The Power Of Words…
Words are powerful.
Whether spoken or in writ, there is not a more powerful way to influence the minds of men and women than words. Written or oral, you can take an idea that did not exist just moments before, and create a revolution that changes the face of the earth.
With the power of words, you can turn an enemy into a friend, and create an asset out of what was previously declared as weakness.
You can mend broken hearts, and create clarity and trust – you can make people say:
“I trust you“
The greatest ideas in the world, are nothing without your ability to communicate those ideas to the world.
Probably the greatest inventor of all time was Nikola Tesla – being the first inventor of all time to hold 300 patents, yet somehow, he is one of the most silent figures in history – barely anyone outside of fringe groups even remember his name. Yet without Tesla, we would not have AC power, the Tesla Coil is the foundation for all wireless communication, and the list continues almost forever…
…why don’t people remember him?
Because he, like many other brilliant minds with the ideas of sages – couldn’t communicate his message with the world in a way that you understood – so there lies a great man, in all his brilliance, almost forgotten…
…hidden in the whispers of time.
How are you at communicating your ideas? Does your message come across as ego-centric, hard to understand, or – for some reason – it just doesn’t produce the result that you want?
Many people judge communication by the less important measures – sentence structure, grammar, and other things that bear little reflection at the actual effectiveness of a message. There is only one way to judge communication, and that is…
…does it produce the results that you want?
A new marketer, not realizing that explaining a product is different than selling it – might spend a majority of his words extolling the virtues of a product. He might rally around the idea of the ingredients in a vitamin – or maybe the leadership of a company – not realizing:
I remember hearing a story that Randy Gage was telling about buying a new car – he walked in to a car lot, went up to a Mustang – and was almost ready to pull out his credit card, make a decision, and buy…
…in your mind, if you imagine – have you ever had a prospect about ready to make a decision – about ready to join, and then – unknowingly, you do something that causes the sale to not be made? This salesman walked up, and without introduction, went in to a long ‘sales fuss’ about the virtues of the car – the special kind of paint that it had, the horsepower, and how many years it took to design.
Just at the moment when he almost decided not to buy the car – Randy looked at the rambling, poor salesman, and said:
“Look, I’ve got 2 questions here”
“Ok” replied the salesman, expecting something technical. ”Shoot”
“If I buy this right now, will I look cool, and go fast?”
“Ummm… Yes” he responded – perplexed.
“Then here’s my credit card, can you get me started in an hour?“
Of course – I’m paraphrasing the story, and probably messed it up, but you get the idea. Randy – like a lot of entrepreneurs, can’t tell if a car has a refrigerating unit installed instead of an engine, and could give a crap.
He wants to look cool, and go fast.
What do your prospects want?
Do they want the best compensation plan? Do they want coded bonuses? Do they want up-front, residual income?
Not really, no.
That stuff is like the car paint to Randy Gage – only about 1 in 100 people in Network Marketing understand comp plans anyways, and they all argue about what’s better – depending on what they’re in. Amazingly – unilevels, binaries, coded bonus plans, matrix’s, the dreaded stair step breakaway – they’ve ALL produced huge teams somehow.
Your prospects want to look cool, and go fast – and then, they’ll make a decision to join…
What are the real reasons your prospects will join the team?
Because they want to make money, they have the desire – they dream of it, late at night – staying up, staring into the darkness, and imagining money flowing into their bank account.
Because they want to feel good, be confident, feel loved and appreciated, and have self esteem.
Because they long to sink their toes into the hot sand, looking out over the endless crystal blue ocean in Costa Rica – drinking out of a coconut…
And they want it, now – with no hard work, and YOU desire…
To have your prospects chase you down – corner you at an event, and literally FORCE you to take their credit card – and of course, to get there -
- you have to join first
P.S. Leave me your thoughts – and of course – you’re welcome to join, at any time you choose. You can even come buy my table at the Live the Dream event – and give me you’re credit card there, if you’d like.