The First Step to Building an Online Empire
The first thing you need to do when you get started online is give me a bunch of money HA! HA! Just kidding! No. The first step to building a business online is figuring out your brand. How are you going to stand out from the crowd? How do you want to be recognized on the internet? Do you want to just use your name or do you have something else in mind? When you’re thinking of a brand you should start with what you’d like to call your website because eventually you will need one. A lot of people simply use their first and last name for their brand. For example if I was to use my name as my brand my domain name (or website) might look something like workwitherickalberer.com, but I didn’t use my name. I wanted to stand out a little more so my website address is actually parttimeprosperity.com.
When I came up with my brand I simply sat down with a piece of paper and started brainstorming. After I came up with a few good ideas that were a good fit for me, I went to Go Daddy.com and started plugging in my ideas to see if any of them were available. Go Daddy is a good place to search for your brand. If you’re not having any luck finding a brand that works for you, Go Daddy has different variations of your search off to the side that you can choose from. When I found a brand I liked, I bought it on the spot so I didn’t have to worry about someone else getting to it first. A domain name is so cheap, even a homeless person could buy one. I mean seriously, if you can’t spend $11 bucks a year to lock up a brand name, you should reconsider using the internet to grow your business.
You don’t have to buy a domain name and start building a website or a blog right away, but you should at least make sure your brand isn’t already being used by someone else. When you’re looking for a possible website address it’s always a good idea to make sure the .com is available. You can use other “dots” like .biz or .net or .info and so on, but people are more likely to visit a dot com website over most of the other options.
When you are thinking of possible domain names, you should try to get something that is appealing to your target market. Network marketers like to use domain names that appeal to other networkers and for good reason. I don’t think it’s a major issue but some of the trainings I’ve gone through recommend that you don’t use “mlm” or “network marketing” in your domain name. A lot of successful marketers do have mlm or network marketing in their brand name, so if you do come up with something that uses those words, I wouldn’t worry too much about it. The one thing you definitely want to avoid is using a company replicated website. Replicated websites can be useful but it’s very difficult to get a replicated website to rank high in the search engines and they do not stand out. Ultimately you want to have your own self hosted website that you have full control over, but in the beginning you can use free accounts like blogger.com or wordpress.com.
Thinking of a brand name is the first of many steps to building an online presence. I had a lot of fun with this step and you should too. The best piece of advice I can give you if you are at this stage is to brainstorm. Write down 50 crazy site names that embody who you are, what you’re about, and the type of people you want to attract. Most people come up with a brand name by the time they get to 20, but if you write down 50 you may think of something that you really like. Don’t worry about if your brand sounds silly or if it’s too long because all you’re really doing is getting the creative juices flowing. When you’re done writing down 50 possibilities for your brand you’ll definitely have something unique that you can build on.
Once you’ve narrowed down the brand name you’d like to use for your website you really should buy it. Like I said before domain names are cheap and paying $11.00 a year to secure your personal brand is definitely a good investment. You don’t want to go to all that work and then end up not getting the name you want. Coming up with a brand is the first step in building your online empire so start there then build off of that.
Eric & Lauren Kalberer
P.S. Starting out on the internet can be confusing. If you’re interested in joining a team with simple step by step instructions on how to market online CLICK HERE to get started. (you’ll have to approve the app to see the video)