The Google Panda Update And How To Recover
Days ago, Google rolled out a new version of its latest algorithm update, the panda. The Google Panda update was actually named after one of Google’s engineers. Anyway, it was just announced that Google rolled out a “minor” update labled panda 2.5.2.
Matt’s other tweet said:
Weather report: expect some Panda-related flux in the next few weeks, but will have less impact than previous updates (~2%).
Judging from what others have been saying, this update isn’t “minor” at all. Hundreds upon hundreds of bloggers, marketers, business owners and large companies have been screaming. There have already been thousands of complaints about Google Panda coming from webmasters who’ve been “unfairly” hit. The thing that amazes me is sites that have followed Google’s rules since the very beginning are getting randomly hit.
I was reading about a company’s site that got on average 20,000,000 monthly visitors before the panda update. After, it’s gone right down to 4 million… Jobs are being lost and companies going under. It’s quite ridiculous when they’ve done nothing wrong and have complete white hat link profiles. Anyway, checkout these shocking complaints:
My pandalized site got hit even worse with the minor update since the changes I made after the last one have not had time to fully filter through google results yet.
I noticed that my competitor had a slight recovery last night, I did not know it was because of this minor update then though.
Same here. was hit on sept27th, recovered fully on october 4th, had a spike of traffic on october 13th and was hit around 11m uk time on the 14th. 80% drop. Thanks google.
This is ridiculous.
There are literally thousands of complaints I could show you, but here are just a couple more:
My 3-year-old site is about sharing the adventure of the renovation of my little house, with emphasis on energy efficiency and downsizing. Traffic has been growing steadily, thanks to all the original content, lots and lots of original photos, how-to’s, interesting stories of the successes and failures. This is an ongoing project; as recently as last Thursday, I uploaded a page with some “Before and After” photos and descriptions.
I have followed all the rules over the years, yet on the morning of October 14 I woke up to an unexplainable 60% drop in traffic. I’ve heard that Google has been adjusting its algorithm or something. I don’t understand how that works but I know that I have not done anything to deserve this huge loss (which of course is translated into a corresponding loss of income from my site).
I would like to hear FROM GOOGLE why my site was singled out for this disaster and what I can do to regain my traffic and my confidence in Google.
Oct. 14, 2011 – mid day, notice huge drop in traffic, a visitor here and there from google maybe every 2 or 3 minutes. Site is over 8 years old, no major changes have been done. Survived many Panda updates/tweeks prior to today, not sure what happened or how to go about fixing it. Any suggestions are welcome.
My site is about 13 months old. I have had increasing traffic until Oct. 14, when my traffic declined 67% overnight. I have put in hundreds of hours creating original, very informative, content to help my readers and I add about 4 pages per month. Is there something I have done to get this amount of loss in traffic?
To me, it sounds like more than a minor update. Even people I know and a couple of sites I own, they’ve all been damaged by the latest Google panda update. Originally the panda update was supposed to get rid of scraper sites full or duplicate content and improve the quality of search results.
From where I’m standing it doesn’t look like Google’s done a good job. Scraper sites are outranking the sites they stole content from, several of my site’s traffic has plummeted and Google seems to be penalizing little sites for stupid reasons. If you have been hit or would like to reinforce your site to make sure you’re not a target of any future algorithm updates, here are some tips:
- Get rid of duplicate content – If you have lots of duplicate content on your site – get rid of it all!
- Get rid of duplicate content off page – Other sites stealing your content can greatly damage your overall site’s rankings. You should run your site’s pages and posts through copyscape to see who else is using your content. Contact the sites stealing your content and have them remove it at once.
- Improve internal linking structure.
- Take down/add to any thin pages on your site. Thin pages can have a negative impact on your entire site’s rankings.
- Decrease Bounce Rate.
- Decrease Load Time.
- Work on: Increasing Avg. time spent on site and Avg. page views per visitor.
- Fix crawl errors – Use Google Webmaster Tools.
- Increase user engagement – Encourage visitors to leave comments, bookmark, visit other pages and return to your site.
- Get social – Setup a fan page, dedicated Twitter account and more. (Make sure you syndicate your site’s content/blog posts on them as soon as published)
- Post regular content – Lots of content is vital right now, panda wants active sites pumping out fresh content.
- Use social media icons – Facebook, Twitter and Google Plus One buttons.
Besides that, you need to focus on getting high quality backlinks from trusted sources. Link building isn’t dead, despite what some “Panda experts” are saying. Link building is becoming less and less “king” though. SEO’s are beginning to call themselves Website Strategists because on-site factors are becoming increasingly more important. It makes sense really.
If Google can use on-site factors to figure out what content is best and most popular, why wouldn’t they? It beats relying on the same old link building factor that gets so easily abused. Saying that, links will always be the dominant factor (probably)… Google will just get a lot better at identifying artificial links.
P.S. Give me your thoughts, comments and questions in the box below.