains less than 10 and they don’t know what else to do. That’s 1 scenario which I see way too often. Then the other is after people burn through their warm market and see no duplication, they come online and learn about marketing. Which is the right thing to do, at which point they get overwhelmed by all the marketing strategies out there and drop out all together. Or they start blogging, doing all these different marketing strategies only to struggle some more.

…That’s the very honest truth, and the most negative spin I could put on the Network Marketing industry.

It’s all true, but I was just talking about the beginning. I’m trying to convey that you’re probably going to go through a struggle in the first few months. You’ll struggle to sponsor your warm market, and then you’ll struggle with marketing. Traffic generation will probably be a huge struggle. Then you’ll struggle some more converting that traffic into leads, then converting those leads into reps. Once you’re able to recruit at will, things will become a little easier. You just have to work on duplication.

You’re going to have to overcome a ton of challenges and once you do, there’ll be nothing stopping you from reaching your goals. As I was saying you need solid goals. You can’t just say you want to be financially independent. You need concrete goals and plans you can follow to attain them. It’s quite simple really:

You need to work out the exact income you want to make and the lifestyle you want to live. Then join a company that you believe has the potential to get you there. Next you just have to work out how many people you need to sponsor in order for your goals to become a reality.

Say 500 reps… Once you work that out, it’s just a matter of figuring out how well your presentations convert. Let’s say you have a video presentation that converts 1 in 30 leads you send to it. That means you need 15,000 leads. Next you just work out how well your capture pages convert. Maybe 5% of visitors opt in from really generic traffic.

If I didn’t just mess up my maths, that means you need to generate 300,000 visitors to accomplish your dreams. I know that’s a lot of traffic, but perfectly attainable over the period of several months. If you’re using article marketing and each article you submit to a directory brings in 1000 visitors. You only have to write and submit 300 articles, now how difficult is that?

I just wanted to give an example of creating concrete goals you can work towards in your everyday life. In the beginning it’ll be tough and those figures might not be realistic, it will also be hard to work out those numbers. But that’s what you need to do if you want to be successful in the Network Marketing industry. You’re also going to have to master persuasion and prospecting. You need a great sales funnel.

If you have a great sales funnel with a high converting company presentation, and you actually follow up with people by phone, it’s going to be easy. Of course you’ll have to grind it out in the beginning by writing content, making videos and all that marketing stuff. You’ll also have to prove yourself to people until you can show them you’re making a ton of money. But when you break through the barrier of a full time income, recruiting won’t be hard. People will be begging to join your downline.

Then all you have to focus on is putting systems in place to recruit enough people for you to reach your goals. Then more systems to help your downline reach their goals. What’s important to remember is that you won’t get rich overnight. Even once you’ve mastered recruiting, you’ll only keep making money as long as you recruit. As the residual income thing is total bullshit. If you’re basing your goals on residual income, you’re going to fail.

If your company pays $20/month per active rep and you need 500 to reach your goal. Then you need to work your ass off until you hit 500 active, then work out the average drop out rate and figure out how to replace them each month with new reps. Although I’ve made Network Marketing riches seem like a total dream, it’s not as long as you’re ready to overcome a ton of challenges, work hard and endure a crap load of frustration for 3-12 months. Once you’ve got passed that initial phase of grinding and frustration, the rest is easy!

In Prosperity,

David Wood

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The Rich Beach Bum

October 15, 2011 in Internet Marketing, Marketing, MLM Leaders, Money Making, Network Marketing, Success

This is a story of a guy who failed…..a lot. He failed his way through high school, he failed to finish college, he failed at his first attempts at business, and working a regular 9-5 job wasn’t his strong suit either. So what does a guy do that doesn’t fit the normal pattern of getting good grades in school, going to college, and working hard at a job to get promoted in the company? This particular person decided to become a……..wait for it……..NETWORK MARKETER!!!! AAAAAAAAH! The dreaded networker, here to push his pyramid scheme on me! Well, here’s the kicker folks, he failed at that, too. I shouldn’t say he failed, but he didn’t do very well at it.

The man I’m talking about is David Wood, the rich beach bum. After David had a small success in network marketing, he decided he didn’t want to be a slave to his business. He was putting in massive amounts of time and doing a lot of extra work just to maintain his business. He could have maintained his down-line and kept recruiting people in shopping malls (and getting kicked out for soliciting) but that’s not what he wanted, so he quit network marketing and moved to Hawaii. Now, you might be thinking “well moving to Hawaii isn’t so bad” but for David the location change didn’t help much.

