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Staying On The Centerline – A Lesson In Kung Fu

Lol.  This article was inspired by my monday team training I did earlier this week.  (see the embedded video in this post to watch it if you missed out) – originally, I wasn’t going to put this up, but I think that the concept behind this is so good that I just had to.

One thing I don’t talk about a lot (because I’m a bit out of practice, and when you mention it people wan’t to ‘spar‘ all the time in hallways, and it’s everything you can do to stop yourself from breaking their nose out of annoyance) – is that I’ve taken one form of Martial arts or another since I’ve been twelve.  I started off in Fairbanks, Alaska in a little school that was part of the IKA (international karate association), where I got a 2nd degree black belt in Shotokan and Gosoku Ryu by the time I was 18.  Later, I took a little bit of Aikido, 5 animals Kung Fu, and when I was 19 I became fascinated with a particular art called Wing Chun Kung Fu.

One of the core differences in this particular Kung Fu school I went to, was that they had a completely different philosophy on how to structure movement than really anything that I had seen, and they were a bit eccentric about everything…

…for an example of what I mean by ‘eccentric’ – they didn’t let you stretch in class, they believed that you should just gradually warm up your body by moving in a way that you didn’t need to stretch – and it worked.  One time, my brother Will was in class, and Will was really flexible (he can do the splits between to chairs – I think he’s missing his crotch, but not really sure).

Anyways, my brothers legs start cramping because of this awkward stance they were making him stand in for hours on end, and he went down on the ground to do the splits.  My instructor, Sifu Carlos Colorado (awesome, really knowledgable, disciplined guy, by the way), said:

Noooooooooooooooooooooooooooooooooooooooooooo!!!! As he charged across the room with his hands up in fight mode.  My brother completely panicked and looked more scared than he ever had in his life – I burst into laughter, because Carlos was serious – no stretching in class!  Lol.

(he’s not quite as crazy about that stuff now, but he’s still pretty intense – one of the reasons I think he’s the best martial arts teacher I’ve ever had).  In any case, in addition to being a little nuts, the philosophy in Wing Chun was that you don’t structure TECHNIQUES, you structure philosophy, physics, and body mechanics, and see what techniques fit into the principles that already govern the universe.  It was a very different way of thinking.

As an example, one of the simple principles was called “Look at nothing, see everything” which is essentially what a boxer does when they watch your chest – it’s a transfer into peripheral vision that makes it so you don’t do dumb stuff, like watch someone’s fist when they’re swinging at you (there’s almost not an easier way to get hit in the face than doing that).  They did something a bit odd, though – they taught me to not just watch the chest, but to pull your vision back about six inches off of the chest, so everything was a bit blurry.  When you do that, you can literally see someone’s whole body all at once, from their toes to their head, and it immediately speeds non-tactile reaction time (reactions based on visual imput) by two to ten times.  The coolest thing though, about doing that, is that when arms are flying at you and you can see someone’s whole body at once, not only is it not ‘scary’ at all, but even if they look really mean at you, you can kind of smile and laugh.  Before this, as stupid as it was – I used to look into people’s eyes to ‘stare them down’.  Lol.  Hilarious when you think of how dumb that is.

Plus, if someone is really angry and you just look ‘zen’, it freaks them out a bit.

There are 108 principles that control all of the movements and techniques that built Wing Chun (I don’t know them all, and probably never will) and one of the core, most important concepts was called “The Centerline”, actually thecenterline concept fit into a bigger principle that I’m not going to get in now, but it looks something like this:

Basically, if your attacks manipulate someone’s centerline, no matter where it is on their body – it affects their whole center of balance, and when someone doesn’t have any balance – they can’t attack or hit back with any leverage.  That’s one of the reasons that Royce Gracie was taking out 300 pound huge boxers, and he’s a skinny 170 lbs guy – if they can’t get any ‘hit leverage’, he can break their arm while they struggle to accomplish nothing.

Simultaneously, if you hit someone towards the centerline (from any angle) it hurts more, causes more damage, and affects their whole body at the same time – it’s just gravity.

What does this have to do with Network Marketing?

In this industry, people are non-stop distracting themselves from the only things that matter in their business.  Sometimes the reason is confusion, or lack of knowledge, and sometimes the reason is that they are afraid of the outcome if they do what they know they need to do.

The ‘centerline’ activities in this business are activities that lead you in a straight, direct path towards your goals with no inturruptions – and there’s only a few things that will do that.  Remember, in this business, all of our income is generated from product sales, whether it’s in our organization – personal sales, or selling info products – it’s all one person buying a product, and another person selling it.

The money goes to the person who sells the product (obviously, but you would wonder if people knew this by behavior) NOT the person who buys it.  See my article on The Nature Of Making Money - now I’m not telling you to not buy things, sometimes you need to buy trainings, courses, products, books, coaching, etc to LEARN how to get your business increasing sales – just remember that the ACTUAL ACT of buying doesn’t earn income – selling does.

Funny enough, people move in a crazy, convoluted path towards selling – spending ALL DAY tweeting, setting up, learning, educating themselves, listening to that Dani Johnson CD again and again, going to every possible webinar, putting another tweet up, making sure they have a nice suit to attend meetings, spending a little extra time combing their hair to look good at the presentation, practicing their breathing to make sure they sound good in presentations, visualizing having a Ferrari, looking at pictures of cool houses, searching Google for the Secret, getting pumped for when their huge downline manifests from thin air, buying another course – and OH!  I forgot!  I better re-listen to that Dani Johnson CD!

