The Ultimate Website Marketing Checklist (Part Two)
This is part two of The Ultimate Website Marketing Checklist, for part one click here.
3. Keyword Strategy & Social Media Strategy
Again, most companies, individuals and businesses just choose the few highest searched keywords and think if they can get just 1% of the traffic they’ll be rich. So they start building links for the monster keywords without realizing their making a huge mistake.
You can’t just guess which keywords will convert well with your offer. You have to find out. SEO is a long term traffic and marketing strategy. It’s not to be messed around with. If you choose a few medium to high competition keywords and start building links now; it might take several months to get on the first page for them.
At which point you might sadly find out they don’t convert with your offer AT ALL. Which is why it’s a good idea to use Google Adwords with your offer to find out which keywords convert. It can be painful, watching $100′s or $1000′s of dollars go out each day seeing little return because your chosen keywords converted badly.
But, it’s far less painful than spending months of time as well as thousands of dollars on SEO only to find out that the traffic you worked/invested so hard for is useless. If you’re serious about doing SEO and have a budget for online marketing; don’t be a fool and rank for a few of the biggest keywords just because of search volume, find out which keywords convert upfront. Use Google Adwords to get traffic from the keywords you’re thinking about ranking for, find the ones that convert, chuck the ones that don’t. You should:
- Find 3-7 Main Keywords For Your Site’s Homepage/Sales Page That Convert The Highest And Have Serious SEO Competition
- Find 100 Long-Tail Keywords Related To Your Main High converting Keywords To Be Used For Content Marketing
SEO is a long term strategy with long term results and perks. Your site will rank for more and more keywords on its own as it gains authority by getting traffic and backlinks. You need to have 3-7 long term keywords for your home page, these should be your dream keywords. If you’re in the credit repair niche; these would be “credit repair” and “repair credit”, the highest competition terms.
Trying to rank for them from the get go is a complete waste of time since your site isn’t qualified to rank for those kind of terms yet. When you rank for a low competition keyword, Google qualifies you to rank for a slightly higher competition keyword. You build ranking momentum.
That’s why you need to choose at least 100 long tail keywords. These are the keywords you use for content marketing. You post content on your site’s blog targeting these easy keywords, rank quickly, bring in traffic and qualify yourself to rank for the bigger keywords.
For social media, you need to map out a strategy for building a group of fans and followers. Facebook, Twitter and Google Plus are the networks you need to focus on. You need a strategy for getting your website visitors to like your Fan page (you need a fan page), follow you on Twitter and circle you on Google Plus. The general steps for doing so:
- Post Lots Of Updates On The 3 Networks
- Network With Others In Your Niche
- Encourage visitors and customers to like/follow you.
Social media allows you to stay in touch with your fans/customers as well as reach a broad yet targeted audience.
4. Optimize Your Site
Social media and SEO are the two biggest natural and allegedly ‘free’ ways of driving long term traffic. Once you’ve mapped out your keywords and social media plan; you need to go back and optimize your site in the most creative ways possible. Here are the most conventional methods of optimizing a site:
- Optimize Your Home Page’s SEO Settings; Craft a title and description that naturally targets your biggest ‘main’ keywords. (This is great for long term SEO)
- Optimize Your Page Titles
- Create Well Written Attractive Descriptions For Each Page
- Add Image Alt-tags To Optimize Photos And Drive Traffic
- Make Sure All URL’s Are SEO Efficient (URL’s should include keywords, naturally of course)
- Avoid Over Optimization – If you’re trying to build a reputable brand or company, the worst thing you can do is keyword stuff your page, and over optimize the crap out of your titles, descriptions, header tags etc. As long as you optimize titles, descriptions and URL’s – you’re good to go.
- Create various internal links from pages to pages.
- Publish epic blog content, add email opt-in form and social sharing icons.