 

While living in Hawaii, David and his wife got to the point where they were living out of their ‘96 Dodge Caravan. David tells stories of how he could hear drug deals happen right outside of his van, and how one time someone threw a coconut at it. They constantly had to move from place to place because it’s illegal to sleep in your van in the parking lots (or whatever). In fact he got a ticket for sleeping in his van and had to use the last bit of his money to pay for it.

So there he was broke, living in a van, taking showers at his friends’ houses, and no job. At this point most people would be looking for a regular job, getting an apartment, saving up their money and eventually retiring, but not David. What does he do? He borrows some money from his mom. You see, David is an entrepreneur and he has a vision, and by now you should know that when someone has a true entrepreneurial spirit, they have to push to the next level no matter what. They have to follow their dreams, so David did just that and used the money he borrowed from his mom to start finding leads online. From that day forward, David took massive action and built an online empire. He is now one of the top producers in his network marketing company and is the top producer for the number one lead generation system on the internet.

He now works from his beautiful home in the mountains of Costa Rica. If he can do this business from his home in the middle of nowhere in a foreign country, anyone can! David has streamlined everything so he only works on what he wants and when he wants. He can focus all his energy on helping his team and outsources things he doesn’t specialize in, and things he simply doesn’t want to do such as, prospecting, calling leads, graphic design and doing tech stuff.

In prosperity,

Eric & Lauren Kalberer

P.S. If you want to see what David is up to now that he’s a marketing ninja CLICK HERE (you’ll have to approve the app to see the video)

Timeless Wealth Philosophies

October 14, 2011 in abundance, Inspiration, Internet Marketing, Marketing, MLM Sponsoring, mlm training, Network Marketing, Prosperity, Success

My favorite speaker to listen to is Jim Rohn. The timeless wealth philosophies of Jim Rohn are easy to understand and anyone can implement them. One of my friends turned me on to him about two years ago and I’m forever greatful for that. The first of many tidbits Mr. Rohn has contributed throughout the years is this little gem, “Profits are better than wages. Wages make you a living but profits make you a fortune.” Just to add to that point, you should know that all of the people that make the Forbes 400 list are people who either made their money through a profit system or they inherited their money from someone who made a fortune through a profit system. Basically no one gets rich through the wage system. A “JOB” stands for Just Over Broke. Now there may be a very small amount of people who make massive amounts of money outside of a profit system, but you have to be extremely lucky (lotto) or super talented to duplicate that kind of success.

There’s still hope for the rest of us though, even if you don’t have the money to start your own franchise, or start a company like Google. Instead, you can start a network marketing biz! I mean, think about it… the risk is low and if you keep at it and don’t quit, then you can build a huge network and build wealth at the same time. Jim Rohn said, “I’m working part time on my fortune and I’m working full time on my job, but soon I’ll be working full time on my fortune”. That’s the mindset of a serious networker and entrepreneur.

There are a couple of things you need to know before you start a MLM business. The first thing you should come to grips with is that………… you…………are……………in……………..SALES!! Now, you don’t have to be some greedy sleaze bag, but the fact of the matter is that if you can’t persuade someone to do something, then you will not make money in this business. It took me a while to realize that I was basically a sales rep for the company, but when I did realize it, it was easier to evaluate my actions, then focus my efforts in needed areas. Next you should understand that you’re ALWAYS teaching. If you’re talking to a random person in the mall about your business, then that person you talk to assumes that they have to talk to strangers in a mall to be in network marketing. And that assumption would be correct because if that’s the kind of marketing you were taught, then that’s what you will teach others to do. If you’re calling friends and family, then you will teach that technique to others. Whatever you were taught will transmit to whoever you sign up.

If you are teaching others how to contact their warm market you can show them how to ease the pressure a bit like Jim Rohn did when he started. Jim used to say to his warm market, “It doesn’t matter if you listen, I don’t care if you buy, and I certainly don’t need you to sign up, I just need ten people to show up at the meeting to get three to join. If you’re one of the seven great, if you’re one of the three great, I just need ten to get three”. A quick explanation of the law of averages is an easy way to get someone to go to something without putting pressure on them to commit to it.

Here’s some other helpful little nuggets from Mr. Rohn; “It’s not the money that builds your fortune, it’s the skills that make you a fortune.” “It’s not the money that makes you rich, it’s people that make you rich”. Throughout Jim Rohn’s life, he collected wealth building skills and many leadership skills, then he taught others what he learned. If you’re starting a home based business you should invest time and money in learning good leadership skills. You need to be a good leader before people will follow you and like the quote said, “people make you rich not the money”, remember you need the skills before you can attract the people. Now, you should run your business by this next quote from Cedreic Harris and that is, “your product is people” not your company’s product; “your product is people”. This ties directly into the philosophies that we’ve covered so far and by now you should be coming to the realization that your product doesn’t matter, it’s YOU. Your main concern when you start your own mlm biz is to become an influential leader, if you “work harder on yourself than you do on your job” (another one of Jim’s quotes) then you’ll be far ahead of someone who knows everything about the product and the company. The main ingredient to all of this is to take action. You can study all the money making philosophies you want, but you have to take what you’ve learned and put it into consistent action in order to achieve success.

