The Ultimate Website Marketing Checklist
Getting started with online marketing can be seriously daunting. No matter who you are, you can easily get overwhelmed by the sheer volume of information out there.
With an ever increasing amount to learn and so many contradicting opinions; I decided to write a checklist for anyone starting a new website who is new to Internet Marketing. The checklist covers the basic steps to build, promote and market your site.
1. Learn The Basics
You need to get yourself orientated to online marketing, learn the basics. The basic process is build a product > build a site > drive some traffic > make some sales > build a list > make some sales > optimize. If you’re reading this then I imagine you have the first two already setup, a product and a site ready to process orders.
Online marketing isn’t as simple as setting up a Google Adwords campaign, spending a few bucks and watching the sales flow. It’s not as simple as picking a few big keywords; ranking for them and watching the sales flood in.
It’s about optimizing, tweaking, monitoring and tracking. A perfect online marketing strategy should include a main website, several lead pages, landing pages, multiple traffic sources, an SEO campaign, a social media campaign and paid ads.
2. Build A Bad Ass Site
Before you start marketing your website it needs to be ‘bad ass’. Design is becoming one of the primary driving factors of conversions. People like pretty websites, graphics and attractive fonts. Developers generally can’t design, you always need to hire a graphic designer to improve your site’s design.
You should have a main site where you market/promote whatever it is you’re selling, a blog and all of the other necessary pages. Online marketing is extremely dynamic and versatile. In many ways it’s far more effective than offline marketing because it allows a greater level of split-testing, tracking and monitoring.
You can easily create 10 different variations of a sales page, send traffic to them all at the same time from a single campaign and instantly see which one performs best. There is no waiting, you see instant results. Your site should be equipped with all the necessary tracking via Google Analytics or Get Clicky and have a high converting sales page for whatever you’re selling.
Obviously if you’re doing affiliate marketing or merely blogging to build a fan base; you can ignore this advice. Too many companies start blowing $1000′s on marketing before they even create a high converting sales page.
Before you follow the other steps you need to find your highest converting sales page/layout and sales copy by creating several variations, driving traffic to them via Adwords, Facebook or another instant traffic source and going with the highest performing variation.
This step is essential. Don’t just build a landing page, write some copy and start driving traffic. The chances are your first attempt at creating a sales page will be nothing short of awful. You need to create a system (your site + product + processing) that converts traffic into cash. We’ll talk more about this in later steps, but your site needs to be ready to convert traffic into subscribers, and subscribers into buyers before you start driving traffic.
Everything else in this article series will teach you how to build a long term traffic strategy. You want to know that your stuff will convert right away before you initiate any long term traffic strategies.