The Guru Model
Today I want to talk about something all ‘experts’ and aspiring coaches or ‘gurus’ should read.
A kind of plague on the Internet/Network Marketing industry.
The ‘guru model’, and why it’s a total cop-out.
Building a blog, and then blogging about blogging. Using social media to grow your offline business, and becoming a social media expert selling out workshops of 2000 people.
It’s something that’s exploded in the last couple of years, fuelled by social media and the growing demand to ‘become a guru’.
It usually starts by a ‘real’ entrepreneur creating a success of some kind. A million dollar product launch, building a 7 figure offline business through social media; just having one real business success.
Immediately after selling ‘how to’ guides on how to build successful businesses. For people in the online marketing space, it’s become like a career path.
“I just need to launch this one product on Warrior Forum that sells 3000 copies, THEN I can charge $1000/hour to consult people on how to run launches”
“I just need to make $100/day with SEO so I can build a 7 figure SEO education company”
This kind of thinking is killing the online marketing/business space.
The result is always the same. Thousands of entrepreneurs giving advice and coaching others on how they created their success.
A lot of these people start selling high ticket coaching programs, that teach how to sell high ticket coaching programs. This all causes an army of ‘gurus’ developing other gurus.
Normally a marketer or entrepreneur will build a business, sell it and move on to their next big idea. What’s happening now is their next big thing is teaching others ‘how to create success in XYZ business’.
If your plan is to make $50-$100,000/month giving workshops and coaching people over the phone for a few hours a day, the ‘guru model’ is perfect.
But ultimately, it’s driven by fear.
Fear of failure. After you launch a 7 figure product, it’s a hell of a lot easier to start coaching people/selling courses about launching products than it is to replicate the success launching a new 7 figure product.
The guru model is driven by two things. One, people wanting to make more money quickly and two; people afraid of failing to create another success.
Afraid of it failing. The reality is becoming the ‘guru’ who teaches others how to create success is boring, safe and simple. You can predictably make a lot of money every month, by leveraging your first/past successes.
Just look at the online marketing niche. All the ‘gurus’ who people look up to are just the guys who settled for a reliable, safe income. Launching how to products and running high ticket coaching programs. Their work sucks.
When you create your first success, you immediately achieve a level of credibility. Avoiding starting a new business can be easily seen as a fear of losing credibility or ‘expert’ status.
For some people, the ‘guru model’ makes sense. But for real entrepreneurs, big thinkers; it makes no sense at all.
I want to challenge ‘gurus’ out there to go out and create their next success. Imagine if Richard Branson stopped what he was doing and started giving talks about ‘how to create successful record labels’ back in the 80s.
People wouldn’t be able to purchase a ticket to space or travel cheaply across the Atlantic. Becoming a ‘guru’ in whatever field is settling for less, comfort.
Potentially missing out on something bigger, better and crazier than the first success; all for a comfortable ‘safe’ income.
Becoming a ‘business coach’ or ‘social media expert’ is no different than those who remain in a high paying 9-5 job instead of going after their dreams or starting a business.
Instead of staying within your ‘medium’ or sub-niche, teaching others how to create success, leverage your success to jump into unknown territory. To expand your vision and dream.
Don’t surrender to the ‘guru model’, focus on something bigger and better. Something that seems ridiculous.
P.S. Leave me your thoughts and comments below.
P.P.S. Here are some things I recommend you follow: My Empower Network Blog – this is messages to my personal team.
The Corporate Blog at Empower Network – by far the most badass videos you’ve ever seen, come out every night.