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The Task Of A True Leader

Funny.

I started pondering on a subject about 7 days before I wrote my ‘Evil Genius‘ article that I came up with while I was watching a gorgeous Costa Rican sunset, and I haven’t been able to get this concept out of my mind for a week.

I started thinking back to the time I got involved in the Network Marketing industry – why I got involved with it – and how some of that model has gradually shifted for me over the years, as I’ve came to an understanding about life, the universe, and selling stuff.

This industry is partly hilarious – mostly because of all the hoopla that’s caused by a vast majority of the leaders having absolutely no idea what they’re talking about, and simultaneously trying to run around teaching everyone how to do things like ‘generate 50 leads a day’ or ‘recruit distributors on auto-pilot without ever picking up the phone‘.

I actually got off the phone with an old team member of mine who was with me before iLearningGlobal collapsed into a pile of dust – and after the company went down, he ended up joining up with one of these ‘I never pick up the phone’ gurus.

It was kind of funny to see it unfold, because after he joined the marketing guru – he still couldn’t get him to pick up the phone.  Lol.  It’s funny to see the light go off in someone’s eyes when they realize that the same message that sells them a pile of bull-shit is the very message preventing their success.

For example – how in the hell are you going to learn how to sponsor people without picking up the phone – if you’re trying to learn it from someone who hates talking to people?  That’s like trying to learn how to meditate from someone who thinks it’s evil.  If you want to learn how to sponsor people without picking up the phone – you’re going to have to pay a guru a lot of money to learn it – or learn it on your own.

But here’s a challenge to that mind-set – if you don’t want to pick up the phone – why in the name of sanity are you in Network Marketing at all?  If you want to sell stuff, there’s WAY bigger commissions from selling your own products than their is from selling other people’s stuff (MLM included).  The ONLY reason to be in network marketing is for the leverage, relationships, and time freedom that it can create.

Let me give you a couple of examples of what I mean, and then let’s get back into our core message on being a real leader.

Brig Hart is the #1 income earner currently in the entire Network Marketing industry.  He’s sponsored about 40 people, makes about $8 million a year from Monavie and probably (I’ve heard – so this is really just hearsay) but PROBABLY another $8 million a year from R3 Global, his support system.  (in other words – he earns about twice as much as Mike Dillard from both his support system AND his actual company, for a total of about 4 times the income of the largest leader in the online network marketing community).  Plus, Brig has less employees, no marketing expenses, and probably a better lifestyle.  (Not to do anything but edify Mr. D. – I love his training and think everyone should go through it)…

Ron Puryear is the leader of World Wide Dreambuilders in Amway, and has the 3rd largest team in the company.  He’s sponsored 40 people since about 1972 – the approximate year he got involved.  I don’t know how many people he has in his team, and to be honest, I don’t even like the culture there – but I know he has at least a million people downline from him, and every year it grows.

Brad Duncan is one of Ron Puryear’s founders triple diamonds, has only sponsored 40 people, started in 1981, and has earned more than $40 million from network marketing over the last 29 years.

When I was in Agel Enterprises, I saw Eric Worre get to $60,000 a month from sponsoring 40 people.  Now, he’s brought in more than that now, but still…

I could go on and on – but let me tell you something, those examples are a few out of thousands of people who have built the largest teams in Network Marketing without sponsoring lots of people.

I know what your thinking – because it’s the same think I thought when I thought about this -

Lol. So where’s the big money at in this industry?  It’s pretty simple, really – the biggest money is earned by the people that create the most success in their teams.  It has almost nothing to do with personally enrolling.  Now – PLEASE – hear me out for a second – MOST of you need to sponsor more people, so please don’t be a moron and sit on the two distributors you have and try to brainstorm 50 ways to get them more pumped, it’s not going to work.

YES, you need to sponsor some pretty serious width most of the time to get moving in your team – but let me ask you a question -

- are you as focused on the success of your team as you are on sponsoring – or are you just out to earn those fast track bonuses?

OUCH.

In my opinion, here’s the formula for financial independence, time freedom, and leverage in network marketing (and you can quote me):

Help five people make more money in a month than they’ve ever made in a year, and I challenge you to TRY to get them to quit.

Yes, sponsoring is important, but not as important as sponsoring in depth, and not as important as learning how to teach, and not as important as the success of your team.

Just my two cents.  As a leader, is it ok to be hard to get ahold of?  Of course – but if you don’t want to find some way to really teach your skill set, create leverage, and focus on the success of your team, do something else for a living than trying to build a big network, because in the end, unless you are the absolute luckiest person on earth, your team will fall apart if they’re not taught the skills.

