The Importance Of SEO For WordPress Blogs
If you’re using WordPress then you need to keep your blog as SEO air tight as possible! You want, need and absolutely must optimize your blog to the max. As newsflash people, this social thing isn’t going to last forever. Sure, social traffic keeps on increasing and all, but search engine traffic will always be the dominating source in my opinion. Everyone seems to keep focusing on sharing and getting referral traffic from sites like Facebook, Twitter, LinkedIn and StumbeUpon.
The truth is I KNOW social traffic very well and it serves me well… BUT – it doesn’t last for a very long time. Here’s the lifecycle of one of my blog posts:
Post Gets Published > Everyone Shares It On Facebook, Twitter and lots of bookmarking sites > Traffic pours in and lots of it > 1 week later the traffic slowly decreasing > 2 weeks later it’s almost nonexistent > 2 and a half weeks later I start getting a steady flow of 10 to a few dozen visitors a day from Google.
That’s pretty much the lifecycle of my blog posts and I’m sure many others. That’s why SEO is so important. Your content will only be shared, talked about and featured while it’s new. Most bloggers realize that and practically throw their posts away after a few weeks. The smart people who realize SEO is essential start a link building campaign for each post straight after it’s published. Usually the link building kicks in 2 weeks later and a steady flow of traffic starts.
Right now everyone seems to be teaching social this, social that – everything to do with frigging social media. It’s the latest trend next to local business marketing. Anyway my point is your posts should receive a surge of social traffic during their first 2 weeks of existence, after that SEO should take over. Your post should rank for a keyword and bring in a steady flow of traffic for years to come.
So what kind of SEO should you do?
Well first you need to setup the social side.
Unlike SEO, social media can be completely automated. SEO can sort of be completely\ automated, but you still need to do a bunch of submissions etc. For your social media, you should really have your new blog posts syndicated onto your Facebook Fan page, profile, groups and any other relevant pages you have.
You can automatically syndicate your posts onto your Facebook Network using NetworkedBlogs the Facebook App (just search it on Facebook). It’s important that you syndicate your posts all over Facebook. Then there’s Twitter, it’s a good idea to have at least 5 Twitter accounts for your blog. Using a tool like TweetAttacks you can automatically grow your Twitter followers on multiple accounts. Again you can use NetworkedBlogs or Twitterfeed to automatically syndicate your posts onto your Twitter accounts.
Then there’s another thing you can do to turbo charge your social SEO. You can use Hootsuite.com to automatically syndicate your new blog posts through Ping.fm onto 30+ social networks. Ping.fm allows you to connect and submit to 30+ social networks. So you can join Ping.fm, create accounts on the 30 social networks and then connect them. Once done use Hootsuite to auto syndicate your new blog posts onto Ping.fm automatically by using the RSS feature (look into it). Once you have that all setup your new posts will be going onto their own Facebook and Twitter network.
They’ll also be getting syndicated onto 30+ social networks. To top it off you can even syndicate the social network’s posts via Ping.fm. That’s it for social SEO.
Link Building SEO
Next all you have to do is build some real backlinks. The social syndication stuff gets you instant attention and rankings. However your rankings won’t last if that’s all you do. To ensure long term rankings you need to slowly build quality backlinks. I personally recommend people having an article or three written and spun for each blog post they publish. You can submit the spun articles through blog networks like Unique Article Wizard, Article Ranks and My Article Network.
Blog networks slowly drip your spun articles onto hundreds of high Page Rank blogs resulting in sturdy search engine rankings. You can also submit your articles to article directories manually or with the help of a tool like Article Marketing Robot (check my resources page). Doing all of the above will yield almost instant and long term rankings. However if you’re like me and want to do all you can to make the most of every blog post you publish…
You can build web2.0 backlinks. Web2.0′s are like Hubpages, Blogspot, WordPress.com, Typepad and Wetpaint. You can build free sites on them, paste a unique variation of your spun article on each one and link back to your blog post. Besides that you can build blog comment links, forum profiles, web2.0 profiles, you name it. At the end of the day all that matters is you have a steady link building campaign of high quality backlinks for each blog post you publish. That coupled with the social SEO stuff results in instant and long term search engine rankings for every post you publish!
P.S. If you’d like more cool SEO tips, tricks and secrets then opt-in to the email list using the form below. Or leave me your thoughts, comment and questions in the box below.