The 2013 Guide To Link Building
Ok, Ok… So I lied about all the other stuff. What can I say… All of that social crap is BS.
It’s all about the backlinks. LOL…
No seriously, the social stuff works ‘ok’ and is going to be super important in the future.
Right now, however; It’s All about the backlinks, still. Depending on who you listen to and what blogs you visit; you may be surprised by what I’m about to tell you.
…You WILL FAIL at SEO if you play by the rules.
I know SEOmoz and the other authority SEO figure heads tell you to write wonderful content and sprinkle some fairy dust and everything will be ok.
But the reality is you have to take link building into your own hands and manufacture your own link profile. White hat sites that just publish articles and hold out link bait still get penalized like black hat sites.
If you try to rank for competitive keywords wearing a white hat, you can do that but it’s going to take you a long time and a ton of cash. So ranking is all about the backlinks and you DO have to build them yourself. Now there are two types of backlinks.
CONVENTIONAL BACKLINKS & HIGH PR BACKLINKS
High PR backlinks will account for about 70% or more of your rankings. Conventional backlinks will account for about 30% of your backlinks. Google have a PR (Page Rank) system and they’ve had it for a very long time.
Since its inception it really hasn’t changed all that much. While everyone else has been running around like headless chickens from link source to link source after Google has (weakened) each one (web2.0s/article directories); me and the other ‘cool kids’ have been dominating with high PR links.
It’s very simple. Google assigns a Page Rank score out of 10 to every domain and page on the Internet. The higher the PR the better. Page Rank flows through all links.
So if you have a link on a PR5 page, your page might become PR3 because of the ‘link juice’ that flows through the link from the PR5 page. Most link juice remains on the page, while some flows through out-going links.
You have to get links from actual pages with Page Rank. If a domain like Blogger.com is PR8 and you create a backlink from a blogger blog like Blogger.com/my-awesome-blog/ – you won’t have a PR8 backlink.
You’ll have a PR0 backlink. All pages start with no Page Rank. A link from a high PR domain does not mean it’s a high PR backlink, it has to be from the actual page with PR.
Even though a page might not have high PR, since PR flows through all links, the PR from the homepage might flow through to your new PR0 page and eventually turn it into a PR1 or 2 or 3.
Which is why you should always get backlinks from high PR domains and pages when you can. Getting backlinks from high PR pages can be very difficult or expensive.
On top of getting high PR backlinks, you need RELEVANT backlinks. Which means getting backlinks from pages with relevant content to your site. So if you run a colon cleanse site, get links from pages about colon cleansing.
Lastly, you need mostly contextual backlinks, which means links from within content.
If you can’t buy high PR links you can start with the next best thing; getting backlinks from high PR domains. You do this with:
Here’s a list of conventional backlinks:
1. Web2.0s (like hubpages.com and blogger.com)
3. Article Directories (like EzineArticles.com and Articlebase.com)
4. Social Networks (Like Facebook, Twitter)
5. Social Bookmarking Sites (Like Diigo & Delicious)
6. Document Sharing Sites (Like Scribd.com & Issuu.com)
Those are the main conventional backlink sources. You can get a full list of sites for each link ‘type’ on Google. You need to publish content on the sites with a link back to your site using your desired keywords as anchor text.
These kind of links are all PR0 to start with. However they often obtain PR1 & 2 by themselves over time, especially when you build second tier links to them.
Even if they don’t gain any PR, they are great for diversifying your link profile and anchor text profile (to make your site look natural). In 2013 anchor text has become extremely important.
Google are watching anchor text like a hawk. If they see your links have an unnatural (15%+) level of exact keyword anchor text, they might penalize you. Penalties are being dished out to websites like they’ve never been before in the whole of SEO history.
So the first main element of link building in 2013 is to use conventional backlinks to diversify your link profile and keep a steady link velocity.
==> Click Here To Go To Part Two