The Ultimate Blog Post Checklist
I can’t count the number of times I’ve published a post without proof reading it… And then reading it through a week later I find a dozen odd mistakes. Spelling, grammar, a lack of images and even content. Even worse, broken URL’s and typos in the title. Obviously, it’s a huge mistake to publish blog posts before they’re truly finished. So I decided to create a blog post checklist you can run through before hitting the “Publish” button.
1. Check Spelling And Grammer
Damn, how lazy can people be? Seriously, whenever I’m reading other people’s blogs I almost always pick up on a few spelling and grammar mistakes. I’m not saying mine is perfect, as I’m sure if you check through everything you’ll find a few mistakes. But most of the time I “adjust” the English language to make my posts more “David Wood like”. So the first thing you need to do is paste your post into Word and check for spelling or grammar mistakes. Correct the mistakes you made and move onto the next step.
2. Read Through Your Post
I know how obvious this sounds, but you’d be surprised how many people forget to read through their posts. If you think you’re too intelligent to of made any mistakes, you’re wrong. Everyone makes mistakes, especially if you knock out an entire blog post without making 1000 revisions.
Read through your post as soon as you’ve checked for spelling and grammar mistakes. Make sure it makes good sense, the arguments are strong and the paragraphs are structured well.
3. Did You Target A Keyword?
Keyword targeting is essential for long term traffic generation. I know social traffic is great… BUT, that traffic doesn’t last for more than a few weeks… And if you want long term traffic you need to target an actual search term in every post you write. You can use the Google Keyword Tool to carefully select a keyword, and then just incorporate it into the post title, description & throughout the body.
4. Did You Check For Related Keywords?
Targeting 1 keyword is great and all, in fact 9/10 people only target 1 keyword. But you really ought to squeeze the most traffic out of every post you publish. You can do this by targeting a couple of related keywords. For every post you write, you should target 1 main keyword. But it doesn’t hurt to use LSI. Just find a few related keywords and spread them throughout your post. This will ensure maximum search engine traffic.
5. Did You Write A Compelling Title?
Ok, so we all take time to write compelling titles, but the truth is you’re probably not spending enough time. Your post title is everything. The better the title, the more traffic. Forget about the percentages of traffic you get from ranking in the search engines. Having a superb title will make a huge difference. You know how they say ranking #1 on Google will send you around 40%+ of the traffic and #2 around 20%.
Well I’ve ranked #2 and received far more traffic than the #1 spot because I’ve had extremely compelling titles. Titles are like email subject lines. Every email marketer will tell you your subject line will dictate how many opens you get. Post titles are the same.
6. Did You Link To Other Posts?
You should always link to your other posts contextually. I know having your posts displayed in your sidebar is cool and all, but links within your posts work 100 times better. When people are really getting into your post and there’s a hyperlink within a sentence or a direct call to action to checkout another post, they will.
7. Did You Use Enough Images?
Images can make a huge difference to your blog posts. Generally the more images the better. If you’re writing a masterpiece, you should include a different image per paragraph. Or if you’re writing in tips or steps, try and use an image for each one. Images make your posts more attractive and they always decrease bounce rates.
8. Miss Anything?
When writing lists and generic posts… it can be tough deciding when to stop? As there’s usually an ocean of information out there about every post you write. So you need to write enough content and make enough points to please your crowd. Usually I’ll have a 500 word minimum of valuable information. On top of that I’ll rant on about random crap no one really cares about. Just make sure you don’t miss any key factors, steps or points.
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