The Art Of Getting People To Happily Buy Stuff (Part One)
Today I want to talk about creating one specific outcome.
The single most important outcome in marketing, that I see so many people struggle to create in their business.
Getting people to happily buy.
Now I want you to pay attention, because by the time you finish this post you’re going to understand the principles and strategies for getting people to buy happily, no matter what you’re selling.
When you look around, it doesn’t take long to see that people (especially in the Network Marketing industry) aren’t really ‘good’ at selling. The reality is, anyone can make people happily pull out their credit cards and decide to buy, if they choose to.
However that doesn’t mean everyone can be good at selling. The reality is most people suck at selling stuff.
They struggle with it, their minds just aren’t wired that way. They’re not natural story tellers or ‘influencers’.
So these (most) people get online and they start trying to sell something. Their biz opp, an affiliate product or worse; they create their own product to sell.
The result is they struggle for a long time, wondering why people aren’t happily buying their stuff. Now I didn’t create this post to tell you that you shouldn’t sell stuff, because this is the Internet.
It works a little bit differently, you don’t have to spontaneously pitch every visitor on the spot. You can craft a powerful sales funnel and follow up sequence to do the selling for you, slowly improving it over time until it becomes effective.
Over the rest of this two part post, I’m going to lay out a fundamental framework for getting people to happily buy online.
If you’ve been around me for long, you’ll know that I like to leave out the minor details. So it’s up to you to decide how to implement this into your own business.
I’m going to explain one of the most fundamental concepts in building a business and selling stuff online.
“Moving your audience towards their desired outcome.”
Checkout this Diagram.
I think it was Frank Kern who first used this analogy, and it’s one of the most important concepts to understand and use for getting people to happily buy.
In this post I’m going to explain two core concepts for getting people to happily buy anything you want.
This is the first.
All of your marketing should be designed to move your audience towards their desired outcome.
Your audience (your niche), everyone in it has a desired outcome. Hopefully you can agree on a general or ‘shared’ desired outcome.
In the make money online space, there is one clear outcome: making more money.
Everyone involved in this space has one specific desired outcome, to make more money, maybe quit their job and move to the tropics.
So there are two components of the diagram. First is the desired outcome, and the second are the obstacles.
There are going to be at least 3 different obstacles your audience have to overcome or go through in order to reach their desired outcome.
Your job is to help them overcome each obstacle, one step at a time.
In the online marketing space, these obstacles could be broken down into:
- Having Something To Sell
- A Website & Funnel To Do The Selling
- Traffic To Send Into The Funnel
You could make it a little more complex, but fundamentally those are the three things you need to make money online. Something to sell, a way of selling it (through a website & funnel) and targeted traffic to send into it.
The idea of this strategy is to give away content (for free) that helps your audience overcome the obstacles while selling them an easy solution.
There are 3 kind of ‘ways’ to sell stuff, which I’ll explain in a couple of minutes.
Once you have the obstacles down, and know the ‘obstacles’ your audience has to overcome to achieve their desired result, all that’s left is creating the content and sales material positioning your offer/s as the best possible solutions.
So you have your audience, their starting point, several obstacles and the desired result.
Most marketers just try and sell them the solution directly. They link directly to a sales video that says ‘this is the solution to all of your problems’, and even if it is, it doesn’t matter.
People generally don’t buy right away when they’ve already seen dozens of other things they think are exactly like your thing. Getting people to happily buy is as simple as switching to a value based marketing strategy.
Creating content to give your audience (for free), that moves them one step closer towards their desired outcome. Somewhere in the process, you position your offer as the obvious solution and your audience will just buy it – happily without thinking about it.
Click here to continue to part two (tomorrow).
P.S. Leave me your thoughts and comments below.
P.P.S. Here are some things I recommend you follow:
My Empower Network Blog – this is messages to my personal team.
The Corporate Blog at Empower Network – by far the most badass videos you’ve ever seen, come out every night at 8pm EST.