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The SEO Pyramid Strategy Explained

March 3, 2012 in Internet Marketing, SEO

The SEO Pyramid has been floating around online for quite some time now. It’s just a little pyramid that’s essentially a website/SEO promotion strategy:

The SEO Pyramid

For best results, you should start at the bottom of the pyramid and work your way up to the top. First you should start with your website content. If you want your website to succeed in the long run, good SEO isn’t enough. You need high quality content that keeps visitors engaged.

The very fundamental of search engine optimization is site structure which brings me to the next part of the pyramid. Site content and structure actually go hand in hand. Your site needs to be structured to accommodate your content. The basic structure most SEO’s use is called an SEO Silo.

“Siloing” your site’s content can be explained in one word: categorization. You just need to create a minimum of 4 categories for your site’s content and have at least 4 posts under each category. On the homepage of your site you should display the categories in the navigation bar.

So the link juice going to your homepage will be evenly distributed throughout your site. Very simple structure, use it wisely and make sure all of your content is up to scratch. Next you need to make sure your site has no crawl errors. You know, 404 errors and others alike.

To find out if your site has any crawl errors, use Google Webmaster Tools. After you’ve sorted your site structure and content quality, you need to focus on your on page optimization. This means keyword optimization. Making sure you properly use header tags, meta titles, descriptions and LSI.

On top of that stuff, internal linking is very important. You need to go through your site’s content and strategically link certain phrases to your other posts and pages. Internal linking helps evenly distribute your site’s Page Rank and it also keeps visitors on your site.

Once you’ve fully optimized your content to rank for your chosen keywords, it’s time to start link building. Some SEO’s recommend social media before link building, I say a bit of both.

I won’t go into too much detail, but content based link building is the best way to start a campaign. Content based means writing, spinning and distributing unique versions of content onto hundreds or thousands of relevant websites linking back to your own.

You can build content based links with article marketing, web2.0’s, guest blogging, press release submissions and of course blog networks. They all work well, but press releases have been proven to be highly effective for new link building campains. Press releases sort of justify any sudden influx of backlinks you may receive.

When you submit a PR, the search engines believe your site is about to be very popular. So the sudden influx of links you start receiving from other strategies seem normal. If you don’t start off with a few press release submissions, Google gets a little suspicious. You have to justify your backlinks.

The search engines always ask why you’re suddenly getting thousands of links. A new website that’s never been mentioned anywhere on the web wouldn’t naturally attract 3000 backlinks would it? But, if you submit PR’s and also get a few people talking about your site on social platforms – your links will look natural.

Lastly is the social aspect. If you want your website to succeed beyond expectations, you need to build a community. A community of people who share your site’s content on a regular basis. In order to build a real community, you need to start a blog on the end of your domain.

If that’s just not feasible for your kind of website, there are other options. First and foremost, encourage social sharing. Display social buttons on your website. At the bare minimum; display a Facebook Like, Tweet and a Google Plus One button.

Displaying those buttons and physically asking visitors to use them will increase your social traffic, presence and search engine rankings. Besides the buttons, use social media! Build a Facebook fan page, have a dedicated Twitter and Google Plus account.

Encourage your website visitors to follow you on Twitter, add you on Google Plus or simply like your fan page. Doing so is another way of capturing your subscribers, much like list building.

In Prosperity,

David Wood

P.S. Leave me your thoughts, questions and comments below. Also opt-in to the email list on the right of this page for more cool SEO tips, tricks and strategies.

An SEO Strategy For WordPress Blogs

February 13, 2012 in Blogging, SEO

SEO Strategy For WordPress BlogsMost newbies who start a WordPress blog don’t know much about search engine optimization. In fact, most of them don’t even know how they’re going to get any traffic. They just figure once they start posting content the people will come.

The sad truth is… they won’t. If you want lots of blog traffic, you need to drive it.

There’s social media, video marketing and a whole bunch of other strategies. However if you want a sure-fire strategy that’s guaranteed to generate long term traffic – SEO is the answer.

I’ve tried and tested many SEO strategies and if you’re running a WordPress blog, this strategy is for you:

1. Identify And Set Home Page Keywords

The first thing you should do is find a group of high competition keywords for your home page. Your home page will always have more authority than any other page on your blog. So therefore it can rank for the most competitive keywords that get the most searches.