What’s the best way to teach?  Build wide first to make the money – and then learn to build deep.  The depth you create with your team will create more leverage than any other skillset you could possibly leverage in network marketing and I promise – your life will never be the same.

I say – let’s go back to the grass roots of why we got in this deal – for leveraged financial independence, drink out of a coconut money, and time freedom.

Just the rantings of one tan white guy, sipping out of a coconut in paradise…

-David Wood

P.S. Would love your feedback on this one :)

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35 comments
Derin Osindero-Ogunmola
Derin Osindero-Ogunmola

Yep, love this. This is as down to earth as it gets. Just discussing this yesterday with a local mastermind group and realising how guilty we all were. Without a team, then, there's no leader. We all want to be MLM leaders but forget to give thought to building our teams. Thx for this reminder.

Adler
Adler

Nice handy info. I'm going to sign up to your blog site. Thnx. keep up the great work

Catherine Allen
Catherine Allen

Yes there are people who want to be kings, but the real money and real leadership is in king making.

Stephanie
Stephanie

Ditto Lori - thanks for taking the time to answer even the smallest questions to make a difference. :)

Guyte Wester
Guyte Wester

This is really great science about human behavior and should be taught to all morons and criminals for a more peaceful world:) Thank you David

Elizabeth Taylor
Elizabeth Taylor

i love team building activities because it enhances my skills in business~;-

Matt Norman
Matt Norman

Hi David Have been following your rants for a couple of months now and have found them truly helpful. It is great to see that at the end of the day great teams are forged on trust, honesty, tenacity and longevity. Sorry scratch the honesty we need to tell a few white lies when we get started! I'm not a great one for getting on the phone but your right you have to speak to people so they can here the passion you have for what your doing. Love your quote "Help five people make more money in a month than they've ever made in a year." Enough must now get on the phone!!

Taylor Lewis
Taylor Lewis

Team building is really necessary for a very successful implementation of business plans.,`-

John Corona
John Corona

Hey David, Remember the old saying "depth for doh and width for show"? Well, it correlates to a house of cards built on sand (width) or a house built on a strong foundation (depth)...it's our choice. Peace brother! JC

Rick Giles
Rick Giles

Thanks David..This is the stuff the giants know and understand, that this is a people business and the key is Pushing up People.When you focus on building the people they will build the business.

mlweap
mlweap

A true leader is willing to do whatever he asks of his people, work with those who need a hand up, and be an example to those he feels are ready to become leaders themselves. These are the reasons people are attracted to you. Your success as a leader is right out there where everyone can see it, especially as your willing to get into the trenches to help your people succeed as you have ! -Edwin Sellers- .-= mlweap´s last blog ..How to avoid burnout and conquer the no money objection for GOOD! =-.

Tony LoBello
Tony LoBello

Keep up the great content, your leadership made a difference in my life and my business, I am glad to be part of your team, Thank's man. Tony L. .-= Tony LoBello´s last blog ..How to avoid burnout and conquer the no money objection for GOOD! =-.

Ankur
Ankur

You Got It Spot On Dude.. I have build a team of 50,000 now in the last 2.5 years with an income crossing above $50,000 by doing nothing else but Depth Building and till today I am doing the same.... 100 % testimony on this... Cheers Ankur

Andrew Gallop
Andrew Gallop

Hello Dave, You always do a good job presenting yourself to others. Thank you very much for your unselfish leadership, Andrew

Gold And Silver Home Business
Gold And Silver Home Business

Thanks Dave! This is another great article! True to your word, you are a great example of helping your team reach success! I'm proud to be a member of that team! To Our Success! John

Steve Irving
Steve Irving

I agree, Dave. The true focus of a leader should be in a sincere and active approach to empower the Willing. Never to shy away from relationships, never to live inside your own head, and always to empower and create freedom in every life we touch. BTW...Dillard's ENTIRE business DOES make well into the multiple 8-figures range. But your point is still valid, brotha. .-= Steve Irving´s last blog ..MLM Advertising Tips | Twitter Marketing Domination =-.

Joe Flaherty
Joe Flaherty

Hi David, Your message is spot on. I built a huge downline in the early 90's before the internet of 20,000 distributors, but I only personally recruited about 20 people. However, like you said, I spent a lot of time training deep and teaching my funded proposal system. Before the age of webinars, I did tons of public speaking including some of the largest conference calls in American history which by the way greatly hones your people and communication skills.....Joe Flaherty

Albert Torres
Albert Torres

Say it David ... I like how you always touch on topics that a lot of us think about... I remember I shared a video with you in which a distributor from Monavie said that he sponsored about 40 people and he became a black diamond in I think less than a year... and you edified the video on youtube... you see he spent his time supporting his team...and he did not try to sponsor 300 people at once... he just did it 2 by 2...imagine that ..lol .-= Albert Torres´s last blog ..3 Way Call Tutorial Network Marketing =-.