In Prosperity,

Eric & Lauren Kalberer

P.S. By now you should know that having a team to help you take action is vital. CLICK HERE to get an inside look at what  these philosophies can do. (you’ll have to approve the app to see the video)

Choosing The Right MLM Company

October 10, 2011 in MLM Companies, Network Marketing

Building a Network Marketing business can be seriously tough! I actually spent years trying to build downlines in companies I secretly hated. Although I believe your MLM company has no correlation with your success in this industry, it sort of does. As if you’re not passionate about your MLM company, you’re going to struggle full stop. There are four things you need to look for in a Network Marketing company:

  1. Strong Leadership
  2. Good Product
  3. A Lucrative Compensation Plan
  4. Tools, Systems & Marketing Training

MLM CompanyIf your Network Marketing company doesn’t have all of the above things, you’re going to struggle. If there’s no strong leadership then I wouldn’t take a second glance. What the heck is leadership? Well a strong group of people “backing” the company who are 110% dedicated to making the company successful. You need to look for company owners and distributors who’re dedicated to taking their company to new heights for DECADES to come.

As for the product

If there’s no good product, it puts me off. There’s a lot to be said about MLM products and what works best. As to be honest anything can work, as we don’t sell the product, we sell the dream and vision.

With all that David Wood talk over, a good product will dramatically impact the way you build your business. As your product is a useful selling point.

Although I’ve known people who are able to enroll reps without even mentioning the word product, it’s hard to do. So when you do have to talk about your company’s product, it better be good. As the majority of newcomers in this industry make an instant judgment about your company when they hear what the product is.

If it’s something they don’t like then they’re not going to want to join you. Well at least not right away. Back when I was building an Amway business I had to persuade people to buy random crap like soap and vitamins. People didn’t want to switch to Amway stuff, it wasn’t cheap and it wasn’t any better. But I persuaded them to join after countless hours of Jedi mind tricks. Point being, things are much easier when your company has an attractive product. I would avoid expensive juice and vitamins, go for something more unique.

As for the comp plan

It really isn’t as important as the other aspects, but still a key element. Most Networkers will tell you the comp plan is either super important or not even worth talking about. As long as you can make up front cash while building a long term residual income, the minor details don’t matter. I’d avoid matrix type comp plans as they tend to die fairly quickly.

The average lifespan of a matrix is around 8-12 months, so avoid those. The two key components of a good plan are fast start bonuses and residual income. Fast start bonuses being upfront money as soon as you sponsor someone and residual income being a monthly pay check. As that’s why most people get involved in Network Marketing, to build a long term residual income that builds itself.

Lastly… tools, systems and marketing training.

If you find a company that ticks all of the other boxes, but lacks the tools, systems and marketing training… it’s not the end of the world. You can create that stuff yourself. You need to look at companies with a leader’s mindset. Tools, systems and marketing training are essential for building a downline that duplicates down hundreds of levels.

Without them, you’re practically on your own. You need tools like contact management, websites and general marketing material. Then with systems, you need sales funnels and of course you need marketing training. You’re probably not going to find many companies with solid marketing material. Unfortunately most Network Marketing companies still think its 1969. It’s a huge plus if you find a company that has systems, tools and training. But… you can always do your own thing. Create your own lead capture pages, blogs, video presentations and email series. Just remember…

…People join people, not companies.

In Prosperity,

David Wood

P.S. Let me know your thoughts, comments and questions in the box below.

P.P.S. Put your name and email in the form below for more Network Marketing tips, tricks and secrets!

Top 10 Network Marketing Companies Right Now

October 7, 2011 in Amway, MLM Companies, MLM Company Reviews, Network Marketing

Top 10 MLM CompaniesNetwork marketing is an industry full of dreamers, visionaries, innovators, hypocrites and utter fools. It’s an attractive industry for many; stay at home mums, business enthusiasts, 9-5′ers and general entrepreneurs. So what makes Network Marketing so damn popular?

Well three reasons…

You can work from anywhere, the startup costs are ridiculously low and you really don’t need any experience with anything to get started.

…That’s why Network Marketing rocks, but here’s the key reason: LEVERAGE!

The Network Marketing industry provides leverage like no other. Seriously, how else can you have several thousand people under you working their butts off to make you more money?