Lol.  The ‘Centerline’ activities of selling, recruiting, and money making are these:

1.  Generating a contact list – whether it’s old school, new school, or ‘whatever’ (really there’s not so much of a difference), you’re building a contact list all the time – because you can’t recruit without some kind of list.  This could be from marketing OR meeting people, it really doesn’t matter, you’ve just got to master a method of doing it.

2.  Prospecting in some way – whether it’s picking up the phone or you find another magical way to do it – you’ve got to connect with human beings on a daily basis if you want to be rich.  Nothing is sold if people aren’t moving through your pipeline.

3.  Getting people to see presentations/presenting/inviting people to presentations – For some reason, A LOT of people are trying to recruit without people ever seeing company presentations.  How in the cotton pickin heck are you going to get someone interested in your business if they never look at it?  As they say in Amway: “Show the Plan”.  That might tick off some attraction marketing ‘Broke Rock Stars’, but if people don’t look at ‘The Plan’, they won’t get in – period.

4.  Asking people to join after they look at it, and getting them into a good follow up cycle (I prefer automated) if they don’t join then.  In other words, if someone doesn’t join, make sure they’re in an autoresponder or SOME KIND of follow up, whether it’s direct mail/ email / text messages, or something new – because A LOT of people will enroll later, and I don’t have time to keep hassling the same five people again and again trying to pound a decision out of them.

Watch this training I did on Monday, I think you’ll enjoy it, I go over this in A LOT more detail:

What are your thoughts my friends?

To the top,
David Wood
“Definitely not a Kung Fu Master, but I think it’s pretty cool”

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18 comments
sgerveh2
sgerveh2

OMG I,m so lucky listening  to  the best leader .

Jeff H.
Jeff H.

David you give more value in any one post than people could pay for a thousand times over! Getting all the fluff out of the sponsoring process can be so simple. Your posts have really been focused on keeping it easy. The things i have learned from you over the past few months have changed my thinking for the better completely. Looking forward to more!

Eugene Muhammad
Eugene Muhammad

Great post. I thought for minute you were interviewing me:) David to sum what your saying is just b_ _ naked honest and readjust. Why is it hard to do at times I know not. Thanks for this post.

Kenneth Amakwe
Kenneth Amakwe

The most word principle-Produce more than you consume. this is one of the marketing - tool to get your downliner you always want.

Rhandell Mitchell
Rhandell Mitchell

Dude you have completely taken your blog posts to another level here lately. I like that I can learn about Kung Fu and Network Marketing both at the same time. Only on David Wood's blog can you do this...lol - Very good post as usual! Well, gotta go listen to my Dani Johnson CD before I go to bed! (:

Peter Day
Peter Day

David, great post! Keep up the incredible, value content. I truly want to thank you for all the great training. -Peter Day

Roger Sessions
Roger Sessions

Fantastic article David! You never stop taking it out side the box. Kung Fu isn't something I know however the principle shared about the Zen Vision on the whole instead of a clear focus on the unwanted (the fist being swung at you) has been studied by insurance agencies. Many years ago the principal saved my life one evening when I was driving home from an Amway meeting. The principal is simple and powerful - you will get what you focus on. I had fallen asleep while driving, about 2 am in the morning, and was awakened when the vehicle started leap frogging through the rough road side. I was headed straight toward a light post. The first thing I thought was don't look at the pole. I managed to steer the car enough to only side swipe the passenger side and managed to drive the vehicle home. If you don't want something and focus on it you will get it. Great article!

Kejen
Kejen

great stuff!!! thank you so much David for putting up... I'm from Malaysia and a ex-amway guy who have been to all the national meeting.I'll always wonder what the heck is happening kinda film award festival.Who is this speaker and all the people treat him like a movie star!!! but i love it because that's the place i saw hope,inspiration,dreams,success and possibilities to create a better life like what you're doing all that rite now with your blog. Keep it up your great work... thanks buddy cheers:)

James Yancey
James Yancey

Interesting analogy and spot on, "if someones angry and you look zen, it freaks them out" LOL! Most simply need belief in the themselves and the plan of action, if those 2 things are in place the numbers game can really begin.

Wayne Hatter
Wayne Hatter

very good article David. It was very insightful. Thanks brother.

Steven Schmeltzle
Steven Schmeltzle

Great post David! Where can I get that Dani Johnson CD? It sounds really good...LOL! So, basically, what you are saying is, you can't just search the internet for an "EASY" button? An automated program that just signs people up for you? Man, there sure are going to be a lot of disappointed people...

Edwin Cabrera
Edwin Cabrera

Hey David, it's funny that you are using martial arts concepts to promote network marketing. I've been an instructor for 30 years and I see so many similarities between becoming a network marketer and a martial arts student. I've been meaning to write about that. In terms of the center line theory, the shortest distance between two points is a straight line. In terms of marketing, go straight to the prospect. You have shown how to kick serious butt in marketing, lol

Michael Maldonado
Michael Maldonado

An article right on target... people always distracts along the way... talk, invite, follow up, simple, straight forward and easy to understand... this is the way to grow your business... See ya David have a great Atardecer en costa Rica :D

David Wood
David Wood

Ha ha, yeah I was going to relate that to what we're talking about here, but totally spaced it - you get like that in business, too, when you're looking at the 'Big Picture' - that's the Network Marketing way of 'looking at nothing, seeing everything', that's why you have to know where you're going and have a clear plan. -dave

David Wood
David Wood

You can sure have people join on autopilot, but there is no automated solution for that. Lol. Funny enough, it takes more work to sponsor people on autopilot than it does to close them on the phone :) -dave

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