The Importance Of Building Website Quality
If you visit any mainstream marketing or SEO blog like Search Engine Journal or SEOmoz, you’ll read that all you need to rank highly in Google is lots of quality content and an attractive website.
The reality is traffic has to come from somewhere. The more attractive your site design, the more likely people will stick around to read your articles and return to your site later. The better your articles, the more likely they’ll join your list and ultimately buy your products as well as share your content with others (social networks).
So I want to talk about the importance of building website quality.
It’s true that you should invest your time and resources to build a badass website in both design and content quality. It’s also true that Google does not read your articles like a human and is incapable of determining good writing from bad. It might be true that Google is checking the grammar of your content, other than that they cannot determine high quality from bad.
How long this lasts for, is a very good question. At the rate technology is advancing; it won’t be long before Google starts ranking content based on how good it is; as well as how popular.
Right now it’s a 99% popularity based ranking algorithm. Which means your website ranks based on how many people are linking to your site, how many people are sharing it and how people are interacting with it.
What’s interesting though is how we’re seeing Google pay more and more attention to website quality, content quality and how people interact with your site (time spent on site/avg page views etc).
If you don’t believe they’re paying a lot of attention to those things; it’s a fair argument; but what’s 100% certain is they’re moving that way.
What all this means for you is that content is incredibly important. You can build a bunch of shitty sniper sites, buy a few powerful backlinks and be ranking within 3 days; every time like clockwork. But like all tricks they come and go.
You cannot rely on a bunch of crappy websites to pay for your mortgage, your kid’s college tuition or your vegabond lifestyle.
The future of SEO is high quality content, great design and excellent user experience. Google is looking at a few statistics very closely:
- avg. time spent on site
- avg. page views per visit
- bounce rate (% of visitors who leave your site without clicking on another page)
- Number of shares of your content.
The longer people spend on your site, the higher its quality. The more pages they visit, the more interesting and high quality your site. The less people who leave your site without clicking on a second page; the more high quality your site.
These factors can only be controlled by website quality in terms of design and content. You cannot hack these metrics very easily. The other huge factor that a quality site must have is social shares. Your content should be getting shared on social networks.
If your competitors content is getting shared and yours isn’t, who’s must be higher quality?
Google are using these metrics to determine the quality of your content and website, which will impact your rankings & ultimately your traffic.
Crappy websites with bad content are going to fall into the abyss in the coming months and years. It’s inevitable. You’ll always be able to churn and burn quick low quality sites, but they’re an obsolete business model.
Bad websites are going to take a huge hit, get ready.
Focus on creating high quality content, a sexy website design and excellent user experience. Google will primarily rank your site based on those factors in the near future. It’s all about the user experience; the content & design just control it.
P.S. Leave me your thoughts, comments and questions below. Also opt-in to the email list on the right for more SEO tips, tricks and secrets.