The Art Of Selling An Info Product (Phase Four)
Phase 4 Marketing
There are dozens of ways you can market your product, but I’m only going to explain a few:
- Facebook PPC
- Solo Ads
Pay per click marketing is probably the most well known traffic source on the planet. It allows you to get targeted visitors to your website and see results practically instantly.
Nothing is faster than pay per click marketing. It’s not always cheap, but when you find the right ad group it’s extremely effective. Google Adwords can be just as effective, but Facebook PPC is generally cheaper and more targeted.
As with all pay per click marketing; you pay for every click you receive. The danger with PPC is that the spending can get out of control quickly. To begin with you can set a small budget of $10-$50/day to test out some ad campaigns.
Once you find a campaign that is producing a positive ROI; you can simply increase the budget.
Some example funnels using Facebook Ads:
FB Ad > Webinar Signup > Auto Responder Series > Webinar > Follow up > Replay if they did not buy or attend
FB Ad > Webinar Signup > Follow up (letting them know about the webinar) > Webinar > Follow up > Replay if they did not buy or attend > Follow-up emails sending them to sales page.
FB Ad > Straight to the Sales Page
FB Ad > Squeeze page > Sales Page
You can setup your Facebook funnel however you like, it’s a good idea to setup several different funnels for split-testing. Creating a webinar to sell your product will drastically boost your conversions, so building some kind of webinar funnel is recommended.
As far as the actual setting up of Facebook Ads you should setup multiple ads targeting different demographics such as age, gender, etc.
Then setup different ads with different headlines, pictures and ad copy. Start with 100 ads. With PPC, it’s all about finding what works and what doesn’t as well as finding the right group of people to market to. It would be a good idea to pick up a course on Facebook PPC before doing this.
You can easily spend $5000+ before seeing any return on investment. However once you’ve done all the testing, it’s literally like free money – for as long as the ads keep converting positively.
Solo ads is a completely different marketing strategy that involves paying other list owners to mail their subscribers about your product. Except that you’re not allowed to mail directly about a product, only a free offer.
Again you need to create a few solo ad funnels for testing.
Solo Ad > Squeeze Page Offering Free PDF > Redirect To Sales Page Special Offer
Solo Ad > Squeeze Page Offering Free PDF > Redirect To Free Video Training > Pitch Product At End Of Video
Solo Ad > Squeeze Page Offering Free PDF > Redirect To Webinar Signup > Product Sales Page
There are so many variables in every marketing strategy that every campaign has to be started from scratch and split-tested until proven successful or unsuccessful.
When you’ve setup a solo ad funnel (I recommend a simple Squeeze page free PDF/video > Webinar Signup + Email Follow-ups), it’s time to buy some solos. Normally you pay a fixed price for a certain number of clicks. With solos you know the exact number of clicks you are getting for what price.
As far as list quality goes, you only ever know a list is a group of subscribers interested in a particular topic i.e. Internet Marketing. There are solo ad sellers in every niche on the Internet.
The number of marketers who don’t know how to monetize their lists is forever growing; which means more and more solo ad opportunities. I recommend that you read my post ‘How To Construct The Perfect Solo Ad Funnel‘ before starting with this strategy.
Lastly is SEO. SEO is a long term marketing strategy and the only ‘free’ strategy I use. By free I mean once you are ranked on Google, you pay nothing for the traffic that flows in.
Getting to the top of Google is a completely different story than what most people tell you (it’s not actually a ‘FREE’ marketing strategy). If you want to do it quickly it’s going to cost you just as much as any other strategy.
The difference is you can build up a website’s ‘authority’ so it will rank for a long time without the constant need for new backlinks and money spent to hold it there. SEO is why you built your branded website in the first phase.
In order to do SEO, you need a website. You also can’t rank a single page for dozens or hundreds of keywords very easily. You need to instead publish individual pages targeting a few keywords each.
This is where your branded site’s blog comes in. I’m not going to really get into SEO, as the subject alone could take up the size of this post. Basically, you should publish 2-3 blog posts each week on your branded blog while building links to them.
Each blog post targeting a different keyword in your niche that your target audience is searching.
After a year of doing so, investing as little as $100/week into SEO; you’ll have built up a niche dominating blog that pulls in thousands of visitors a day effortlessly, whether you continue doing SEO or not. Read the SEO Category to figure out a better strategy for ranking your site’s blog posts.
Once you’ve got a high converting webinar that takes normal visitors and converts them into buyers, automate that thing! Automated webinars are the best way to convert visitors or subscribers into buyers. They are also very easy to setup as explained earlier.
Your branded site should focus on getting visitors to join your list or signup for a free webinar. Make sure your webinar is content rich and promote it via your branded site. With a solid content marketing/SEO strategy, you’ll be filling up webinars with hundreds of people multiple times weekly.
Ultimately it doesn’t matter what marketing strategies you use. Every marketing strategy works, some better than others. For building an info product business; SEO, Solo Ads and Facebook PPC all work very well together.
That’s it; the exact strategy you can use to catapult your info product business to the next level. To launch a high converting product funnel and build traffic campaigns that pull in conversions 24 hours a day.
- Optimized Press ( Landing Pages, Membership site and more)
- Wishlist Member (Membership site)
- Evergreen Business System (Webinar System)
- Aweber (Auto Responder)
- Nanacast or 1shoppingcart (Payments)
- Contest Burner (Pages to go Viral)
P.S. Leave me your thoughts, comments and questions below. Also opt-in to the email list on the right for more online marketing tips, tricks and secrets.