Over time as you post content and build links to your internal pages, your home page will acquire authority. So the more authority it obtains the easier it will rank for high competition keywords. That’s why you should identify and set a group of 3-6 keywords for your blog’s home page.

If you have a blog about Acne, they could be “acne”, “acne cure” and “acne treatment”. Whatever high competition keywords you want, shoot for the stars as long term you will rank for them. Once you find your dream keywords, incorporate them into your blog’s homepage title and description.

2. Post 1-3 Times A Day Targeting Long Tail Keywords

This is where the fast traffic kicks in. You can use your blog posts to target long tail keywords that are easy to rank for and low in competition. By long tail I just mean keywords with low competition and little searches. For my blog posts I always target keywords with over 500 searches a month, but 300 searches are acceptable if they are highly targeted.

The best thing to do is to compile a list of 50 starter keywords. Then over the next month or so you can write 50 blog posts targeting each one. Now because the keywords will have little competition you’ll rank for them quickly and generate fast traffic. You’ll also build up a nice flow of “residual search engine traffic” as long as your rankings remain.

3. Syndicate Your Blog Posts

Syndicating your blog posts is the best way to announce them to world, drive a little traffic and get those rankings you need. By syndicating I mean taking your posts and sharing them on social networks, bookmarking and other social sites. The best way to do this is by using Ping.fm. Ping.fm is a completely free service that allows you to syndicate your blog posts onto 30+ different social networks.

You need to join, create accounts on all of the 30+ social networks and connect them. Once done you can go to the dashboard, enter the title and URL of your blog posts and syndicate them. It’s a really simple way of announcing your new posts, getting some initial backlinks and rankings.

4. Blog Commenting

Blog commenting is the easiest form of link building. You just have to find relevant blogs similar to your own, read their posts and leave comments. Nearly every blog allows their readers to comment and leave a link back to their own blogs.

You just have to find a few different blogs in your niche, read their new posts and comment dropping a link back to your blog. Blog comment backlinks are quite worthless but they are great initial links. Also when other readers see your comments they might be tempted to checkout your blog.

5. Guest Blogging

Guest blogging is the next step to promoting your blog, driving traffic and building super high quality backlinks. Guest blogging is just writing for other blogs in your niche. Usually you write a high quality post for their readers and in return get 1 or 2 links back to your blog.

Depending on what niche you’re in, you may or may not find other blogs that accept guest posts. If you can’t find relevant blogs in your niche that have a “guest post” or “write for us” page, just email them and make a proposal. Before you email anyone write your guest post.

Put a lot of effort into it as it can easily be rejected. Once you have a blog post you think will fit on your potential guest post blogs, email them. Just attach the post, explain who you are and that they can publish your post as long as you get a small author resource box with a link back to your blog.

It works very well. Guest blogging is the best way to get authority backlinks from your competitors and it’s also excellent for driving traffic.

6. Link Building

There are many other ways to build links, but the 1 strategy I recommend that’s highly effective post panda is using blog networks. Blog networks seem to currently be the most effective link building strategy. They involve writing, spinning and submitting articles to networks of blogs.

It’s really simple stuff and you can read about the top 3 free blog networks here.

7. Study Your Traffic Via Analytics

Step 7 is by far the more important. Pay close attention to your analytics account! Look at where your traffic is coming from and which keywords are sending you the most visitors. Once you identify the sites and keywords that are sending you most traffic, you can focus on them to maximize your promotional efforts.

In Prosperity,

David Wood

P.S. Leave me your thoughts, comments and questions below! Also opt-in to the email list on the right of this page for more cool SEO tips, tricks and secrets.

The Ultimate Link Building Strategy

November 20, 2011 in Internet Marketing, SEO

link building strategyGenerating traffic can be a real pain in the ass. As an online marketer you should know that without traffic, your business is dead… And traffic generation is a huge subject. There are literally hundreds of traffic generation strategies out there, free and paid. I personally rarely touch paid marketing and the majority of my business is built through free strategies.

Most of which evolve around building and promoting websites or blogs. As a webmaster, you only have a couple of options when it comes to generating traffic. Out of them all search engine optimization is by far the best. SEO can be broken down into 3 steps; writing great content, optimizing your website on-page and building backlinks. When you do all three in conjunction with each other you generally rank well in the search engines and generate free traffic. What’s not to like?

