The Ultimate Website Credibility Checklist
If you’re Facebook, Google or Apple; congratulations you have absolutely zero credibility issues.
If however you’re like the rest of us, credibility is most likely one of the biggest factors stopping you from making drastically more sales.
Think about it, when the new Apple computer comes out, you go out there and buy it without hesitation.
Why? Well because you trust Apple, they have indestructible credibility. If however, a guy on the street walks up to you offering you a brand new Apple computer for $50, what do you do? I’m guessing you clench onto your wallet and run in the opposite direction.
Even if you tried to hand out an envelope of cash on the street; you’d have a hard time convincing anybody to take it. Trust is hard to come by these days, everyone is screwing each other over and is looking out for themselves only.
When it comes to business and marketing, your website is the first point of contact a potential customer will have with your company. Therefore you need your site to look as trustworthy and authoritative as possible.
If your site looks untrustworthy, no amount of traffic will convert into customers. A credible site makes people feel like your content is written by experts, it makes people feel safe giving their information to you and even their credit card information.
The Website Credibility Checklist
1. Design Has The Biggest Impact
Your website design above everything else will have the biggest impact on your site’s ‘trust worthyness’. The more professional the design, the more credible people assume your site must be.
It makes no sense at all and merely a misconception that good design = trust – but its become a well known fact. Just like people judge other people by the way they look and dress; people judge your company and brand based on its site design.
When you’re just starting out a simple $59 WordPress theme is acceptable. However as your site grows, hiring a professional web design company is essential. Don’t be afraid to spend $5000 on a new site design if you’re generating $100/day in revenue – a professional new design will only result in increased conversions and revenue.
2. A Stunning Logo
A logo should be one of the most prominent elements of your site. A well designed logo just conveys trust. You can get one designed at 99designs from $200. When you use their service, you’ll get a bunch of different designs to choose from (all very high quality).
3. A Detailed About Page
After seeing your attractive design and stunning logo; people will want to learn more about you. It’s critical that you have an easy to access about page with details and a story of your site. It helps to have any company pictures of your office or yourself at home or wherever.
4. Make It Simple To Find You
If you’re running some kind of local business, make it very easy to find you. List your name, address, phone number and email for visitors to quickly contact you.
5. Have A Contact Form Page
On top of contact details, setup a page with a contact form. This allows visitors to submit a message to you without leaving your site, all credible sites have a contact page.
6. Expert Grammar
Unless you’re trying to make a point; always use perfect grammar and spelling. Nobody trusts a website that publishes content with misspellings.
7. Write Like You Talk
People don’t trust what they don’t understand. If you write in extremely technical language, it will rapidly turn off potential leads and customers. Write in basic language, like how your customers would talk.
8. Display Your Face/Team In Sidebar
Nobody trusts an anonymous site. If someone is searching for weight loss pills, they want to know a health professional is giving them advice; not some random webmaster. Same applies to every niche. In your sidebar, display a picture of yourself with a short bio. If you have a team display a picture of your team, a brief bio and a link to your about page.
It’s also a good idea to have a ‘Team’ page with pictures and bios for every team member.
9. Always Display Relevant Content
People will spend more time on your site if you display relevant content to them. Attempt to tailor content based on a user’s profile. For example, for visitors who land on your ‘conversions’ category of your blog; only display links to other ‘conversions’ blog posts.
10. Reference Other Sites You’ve Been Featured In
This is very important. Display a list (preferably with image links) to the sites you’ve been featured on. If you’ve been referenced in an article on Yahoo, display ‘Featured by Yahoo’. If you’ve published guest posts on other important sites in your niche, display ‘As seen on X’.
The sites don’t even have to be very well known, what’s important is that other sites are referencing you and therefore ‘endorsing’ what you do. That’s why big authority sites are very careful over which sites they link out to. Whatever they link to, they ‘endorse’ and recommend.