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The Guru Model

marketing guruToday I want to talk about something all ‘experts’ and aspiring coaches or ‘gurus’ should read.

A kind of plague on the Internet/Network Marketing industry.

The ‘guru model’, and why it’s a total cop-out.

Building a blog, and then blogging about blogging. Using social media to grow your offline business, and becoming a social media expert selling out workshops of 2000 people.

It’s something that’s exploded in the last couple of years, fuelled by social media and the growing demand to ‘become a guru’.

It usually starts by a ‘real’ entrepreneur creating a success of some kind. A million dollar product launch, building a 7 figure offline business through social media; just having one real business success.

Immediately after selling ‘how to’ guides on how to build successful businesses. For people in the online marketing space, it’s become like a career path.

“I just need to launch this one product on Warrior Forum that sells 3000 copies, THEN I can charge $1000/hour to consult people on how to run launches”


“I just need to make $100/day with SEO so I can build a 7 figure SEO education company”

This kind of thinking is killing the online marketing/business space.

The result is always the same. Thousands of entrepreneurs giving advice and coaching others on how they created their success.

A lot of these people start selling high ticket coaching programs, that teach how to sell high ticket coaching programs. This all causes an army of ‘gurus’ developing other gurus.

Normally a marketer or entrepreneur will build a business, sell it and move on to their next big idea. What’s happening now is their next big thing is teaching others ‘how to create success in XYZ business’.

If your plan is to make $50-$100,000/month giving workshops and coaching people over the phone for a few hours a day, the ‘guru model’ is perfect.

But ultimately, it’s driven by fear.

Fear of failure. After you launch a 7 figure product, it’s a hell of a lot easier to start coaching people/selling courses about launching products than it is to replicate the success launching a new 7 figure product.

The guru model is driven by two things. One, people wanting to make more money quickly and two; people afraid of failing to create another success.

Afraid of it failing. The reality is becoming the ‘guru’ who teaches others how to create success is boring, safe and simple. You can predictably make a lot of money every month, by leveraging your first/past successes.

Just look at the online marketing niche. All the ‘gurus’ who people look up to are just the guys who settled for a reliable, safe income. Launching how to products and running high ticket coaching programs. Their work sucks.

When you create your first success, you immediately achieve a level of credibility. Avoiding starting a new business can be easily seen as a fear of losing credibility or ‘expert’ status.

For some people, the ‘guru model’ makes sense. But for real entrepreneurs, big thinkers; it makes no sense at all.

I want to challenge ‘gurus’ out there to go out and create their next success. Imagine if Richard Branson stopped what he was doing and started giving talks about ‘how to create successful record labels’ back in the 80s.

People wouldn’t be able to purchase a ticket to space or travel cheaply across the Atlantic. Becoming a ‘guru’ in whatever field is settling for less, comfort.

Potentially missing out on something bigger, better and crazier than the first success; all for a comfortable ‘safe’ income.

Becoming a ‘business coach’ or ‘social media expert’ is no different than those who remain in a high paying 9-5 job instead of going after their dreams or starting a business.

Instead of staying within your ‘medium’ or sub-niche, teaching others how to create success, leverage your success to jump into unknown territory. To expand your vision and dream.

Don’t surrender to the ‘guru model’, focus on something bigger and better. Something that seems ridiculous.
Love ya,

David Wood

P.S. Leave me your thoughts and comments below.

P.P.S. Here are some things I recommend you follow: My Empower Network Blog – this is messages to my personal team.

The Corporate Blog at Empower Network – by far the most badass videos you’ve ever seen, come out every night.

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Couldn't agree more David....Truth is that the 'Guru Model' can hold down a brand new, aspiring entrepreneur by feeding them a bunch of crap that they don't really need and simultaneously distracting them from the actual practical knowledge that they DO need to acquire in order to attain 'Guru Status'.....True entrepreneurs like Steve Jobs and the aforementioned Richard Branson (and David Wood) are always forward thinking in order to innovate and create new opportunities of real growth for themselves and the people in their space.....The guru's that you speak of are actually the anti-entrepreneurs in my opinion and do much more harm than good for the overall marketplace....Just my opinion.

Great blog bro!!! 

Preciate the insight ;) 



Take all the help you can get, every weapon God has issued, so that when it’s all over but the shouting you’ll still be on your feet. Prayer is essential in this ongoing warfare. Pray hard and long. Pray for your brothers and sisters, nations and communities... kings and leaders....


Revelation 22:12 says:

“…I come quickly; and my reward is with me, to give every man according to his work shall be.”

Reward means “dues paid for work.” God will bestow rewards upon our good deeds and endeavors.

You can achieve the reward of wealth with proper planning, good organization, diligent work and enthusiasm.

In closing, I want to share two powerful scriptures with you.

Ephesians 3:20 in the Amplified Bible.

“Now to Him Who, by (in consequence of) the [action of His] power that is at work within us, is able to [carry out His purpose and] do superabundantly, far over and above all that we [dare] ask or think [infinitely beyond our highest prayers, desires, thoughts, hopes, or dreams].


Lasting, life-changing wealth will only come through effective, ingenious, God-inspired work. The word work means “anything accomplished by hand, art, industry or mind.

quico saunders
quico saunders

I have to say, I find it HIGHLY ironic that you are talking about the "guru" business model.  You know that you are the epitome of that model, don't you? As we all know, the Empower Network doesn't really SELL anything other than methods to spam the hell out of the internet to get clicks, by any means necessary.  I have to say, to hear you talk like the "guru" business model is so NOT what you do is actually laughable.  Look at the commentary for all of your blog posts!  If you don't picture yourself in the guru position to these sheep, then you are either blind or totally diluted. Talk about a cultish atmosphere!  But you can't be a WUSSY, you've gotta go ALL IN! Humility would serve you well, David.  You have a MAJOR responsibility to the people that think that they can get rich quickly and easily by spending $5000 to go ALL IN and purchase all of the Empower Network crap.  You have a responsibility to be honest, and since you are raking in SERIOUS income from other people's hard work, I don't think that it would harm you to be real about how these followers view you.


I can't lie, I see a lot of this on the daily but I never considered the real implications of it all. Great post!

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