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The Ultimate Blog Post Checklist

Blog Post ChecklistI can’t count the number of times I’ve published a post without proof reading it… And then reading it through a week later I find a dozen odd mistakes. Spelling, grammar, a lack of images and even content. Even worse, broken URL’s and typos in the title. Obviously, it’s a huge mistake to publish blog posts before they’re truly finished. So I decided to create a blog post checklist you can run through before hitting the “Publish” button.

1. Check Spelling And Grammer

Damn, how lazy can people be? Seriously, whenever I’m reading other people’s blogs I almost always pick up on a few spelling and grammar mistakes. I’m not saying mine is perfect, as I’m sure if you check through everything you’ll find a few mistakes. But most of the time I “adjust” the English language to make my posts more “David Wood like”. So the first thing you need to do is paste your post into Word and check for spelling or grammar mistakes. Correct the mistakes you made and move onto the next step.

2. Read Through Your Post

I know how obvious this sounds, but you’d be surprised how many people forget to read through their posts. If you think you’re too intelligent to of made any mistakes, you’re wrong. Everyone makes mistakes, especially if you knock out an entire blog post without making 1000 revisions.

Read through your post as soon as you’ve checked for spelling and grammar mistakes. Make sure it makes good sense, the arguments are strong and the paragraphs are structured well.

3. Did You Target A Keyword?

Keyword targeting is essential for long term traffic generation. I know social traffic is great… BUT, that traffic doesn’t last for more than a few weeks… And if you want long term traffic you need to target an actual search term in every post you write. You can use the Google Keyword Tool to carefully select a keyword, and then just incorporate it into the post title, description & throughout the body.

4. Did You Check For Related Keywords?

Targeting 1 keyword is great and all, in fact 9/10 people only target 1 keyword. But you really ought to squeeze the most traffic out of every post you publish. You can do this by targeting a couple of related keywords. For every post you write, you should target 1 main keyword. But it doesn’t hurt to use LSI. Just find a few related keywords and spread them throughout your post. This will ensure maximum search engine traffic.

5. Did You Write A Compelling Title?

Ok, so we all take time to write compelling titles, but the truth is you’re probably not spending enough time. Your post title is everything. The better the title, the more traffic. Forget about the percentages of traffic you get from ranking in the search engines. Having a superb title will make a huge difference. You know how they say ranking #1 on Google will send you around 40%+ of the traffic and #2 around 20%.

Well I’ve ranked #2 and received far more traffic than the #1 spot because I’ve had extremely compelling titles. Titles are like email subject lines. Every email marketer will tell you your subject line will dictate how many opens you get. Post titles are the same.

6. Did You Link To Other Posts?

You should always link to your other posts contextually. I know having your posts displayed in your sidebar is cool and all, but links within your posts work 100 times better. When people are really getting into your post and there’s a hyperlink within a sentence or a direct call to action to checkout another post, they will.

7. Did You Use Enough Images?

Images can make a huge difference to your blog posts. Generally the more images the better. If you’re writing a masterpiece, you should include a different image per paragraph. Or if you’re writing in tips or steps, try and use an image for each one. Images make your posts more attractive and they always decrease bounce rates.

8. Miss Anything?

When writing lists and generic posts… it can be tough deciding when to stop? As there’s usually an ocean of information out there about every post you write.  So you need to write enough content and make enough points to please your crowd. Usually I’ll have a 500 word minimum of valuable information. On top of that I’ll rant on about random crap no one really cares about. Just make sure you don’t miss any key factors, steps or points.

In Prosperity,

David Wood

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3 comments
Tyronne Ratcliff
Tyronne Ratcliff

I'll have to look more into latent semantic indexing (LSI). Thanks for the checklist, I'll put it to good use.

Rasheed
Rasheed

Dave, you only used one image in this post! Haha. Great post, but I have a question: it's often very difficult to write a compelling title when it's centered around a certain keyword. For example, if someone wanted to write about typical blogging mistakes, one would of course wanna use "blogging mistakes" in the title. Maybe something like "5 Blogging Mistakes You Didn't Know You Were Making" But what if one were really creative and made the title MORE compelling, like, "Under Arrest: Five Blogging Crimes You Don't Know You're Committing" (maybe not a stellar title, but it's creative nonetheless)... the keyword is not in the title. So what can a blogger do in that situation?

davidmwood
davidmwood

It all depends really... If you want a super high quality post, follow the above checklist. This post wasn't long enough for an image per step/tip on the list. If you check my home page, you'll find that in most of my long text posts I blend in a ton of images. There's really two types of content, promotional and value. The value content is the stuff you feed to your subscribers and the stuff that goes viral. That content needs to be brilliant and can't miss anything on the checklist. Then promotional content also needs to be high quality like this post. BUT, it's sole purpose is for driving long term search engine traffic. It's vital to publish a lot of these posts, daily if possible. In the meantime you should work on producing a killer blog post every week or two. As for keyword in title etc. Haven't you heard of the all in one SEO tool? You can have the title display whatever you like, and your readers will see whatever you put in the Wordpress title box. The search engines will see the title in All In One SEO. But it's still important to put the keyword in the Wordpress title box for better on-page SEO.

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