Anyway, what 90%+ of webmasters struggle with is link building. The entire link building process can be a little overwhelming if you don’t understand every little thing. So I’m going to break down an exact link building process you can follow for almost guaranteed top search engine rankings. I’ve used this strategy in the past and recently, it works like crazy and best of all you can do most of it manually. (You don’t need a hundred paid tools to do this – but they can be used to greatly speed up the process) Let’s begin:

1. Select Your Keyword

Just select a keyword you’d like to rank for. I would aim for medium-high competition keywords, any low competition stuff would be a waste of time since this strategy is so powerful.

2. Sort Out On-Page

If you’d like to rank for a keyword that you’re not already targeting, write an article targeting it and post it on your site. Make sure you have your on-page SEO sorted.

3. Write New Article

Next is writing another article. This article is for promotional purposes, to be submitted to other websites for the sake of building backlinks. Some people advise you to just spin and submit the article on your site linking back to it, but I now like to leave my site’s content 100% on my site. Your new article should be at least 500 words, make sure the article is similar to the one on your site. Meaning it has to include the keyword you’re targeting.

4. Spin Article

Spin the new article by hand or with the help of a tool like The Best Spinner. You have to spin manually as the key is to make your spun versions as good as the content on your site. No one click spins that make your articles read like crap. As a guideline spin your article to 50-70% uniqueness.

5. Create Titles

Create a bunch of titles for your promotional article. When you submit the article to websites, you need to use a unique variation of the article and also a unique title you can create by spinning a load of titles together. I normally write around 5-10 titles, spin them all and then spin them together to create a super unique spintax that can spin out unique title after unique title. Save the spun article and spun title in a document.

6. Convert Article Into PDF + PowerPoint

Next create a unique variation of your article using whatever spinning tool you’re using and copy it. Then just paste it into a new Word Document. If you’re using Microsoft Word then you can click “save as” and save as PDF. Before you save anything insert a link in your document that links to your money site.

If you’re trying to rank for “online marketing” then at the end of the article write online marketing, highlight it and insert a link to your money site. It’s also a good idea to include a URL in the document. A PDF will then be created from your Word Document. Next just start a new PowerPoint and paste the article in. You can add a few images and whatever else to make it more unique. Then insert a link to your money site at the end. Save it in the same place you saved your PDF and Word document.

 5. Make Video

Creating a video of your article is always a good idea. Video backlinks can be powerful! So create a video out of your article, you can use a free service like Animoto to quickly create a video or even Windows movie maker. If you’re on a Mac then use the equivalent. Create and save the video in the same place as everything else.

6. Upload Video To Youtube

You can upload your video to numerous sites with the help of TubeMogul or just Youtube. I personally use Youtube only and it seems to work very well. Make sure you start your Youtube description with the URL of your money site and a little bit of descriptive text after it.

7. Upload PDF & PowerPoint

Upload both files to:

  1. Scribd.com
  2. SlideShare.com
  3. Docstoc

8. Submit Spun Article To Blog Networks

This isn’t a mandatory step but I know a lot of the people who read this blog are members of blog networks. Blog networks such as Unique Article Wizard, My Article Network, AAS, Article Ranks or any others. This will get you a load of backlinks for virtually no effort, but of course you’ll have to be paying the monthly membership fee of the blog networks.

9. Create First Tier Web2.0′s

This strategy greatly involves web2.0 sites. Web2.0 sites like Blogger, Hubpages and Squidoo. So many marketers are now utilizing web2.0 sites to build backlinks and rank in the search engines. However most people are just spamming the web2.0′s with badly spun content via automated software. Sure software like Senuke X kicks ass and can automate submissions to hundreds of web2.0′s, bookmarking sites, RSS directories and more. BUT – nothing beats manual because if you do it correctly it can’t be duplicated by a robot.

