The Authority Site SEO Blueprint
I’ve been talking a lot about SEO lately.
Google Authorship this, social signals that, links here and good content there.
All for a very good reason. Before I get into that. Let me say something that we’ve all been thinking.
Is SEO Dead? Did the pandas, penguins and other wild animals beat the SEO ‘gurus’?
To be brutally honest, they did to some degree. The good news is, that out of all the SEO bullshit Google has been throwing at us during the past year, something good has emerged.
A new age of SEO. A better set of rules, a fairer set of rules and a more fundamental version of SEO. Call it what you will, I call it authority SEO. What is authority SEO?
Authority SEO is really search engine marketing. Fundamentally it’s marketing your own website, promoting its content and using untapped strategies to drive hordes of visitors directly to your content without having to use a single automated link building tool.
Black Hat SEO is finished with! It’s through!
Once again to be very honest with you; I am glad. It means no more crappy websites ranking for terms they have no business ranking for. I just as much as the next person want truly relevant and authoritative results when I search a term in Google. If I’m looking for medical advice, I want to see results by real professionals; not geeky marketers who know how to build juicy backlinks.
Authority SEO is all about building an authority website. A digital property that has true value. How do you know when your ‘digital property’ has true value? Average time spent on site!
If visitors aren’t spending at least 4 minutes on your website, it’s not good enough. You want to build sites that are true resources. If you’re going to build a dog training site, it better cover everything to do with dog training. You want to build a one stop resource for people in the niche.
You also want to build a credible, reputable avatar/personality or presence in the niche. You want to be well known and trusted by Google, that’s the bottom line. Once you achieve that, that authoritative domain status; ranking for keywords becomes stupidly easy. When you get that status; Google will instantly rank you for competitive terms.
It’s the only way to rank insanely quickly for competitive keywords. Think about sites like Amazon, Yahoo, even blogs like Askmen, whenever they publish something. Even if it’s barely related to the subjects the site covers; they will instantly rank for competitive terms.
The Authority Site SEO Blueprint
Step One: Good Niche Selection And Keyword Research
If you’re targeting a small niche, stop now. You always want to target a fairly broad niche when building a site.
If you know exactly what you’re building and just want to know how to rank; skip this step.
By targeting a small niche, you set yourself up for failure right from the start.
Why? Simply because there is a limit to how many topics you can cover. This means eventually you will have written about everything and the site will have no room for growth.
At the same time, you don’t want to aim to take over a giant niche like weight loss or exercise. Target a broad niche, leave room for growth. Niche research flows into keyword research. For authority sites, you should first hand select a handful of monster keywords in your niche.
3-6 is a good number. These are the keywords that you’d like to rank for long term. There are only two brackets of keywords I look for; short term and long term. The short term are the monster keywords that you will eventually rank for with this strategy.
Short term keywords should range from ridiculously easy keywords to fairly competitive keywords. With authority site SEO, you should always start by ranking for the easy keywords. Slowly moving your way up the keyword ladder towards the more competitive terms. What happens as you do this is you build ranking momentum.
You rank for one term, and it gives you this sort of leverage and “qualification” to rank for the next slightly more difficult term. How many short term keywords you choose is up to you. But I’d aim for 100.
So by the time you’ve published 100 articles, you should be ranking for all of the 100 keywords and the site should start naturally ranking for the monster keywords. Depending on how much optimization you do and the competitiveness of the niche; these figures will greatly vary.