The MLM Cash Injection Method
Article by davidmwood
David has written 391 awesome articles for us at David Wood's MLM Marketing Prosperity Blog
October 20, 2011 • 3 Comments
As a business owner, I know how tough it can be when things don’t go quite to plan. Meaning a lack of traffic, leads, customers and overall income. It sucks really, when you’re working your ass off and not seeing the results you deserve. Believe me, I’ve been there and remained there for a period of years. A period of years until I figured out the secrets, the very secrets I’m about to share with you.
Basically I stayed up into the early hours of the morning brainstorming new ideas I could use to inject cash into my business. At the time I was in a company called IlearningGlobal and I was doing ok. Recruiting some reps now and then, probably on a weekly basis. I was seeing a little duplication right down to levels 2 and 3 (LOL). The whole point is I was doing OK. Not great, not magnificent, I was doing ok and the reason was I had little cash flow.
I badly needed a cash injection to pay my bills, to try out new marketing strategies and even to call the leads I was generating overseas. Even though I was recruiting new reps on a weekly basis, I was only pocketing $50 upfront and a measly residual income of like $10 per rep. It wasn’t sustainable with all the bills I had going out, so I spent the next 6 months concocting these strategies I used to inject cash into any Network Marketing business. Above all, is the MLM cash injection method:
This is probably the easiest way to inject cash into your business starting today. This method involves running your own company promotion. I always remember making 10 times more money during the months my company was running promotions. Promotions like discounts, new packages, new products and perks. Or even an event where I had to sell tickets within x amount of days. Whenever my company ran a promotion, I would work my nuts off calling up every lead, contacting every family member and prospect I had.
You know what the result of company promotions were? Everyone in the damn company putting all their energy into recruiting while the promotion was going on. Since they only had a limited time they worked their asses off. So every now and then, you should run a limited time only promotion. You can offer a discount on the signup fee, a private coaching session, marketing tools or an entire training course. One thing I even did was allow people to guest post on my blog. You just have to market it as “for the next 10-50 people who join company X will get all of this good stuff”.
Or “until day X or month X I’ll be giving you private coaching, a discount and a special offer on X”. Once you’ve crafted an attractive special offer, you need to market it. I always do this through webinars. Host 1 webinar per day for an entire week if you like. Of course, if you have an email list you will find this very easy to do! You just put a few slides together about your special promotion and fill up a room with 1000 odd people. If you don’t have the huge email list, you can use Facebook.
Facebook is huge and can be easily used to fill webinars. You know people like Frank Kern and other millionaire marketers all use Facebook to fill their webinars? They do and they do it every time. In fact, it’s their top secret list building method. They promote their webinars through Facebook ads, fill them up and teach something cool on the webinar. Then towards the end they’ll pitch something and gain a bunch of lifetime customers.
You can do the exact same thing if you’re running low on subscribers. You’ll need to make a small investment of a few hundred tops, but it’s worth it. Just advertise the webinar as a Network Marketing training. You can teach a load of cool stuff and at the end reveal your limited time promotion. Lots of people will join PERIOD. Besides the PPC strategy, you can always post on walls, buy solo ads and even use blogging. It’s up to you; you just have to fill your webinar – get it in front of people.
As I said, if you have a substantial email list running timed promotions will be a whole lot easier. You use your list to fill the webinar and also send them SEVERAL emails throughout the promotion phase directing them to a presentation. Yeah – you need to record a quick video presentation or even send subscribers to a replay of the webinar you do. It all works, just make sure your presentation is good. Once you’ve mailed your list and done a webinar or two, repeat the process.
You can’t use any free marketing to drive people to your promotion. It’s an email and webinar thing. Once you’ve gone through your entire list, I’d advise you to buy a few solo ads. In all the testing I’ve done they’ve been the only effective strategy for driving people to my webinars and timed promotions. You’ll have to find other Networkers who’re willing to send their subscribers to your “free webinar training” or otherwise, do ad swaps. Those things where you exchange email lists for 1 email.
You send their email to your list and vice versa. It’s quite simple really, run a timed promotion and throw in a bunch of bonuses for people who join during the promotion. What these promotions do is shake everyone off the “MLM fence”…
It’s that gay fence that around 80% of your prospects are sitting on. The one’s who’ve seen your opportunity and know what you’re offering, but take forever to think about it. The fence is evil! People will sit on it until they justify why they shouldn’t join you. Trust me; people always come up with a reason not to join.
Even if your opportunity costs $10 and they have $50,000 sitting in their account. So running these promotions will shake everyone off the fence. They will either fall on the right side or the wrong side. The right side being in your downline… obviously. As when people see your opportunity and go away to think about it (which happens like 90% of the time) they’ll keep thinking for all of eternity. By putting them in front of a live webinar that says to them “look, this is the best offer you’re ever going to get. You either join now or never do”. That’s the science behind this strategy, all I can say now is go away and implement it.
P.S. Cool strategy ehh? Well tell me what you think in the comments below.
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