What you need to do is create a first tier of web2.0′s that link to your money site. With the sites I’m about to list, create accounts and verify them:

  1. Squidoo
  2. Hubpages
  3. Wetpaint
  4. Wikispaces
  5. Posterous
  6. Weebly
  7. Wikia
  8. Tumblr
  9. WordPress
  10. Blogspot

Once you’ve created the accounts and verified them, login. You need to now create a unique variation of your article and post each one on the web2.0 sites you create. Software can mimick this process, so what we’re going to do is embed your Youtube video in each web2.0 you create on the 10 sites. Remember at the end of your spun article in each web2.0, link to your money site using your desired keyword as anchor text. Automated software can’t yet embed videos in web2.0′s so it gives you an advantage. Don’t ask…

10. Extras

Again this isn’t mandatory but I always advise people to write another article and post it to Ezine Articles. They give you super authoritative do follow links. You can also write and submit new articles to any other authority sites you think are worth submitting to for tier 1 backlinks.

11. Create Tier 1 Web2.0′s

Next is creating a second level of web2.0 sites that link to the first. As a minimum I would create 20 so you can have 2 tier 2 web2.0′s linking to each tier 1. You can use more web2.0 sites than the ones I recommended for tier 1; I like to use completely different ones for tier 2. If you’ve got a tool like Senuke then you automatically submit to 80+ web2.0′s in one go.

I don’t always embed the video in the tier 2 web2.0′s. Tier 1 web2.0′s must be built manually, that’s the key. But tier 2 can be created automatically with software if you have it. Otherwise build them manually and embed the video in each one. Make sure you link to 1 web2.0 of tier 1 in each tier 2 web2.0 and not your money site.

12. Make A List

Get your Youtube video, 4 URL’s from your PP and PDF submissions to the document sharing sites, your tier 1 and tier 2 web2.0 URL’s and put them all in one big list.

13. Bookmark All URL’s

Social bookmarking is a key part of link building and search engine optimization. You can use them to build backlinks and in this case, help get our URL’s indexed in Google. They will also “juice” the links a little. Bookmarking can be automated with a tool like Bookmarking Demon, Senuke or any other. However if you’re dead broke then you can use a free tool like Social Marker. You need to bookmark all the URL’s, video, documents and web2.0′s.

14. Ping And Submit Bookmark’s RSS Feeds

In order for your bookmarks to count, they must be indexed in the search engines. To help get them indexed you can ping them using Pingler and submit their RSS feeds. If you can’t find all their RSS feeds, just copy and paste all of the bookmark URL’s intoLinks2RSS. Links2RSS can convert URL’s into feeds, take the RSS feed/s and submit them via:

  1. Feedagg.com
  2. Icerocket.com
  3. MillionRSS.com

15. Take/Create RSS Feeds Of URL’s And Submit/Ping

Now take the RSS feeds of all of the Web2.0′s and other backlinks you built. To speed up the process, use Links2RSS to create several feeds out of all of your backlinks. I create 1 feed per 20 URL’s. Now take the feed/s and submit them to the 3 directories I listed above. If you have a tool then use it! RSS bot or Senuke can mass submit RSS feeds and are much more effective.

16. Mass Submit Article To Tier 1 Properties

This step won’t be doable for everyone but it will greatly enhance the results you get from this strategy. I use Article Marketing robot because it’s a kick ass tool that works like crazy. You can find it by looking at my recommended tools page. AMR can take your spun article and submit unique variations of it to thousands of article directories. You can use whatever article directory submission tool you like, my preferred tool is AMR.

Most of the directories in the default list are no longer in existence or aren’t accepting new articles. So I suggest you buy a list of directories with lots of auto approve ones. That’s what we want, auto approve article directories. Once you have your article submission software open, load your spun article into it along with your spun title. Create your author resource box with 1 link to your money site and 1 link to any of your tier 1 backlinks.

So you can have 1 link to your money site and the other to a document, web2.0 or video. You’ll need to use spintax in your author resource box to include links to all of your tier 1 backlinks so your software can rotate between them. Once loaded blast the article out to all directories. Some directories will reject your articles, some won’t.

17. Promote Live Articles

If you’re using Article Marketing Robot you can highlight all directories and fetch all live articles. Otherwise you’ll have to do this manually or not at all, you decide. If you have a good list of directories then you should be able to fetch 100-300 auto approved articles. With your article directory backlinks, put them into Links2RSS and create a few feeds out of them. Then take the feeds and submit them to the 3 RSS directories above. If you have the tools, you can bookmark all auto approved articles on bookmarking sites. Finish up by adding all article URL’s to your main list.