The answer is no other industry on the planet, but it’s not easy. You’ll run into many problems as a Network Marketer and the first you need to deal with is choosing the right MLM company. I’ve been in countless MLM companies, some good and some bad.

Before I achieved true success in this industry, I struggled for years. I know I can’t exactly blame the companies I was with because they were all great. In fact, most of the companies I got involved with had multiple 7+ figure earners.

The problem was that I didn’t feel passionate about what I was doing. So you absolutely need to spend some time figuring out which company is right for you. With that all being said, here’s a list of the top 10 MLM companies right now. (The list is not from my personal preference, it’s been compiled from the companies revenue and global reach)

1. Avon

Avon is one of the largest MLM companies in the world. Why is it number 1 on the list? Well because it’s been reported that Avon’s corporate revenue exceeds $10 billion dollars and has a large network in almost every country in the entire world. Avon was founded back in 1886 and is stronger than ever before. It’s not the oldest, but the second oldest MLM company in existence. Avon’s products mainly consist of jewelry and beauty products. It’s a great company and a lot of reps are doing well, while many others are failing miserably. It’s all about working the system.

2. Amway

Amway is ginormous and decades old. They completely revolutionized the Network Marketing industry and continue to grow like wild fire. Their reported earnings are over $8 billion dollars which is pretty substantial in my book. They are based in the USA and sell just about everything. From personal care, home care, toothpaste, soap and vitamins. They are huge, very popular and an excellent company to get involved with.

3. Vorwerk

Vorwerk is a German based company that was founded in 1883. It actually has a sister company called Jafra which was also founded back in 1883. Just 3 years older than Avon, they are the oldest MLM company in the world. I honestly don’t know that much about them, but the two companies are very different. Their revenues are just under $3.5 billion dollars and Jafra sells cosmetics while Vorwerk specializes in appliances. Weird model!

4. Mary Kay

I think we’ve all heard of this one. You know, that skin care/cosmetics company that was founded a gazillion years ago? Yah, Mary Kay is huge and their reps are everywhere. They’re in every country, in most cities, there’s probably a Mary Kay rep in your circle of friends! It’s amazing, whenever women get invited to a girls only “party” they get pitched on joining Mary Kay.

5. Herbalife

Herbalife is another giant who’s been around for a little over 25 years now. They are basically a health company that specializes in weight loss, personal care and BS vitamins. They’re not really BS, but I just despise all vitamin companies. They have a huge network of representatives all over the globe and I’ve known several of them who’ve all failed nicely. From what I’ve heard, as a rep you’re not taught much about recruiting. They are pretty old school in that sense. However, the company is as solid as a rock and you’ll definitely hear more about them if you’re just getting started in the world of Network Marketing.

6. Primerica Financial Services

There are a lot of financial service MLM companies. Too many in my opinion as they all offer pretty much the same deal. Above all, Primerica has made the biggest impact in the MLM industry. They aren’t exactly global right now, but have generated revenues over two billion dollars. They offer all kinds of financial packages and a great opportunity. They’re based in the US and operate heavily in North America. I have nothing against them, but also haven’t heard much about their opportunity.

7. Tupperware

Tupperware is another Amway, Herbalife, Avon or Mary Kay. They took the industry by storm and are freaking everywhere! Tupperware is pretty strange if you ask me. Who would have thought plastic storage products would be the face of a multibillion dollar MLM company? Yeah, Tupperware make and distribute plastic storage products through the power of Network Marketing… They offer a great opportunity, but if you want my opinion… I’d feel like a right jackass strolling into my friend’s home with a bunch of plastic. It’s not exactly appealing, but it works very well considering their revenues are at around 2 billion.

8. Natura Cosmetics

It’s funny because I’d never actually heard of the company Natura cosmetics until I decided to write this list. Natura are also pushing around $2 billion dollars yearly and they’re based in Brazil. It’s the only MLM company in South America that’s in the top 10, their products range from personal care all the way to cosmetics and fragrances.

9. Oriflame

I honestly don’t know that much about Oriflame. Apart from they’re a Swedish company that does a lot in annual revenue. Oriflame is another beauty product company that’s proven to be very popular all over the nation. Again, I wouldn’t be too happy promoting beauty products. Definitely a great company for women looking to get started in Network Marketing.

10. Forever Living

I hear so much about Forever Living, they’re constantly in the “MLM News”. A gigantic company that generates over 1.6 or 1.7 billion dollars in annual revenues. They have a variety of products that range from weight loss, skin care, cosmetics and even nutritional supplements. If you’re in North America the chances are that you’ve already heard of Forever Living. Great company, great products, they are constantly growing at a steady pace.

In Prosperity,

David Wood

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