Lori
Lori

Hi David, Great and inspiring messages. I love that you are never too big or busy to come down to a beginners level to try to lift them up to the higher levels.

Robbie Johnson
Robbie Johnson

David, (I bow to my sen-se') You are wise beyond your years great wise and powerful master jedi ninja! Robbie Johnson .-= Robbie Johnson´s last blog ..Gold shops in Europe out of stock due to panic buying =-.

Jordan Schultz
Jordan Schultz

David, I always love reading or watching you... Your insights and the tips you share always spark something inside of me to take more action or do something different. Thanks for what you do man! Jordan Schultz ~Social-Media Specialist~ .-= Jordan Schultz´s last blog ..How I Doubled My Blog Traffic In A Single Month In Less Than 60 Minutes A Week =-.

Nicki Talbot
Nicki Talbot

Hey Dave, Love your writing style..Absolutely honest..no B.S info. Thanks for the leadership! :)

Dave Steffensmeier
Dave Steffensmeier

Hi David, Awesome blog, I am looking forward to continue growth and success with your help. Have a great day! Dave Steffensmeier .-= Dave Steffensmeier´s last blog ..Facebook Pay Site Review With The Urban Cowgirl Review =-.

Catherine Allen
Catherine Allen

So true. It's also what I've seen with all the top earners I've met in different comapnies....true leadership involves heart and integrity, the ability and concern to help others with coaching mentorship and a system that works. Wooden and John Maxwell embody these strengths and write about them as the foundation of leadership. .-= Catherine Allen´s last blog ..The Task Of A True Leader =-.

Garrick Kruse
Garrick Kruse

Hey David, Right on! You have to really want it for other people before you will attain the success you are after. A tough lesson to learn, and, even tougher to find the right motivated people who will even help themselves to be successful! Thanks for the great post!

Rhandell Mitchell
Rhandell Mitchell

Good post David, I'm looking forward to achieving drink out of a coconut money... But until then, I'll be working on building my brand and sponsoring some reps! Loved the post... .-= Rhandell Mitchell´s last blog ..Michael Jordan Talks About The Importance Of Failure =-.

Mark Meir
Mark Meir

As far as plans go, this sounds like a pretty good one. Build wide first, and then build deep, a bit like a marriage lol. .-= Mark Meir´s last blog ..Content Marketing for Network Marketers – Marketing on a Shoestring =-.

Yo Le
Yo Le

Dave, Always enjoy your rantings. I'm not gonna lie, I do love getting auto-pilot sign ups... but the majority of them never stick anyway and team building is where the BIG money in Network Marketing is at. There's definitely a difference between being the top recruiter in a company and the top earner. Most of the top earners in a company only sponsor 40-50 people and become masters at building depth. Good stuff man. - Yo .-= Yo Le´s last blog ..The 2 To 5 Year Game Plan Is Officially Dead… =-.

Rachel Henke
Rachel Henke

Hi David Great post. I agree with you. Those never pick up the phone auto-pilot guys drive me nuts. Give us all a bad name. I believe Eric Worre has now surpassed the $100k pm mark and you're right he's the first to say he's not the big recruiter. He is a master of building team culture in depth though and he recruits amazing people like Randy Gage :) .-= Rachel Henke´s last blog ..Questions To Ask Yourself Before Buying MLM Blog Secrets – Or Any Other MLM Training Course =-.

Douglass Hankey
Douglass Hankey

I love your website, it has helped me so much. There is one in particular that I try to start my morning with every day.:) :) Guadalupe Koo

Joseph J Gomez
Joseph J Gomez

I can understand someone not wanting to make calls out to bother people into joining their opportunity, but when someone calls in??? and you're not picking up the phone? What would compel someone to join up with that kind of person? I'll gladly talk with anyone and tell them the God's honest truth about the good, the bad, and the ugly. If you're joining with the idea you'll be rich with no hard work on your part...we all know better, right? Great article, Dave!

Douglas Paul Alp
Douglas Paul Alp

Nice!! Love the Honesty! and Straight Forward Communication ...So tell me David How do you Really Feel!! LOL Peace Bro

Ola MB
Ola MB

The superman attitude is just not good enough in Network Marketing... .-= Ola MB´s last blog ..Why Are The Wealthy Like Robert Kiyosaki Endorsing Network Marketing =-.

Ryan Jelley
Ryan Jelley

Great post David. Really puts things into perspective.

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