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The Ultimate Website Marketing Checklist (Part Four)

Website Marketing Checklist This is part four of The Ultimate Website Marketing Checklist, for part three click here.

7. Promote Content Via SEO

SEO is a lot more complex than social media. If you really want to get into SEO, I strongly advise you to read up on what’s happened in the past 10 years with Google’s algorithm and link building. You can learn a lot from the SEO category of this blog.

The rules of SEO change all the time. What’s acceptable today may not be acceptable tomorrow. With that said SEO is one of the best traffic sources, it’s free and recurring. You just have to rank your blog posts for their respective keywords. There are two sides to SEO, on-page and off-page.

I already covered some basic on-page SEO, it’s really not that important. Off-page SEO is what will push your content from page 23 to page one to number one. Off-page SEO can be broken down into two parts: link building and popularity.

The popularity aspect is how popular your content is. Google measures popularity by number of backlinks/quality of backlinks as well as social signals. Social signals are Facebook likes, Tweets, Re-tweets, G +1′s and bookmarks.

Over the past 2 years, link building has evolved. Two years ago more links would mean higher rankings, now less is generally more as long as the links are high quality. So what you want is dozens if not hundreds of other sites linking to all of your content as well as readers to share it via social networks.

The easiest way to build links is to build the links yourself, artificially. Of course that’s black hat SEO, but it’s perfectly acceptable if you do it right. The second thing you should do is syndicate all of your content onto social networks and other social platforms.

If you want to go the super high quality link route, guest blogging is the best way to do it for free. Here’s the checklist:

  • Setup content to syndicate via Onlywire.com and LinksAlpha.com (These two platforms allow you to automatically syndicate your latest content onto hundreds of social sites – they result in hordes of free traffic and backlinks).
  • Guest post on 5-10 blogs per month (Guest blogging is the best strategy for getting super relevant high page rank backlinks, read The Ultimate Guide To Excellent Guest Blogging).
  • Regularly leave comments on the top 10 blogs in your niche (read The Ultimate Blog Comment Marketing Strategy).
  • Join the top 10 most popular forums in your niche, start contributing 5-10 posts per day between them (forum marketing is a powerful way of driving traffic and gaining backlinks – link to your site via your forum signature).
  • Write and submit relevant articles to high page rank article directories linking to your site via the author bio.
  • Submit a monthly Press Release about your site/company.
  • Create 10-100 Web2.0′s per month using unique content (hubpages.com/Wordpress.com/Squidoo.com/etc).
  • Purchase high page rank domains, host them on separate C class IP’s and build mini sites linking to your own (this is the most powerful link building strategy).
The problem with link building is that once you start, you can’t stop. If you start building 50 links a day, gradually increase to 250 links/day and then drop to nothing; you can quickly get yourself penalized. As long as you start off small, building 2-20 links a day and slowly increase the velocity you’ll be safe. The next vital rule is anchor text.
Anchor text is the text/word or phrase you use to link to a page. Whatever text is used as anchor text, Google will give you a direct boost for. It’s been common SEO knowledge for years and SEO’s have taken serious advantage of it. They’d use 100% exact match anchor text. Meaning they’d use the keywords they wanted to rank for 100% of the time for anchor text when building links.
Obviously this looks completely unnatural. Off-page SEO is all about creating a natural link profile. When someone links to a site about credit repair, they’re not going to use “credit repair” as anchor text the whole time. As much as the site owner would like that, they’d use other terms like “credit repair site”, “credit repair blog”, “credit repair information”, “www.domain.com”, and more general terms like “click here”, “here” and “website”.
Use a wide variety of anchor text. A solid guideline is exact match anchor text 20% of the time (i.e. credit repair, repair credit), related anchor text 30% of the time (i.e best credit repair, credit repair site), long tail anchor text 30% of the time (i.e. best credit repair site, the best credit repair service) and generic anchor text 20% of the time (i.e. click here, website, the credit repair site, link, page, etc). Gradually increasing link velocity and using a natural selection of anchor text with slowly but surely boost your search engine rankings.
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2 comments
saqamaweb
saqamaweb

SEO is crucial in Goolge; Yahoo; Bing search engine for Traffics generation!

TyronneRatcliff
TyronneRatcliff

I've stopped over optimizing my anchor text and basically followed the guidelines you stated in this post, this is one thing I'm really careful with when promoting my content, thanks for the helpful SEO tips Dave!

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