18. Blast URL’s

This is one of the last steps, blast all of your URL’s with forum profiles and comment links. Forum profiles can be created in mass quantities for pennies. The same goes for comment links, they are cheap to build and sort of turbo charge your backlinks. You have multiple options here. You can blast all of your backlinks, all of your backlinks including your money site, just your documents, web2.0′s and YouTube video or just your article directory links. By blasting solely article directory links you’re creating a total link pyramid.

Saying that I usually blast all URL’s excluding my money site. As a minimum I build 10,000 forum profile links, you can order them here and here. Next is blog comment blasts. Again I build a minimum of 10,000 blog comments to my backlinks, you can order them here or here.

19. Index All Links

I always take it a step further when it comes to indexing. I use a service called Lindexed which allows you to submit 50,000 backlinks per day.

10. Add More

On top of those backlinks, you can add web2.0 profile, high PR forum profiles and .edu/gov links to the mix. Or just repeat the process.

The entire process takes a long time but is seriously worth it! Repeating that process once a week for a few months has allowed me to rank for some crazy high competition keywords. Remember if you’d like to speed up the process, automate submission with article marketing robot, RSS bot/Bookmarking Demon or Senuke.

In Prosperity,

David Wood

P.S. Put your name and email in the form below to get more cool SEO tips, tricks and strategies. Also leave me your thoughts, comments and questions in the box below.


															

An Effective SEO Strategy For New Websites

October 11, 2011 in Internet Marketing, SEO, Social Media, Social Media News

Effective Link Building StrategyWhen you’re new and just starting out in the search engines, you better watch your back! If you slip up or do one little thing wrong, you may well be penalized for months or years to come. Ok it’s not that bad, but I see so many people using spammy tactics to build backlinks when they’re just starting out in the search engines. It’s a bad idea! Search engines like Google automatically put up a wall when they come into contact with new sites. It’s like a trust barrier you can only lower over a period of time… And once you’ve successfully lowered the barrier, you can go wild!

Thousands of blog comments, forum spam and low quality backlinks. They will actually help you, but only once you’ve got over Google’s trust barrier. How does this affect you? Well if your site is new… you’re posting some OK content, building some OK/spammy links and seeing results… that’s totally normal. Most people do for around 1 week all the way up to 6 months. Then, all of a sudden Google’s barrier smacks you right in the face pushing your site to the bottom of the serps. I’ve experienced it and you know what? It took a while to recover. Anyway, follow this advice and you’ll know exactly what to do with your new sites to get them past Google’s trust barrier.

First: Focus on accessibility!

Before you mess with anything else, you need to make sure people and the search engines can access your site properly. First join Google Webmasters and Analytics; they’re excellent tools that are essential for SEO. In order for search engines and people to access your site properly, they need to be able to find all of your pages. The first thing you can do is submit your sitemap to Google via Webmaster tools. Then create a menu on your site displaying all of your pages, posts, categories and anything else you want people to find.

After you’ve done that you need to make sure you haven’t made any dumb mistakes. Mistakes like crawl errors can really screw your site up. Errors like 500′s, 404′s and 302′s. If you login to Google Webmaster Tools you’ll find “crawl errors” under diagnostics:

Google Webmaster Tools

If your site has any crawl errors, webmaster tools will tell you exactly how to fix them. Lastly for the accessibility part, make sure you don’t have any pages with little to no content, and most importantly no duplicate content!

Second: Sort Out Keywords

Once you’ve made sure your site has no problems, you need to sort out the keywords you’re going to target. Most new sites go seriously wrong here. They shoot for the moon and spend all day every day trying to rank for super high competition keywords. Honestly, it’s a huge waste of time and effort going after the big keywords when your site is new. You should rank for keywords according to your site’s authority.

As you gain authority, you can go after more difficult keywords. Even if you’re link a link building wizard, it’s still not worth it. There are better means of getting traffic in the beginning. Better means being long tail keywords. Go after the really easy keywords when your site is new and focus on quantity. I always tell people to post two types of blog content, promotional and value. Posting value content is like going after really tough keywords.

When it’s much more profitable to go after lots of long tail keywords. I would setup a blog and publish 1 new post daily targeting a keyword with 300 or more searches a month. Then after every post, build some backlinks. Posting lots of unique content that targets long tail keywords on a regular basis builds up authority. Building high quality backlinks to those internal pages will build even more authority.

