The Anatomy Of An Effective Email
Email marketing is a huge subject and can be used for various things. Above all is driving traffic and making money. But how do you write an effective email? Well…
You need a killer subject line and email body. I guess it depends on how you define effective. For the sake of this post, we’re going to call an effective email one that gets a high open and click through rate. Basically there are 2 core elements you need to “master” in order to write effective emails. Let’s start with the subject line:
The Subject Line
The subject line is what makes people open your emails. In my opinion, it’s the most important component of an effective email. It’s what makes people take a second look. You have to remember; most people ignore emails, delete or just open and delete them.
Few people open and click the links in all of their emails. Most people will only open and click the links in a select few emails. The emails that attract their attention via the subject line. So obviously you need to spend some time crafting an amazing subject line.
You really have 2 options for subject lines. Super weird, random and awesome lines or direct subject lines. The super weird, random and awesome subject lines are completely random and somewhat misleading, but they get extremely high open rates. Subject lines like:
- Crazy Lunatic Escapes Asylum And Makes Millions Online
- Random Homeless Guy Strikes It Rich On The Internet
- Frank Kern V.S. Chuck Norris
- Terrorist Threatens To Destroy The Internet
The super weird random headlines attract a load of attention. You’ll always get high open rates when you use lines like that. BUT – where’s the relevance? That’s for you to find. Here’s something very important: A good subject line gives a hint about what the email is about.
It should basically give a brief summary/explanation of the email, that way people know what they’re in for when they open the email. By defeating the element of surprise, you’ll get a pretty high click through rate. I know you may have thought the opposite, but it’s a fact that most people don’t like weird surprises.
Saying that, if you can craft a really weird, random and funny subject line that’s relevant to your email then do it. Otherwise use the safe option, be direct, and describe what your email is about – in a cool and interesting way.
A few tips for writing subject lines:
- Be Current
- Use Symbols
- Be Upront/Use Secrecy
The body is the actual copy of an email. It’s what your subscribers see when they click the subject line and what will make them click through to link. Before I reveal my exact body formula, here are some guidelines:
- First Sentence – Make the first sentence intriguing, people can see it without opening your email.
- Size & Width – You don’t want to write long emails, not long in width anyway. Keep it short.
- Link Placement – Use at least 3 links in your email, 4 works well.
Basically, your email body should build curiosity so your subscribers want to click through to the site/page you’re promoting. Also – always have a strong call to action in your email body linking to whatever you’re promoting. It’s all about pre-selling. Pre-selling is the art of building up people’s desire to buy something before they know what it is. Ninja stuff – really.
Just like with subject lines, you have 2 options for your email body. You can use secrecy to build curiosity around your links. This forces people to click your links – thanks human nature (LOL). The next option is to be direct and tell people exactly what’s they’re going to see when they click the links. You can tell your subscribers what they’re going to get and directly say “click the link to get XX”.
The P.S. Line
The P.S. line is arguably the second most important element of an effective email. It’s the last element of your email and is responsible for a high percentage of click throughs. You know…
P.S. Click here to get XXX
Always write a P.S. line with a link to whatever you’re promoting. Little people know this but – a lot of people will open your emails and scroll right down to the P.S. line. So you absolutely must have a P.S. line with a strong call to action.
P.S. Like my stuff? Put your name and email in the form on the right for more cool email marketing tips, tricks and secrets. Also feel free to leave me your thoughts, comments and questions below.