Structuring Your WordPress Blog Content
If you want to rank well in the search engines and actually drive lots of traffic to your blog, you need to structure your content properly.
I can’t tell people this enough times because most of them never listen. You can’t just randomly post content about your niche followed by 2 random posts about what you had for lunch and how you felt ill after.
You must follow a strict blog content structure and once established you must stick with it. If you want visitors to stick around on your blog or even join your email list – you must learn to structure your content. Here is how:
1. Decide On Categories And Stick To Them
Properly structuring your blog content is vital. You can’t just randomly write about whatever you feel like. You need to create an initial set of 3-5 categories and write 5-10 posts for each one before you think about writing anything else. Why?
You’ll increase the amount of time visitors spend on your site. The majority of your visitors don’t just want to read a single post. Most visitors who visit your blog do so because they’re looking for LOTS of information on 1 subject i.e. a category.
The idea is to create a wealth of information on each category you choose. From A-Z, you need to cover everything from the basics to advanced ninja stuff. For example, if you have a category for “SEO” you might start by targeting the keyword “what is SEO” and writing a post about it.
I know for a fact that “what is SEO” get’s a crap load of searches every month. So when visitors arrive on your blog post after searching the term “what is SEO” and read your great article – the chances are they’ll want to know more. From there they might want to learn the other basics like “what are backlinks” and “On-page search engine optimization”. (those are two keywords you could write posts on)
If those follow-up posts aren’t there, you’re going to lose out on traffic and subscribers. It generally takes 2-3 page views to seal the deal with a visitor. I’ve found that 90% of my blog subscribers are the people who initially viewed 3-5 blog posts. So create a wealth of information in each category to fulfill your visitors’ every need. Creating categories like this is also great for developing an internal linking structure which improves your overall SEO.
2. Create A Resource Page For Each Category
Every category on your blog should have its own resource page. Let’s face it, category pages are boring and until they’re completely customizable you need to create resource pages. A resource page is just a page that structures your categories content in the right order.
Category pages don’t structure your posts properly, they order them by post date. Let’s take SEO again. If a brand new visitor lands on your SEO category looking to learn SEO from top to bottom, they’re going to have to wade through all your recent posts to get to the basics.
Each resource page should briefly talk about its category, how important it is, what readers will learn and finally list the blog posts in order from A-Z (not alphabetically).
Let’s take the SEO example, your resource page could start with a few paragraphs of information on the importance of SEO. You could then have sub headlines and a few paragraphs for each one followed by links to the blog posts.
The sub headlines could be: basic SEO, intermediate SEO, advanced SEO and veteran SEO. Under each sub headline you could have a few paragraphs of info followed by links to the posts.
The idea is to create an amazing resource page that structures your categories content in an appropriate order so visitors can educate themselves on an entire subject from A-Z. Keep in mind you can and should only create these resource pages once you have written 10-30 posts for the category.
Resource pages are also great link bait! If done right, you’ll have people linking to them left, right and center. If you’re building a list then it’s a good idea to place a custom opt-in form somewhere in each resource page. Doing so will allow you to build sub-niche specific email lists if you use your imagination.
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