After 50 odd posts published that all have links built to them, your domain will have this automatic ranking power. So when you publish a new post targeting a low-medium competition keyword it’ll rank for it with little to no backlinks. That’s why you need to go after the low competition keywords in the first place, to build up traffic and authority. Meanwhile sort out your high competition keywords for your home page that you can focus on later.

Third: Content, Design And Usability

The third part of this strategy is creating amazing content, having a great site design and usability. When you’re just starting out, you need to produce high quality content on a very regular basis. As I mentioned before, daily is great. If it’s not your core website, then weekly content should be the bare minimum. When creating content you need to keep your visitors in mind. Whatever they want, give it to them.

Even if you have great content, no one’s going to read it if your site design sucks… And if you’d like people to browse around your site… they’re not going to unless its ultra friendly. Creating an attractive design can be tough when you don’t have spare cash laying about the place. However, if you’re using WordPress there are hundreds of stunning themes out there you pickup for under $100. Usability is hard to conquer. You need to be tweaking and testing your site on a regular basis until you find a layout that works best. You can use Analytics to do that.

Forth: Social

With the latest algorithm updates, things are become a lot more social. A few months ago no one really cared about having social buttons on their site, now it’s essential. Getting social will do three things for your site:

  1. Increase User Experience
  2. Build Backlinks = Boost Your Site In The Serps
  3. Drive Traffic

Getting social is quite simple. You need a dedicated Twitter account for your site and of course a Facebook fan page. Next you need social sharing buttons. Facebook like buttons, tweet buttons, Google +1 buttons and more. As of now those are the 3 key social buttons you need on your site. Since Google has started using Facebook & Twitter data to influence rankings. Social media has become a vital part of SEO; it’s also great for increasing using experience and driving traffic. People love to click buttons and interact with sites. Social buttons let them do that. You’ll also receive a ton of referral traffic from your content going “semi-viral”.

Five: Link Building

Finally we get round to link building. Link building for a new site can be tricky. A few links from the wrong place can lead to your site being sandboxed. It can happen and although it rarely does, it’s better to be safe. Google and the other search engines are becoming more intelligent daily. They have extremely sophisticated algorithms that can detect bad quality links now.

So mass article directory submissions, mass web2.0 submissions, blog comments and forum profiles. Those links can be deadly when your site is brand new. I’m not one of those SEO guys who scare the shit out of you by saying you can’t artificially build links. As that’s total crap. My content on here rocks and I have everything right, but I still don’t get nearly enough natural backlinks to compete with other marketers. I artificially build links and I do it effectively. So there’s a time and place for lots and lots of artificial links. Just not when your site is brand new.

For the first 3 months you need to concentrate on lowering Google’s trust barrier by building links via:

  1. Press Releases
  2. Guest Blogging
  3. Asking For Links Off Friends & Business Contacts
  4. Unique Backlinks
  5. HIGH Quality Spun Content On Authority Sites
  6. High PR Blog Comments On Relevant Blogs

Really, to remain in the safe zone you should really focus on the top 4. Press releases being first as they build amazing links for new sites. You can use PR’s to announce your site to the world and tell people about new content as you publish it. Guest blogging is just incredible, but very time consuming. Guest blogging is where you write for someone’s blog and in return get a link back to your website. Guest blogging allows you to build super high quality backlinks from trusted sources.

You need to look for blogs in your niche that have lots of traffic and a high Page Rank. A lot of them will be open for guest bloggers and if they’re not, send in a quick request via their contact form. I know it sounds really dumb, but you can ask your friends and business contacts to link to your site. If you play the sympathy card by saying your sites new and it would really help out, they’ll have a hard time saying no. Number 4 is unique backlinks.

Unique backlinks being any kind of contextual backlinks within 100% unique content. Most link building is done by submitting spun content. Since Google is getting better and better at identifying spun content, it’s best to lay off it for the first 3 months. So feel free to write unique content and submit it anywhere you like. Then there’s high quality spun content and high Page Rank blog commenting. But that stuff is way out of the reach of this article. Follow everything and you’ll remain in the safe zone (Google’s index) while building up massive amounts of authority.

In Prosperity,

David Wood

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P.P.S. Leave me your thoughts, comments and questions in the box below.