Starting An Internet Marketing Service Based Business
No matter what business you’re building or what job you’re working at; you could probably do with more income. And…
If you’re reading this, the chances are you know a thing or two about online marketing. As I was saying, everyone could do with some extra income. Even if you’re doing well with your current business venture, wouldn’t it be cool to start a new income stream?
If you’re like most humans; your answer is yes. Now if you know anything about Internet Marketing, you should know that you can make a killing by offering services to offline businesses. It’s a fact that over 95% of offline businesses don’t know anything about online marketing. Many of them don’t even have their own websites.
In today’s world, your business absolutely needs an online presence. You need a website, a blog, a Twitter account, a Facebook page, group, a mobile website, Search Engine Optimization, social media management, PPC and more! The vast majority of offline businesses truly believe they need an online presence and with a little persuasion you can force them into believing it.
Now how can you benefit from the array of offline businesses that want an online presence? Simple; sell them your services. Offering online marketing services is by far the easiest way for Internet Marketers to make a full time living. It’s real simple, setup a company, choose your services, find providers, promote, accept clients and make money.
Above all, I think providing SEO services like link building is most profitable. You can hire people to do SEO pretty cheaply and you can charge anywhere between $100-$10,000/month for it. Let’s say after reading this you decide to offer an SEO service at just $500/month per client. You only need to convince 6 offline businesses that they need better search engine rankings to pull in $3000/month in revenue. Not bad at all.
Can’t provide any services?
No problem, that’s the beauty of this business model. You can just outsource the services to legit companies who actually provide them. Or hire people who know what they’re doing and pay them a small percentage of the profits. Honestly this isn’t difficult, so let’s begin.
1. Setting Up Your Company
This step isn’t mandatory, but it’s a good thing to do if you’re not dead broke. Having your own company and company phone number will make your services seem a lot more professional. The first step is to think of a company name. It doesn’t need to be clever; your initials will do followed by something like marketing. Something like “DW Marketing”. Or you can use a suggestive word like “Rapid Results Online Marketing”.
Whatever you want to do – just choose the name. Then you need to choose your business type which is a pretty straight forward process. You have DBA’s, Solo Proprietor and LLC’s. You could start a corporation, but I think it’s a bit much for this kind of business. Most marketers and online marketing companies go with LLC’s. They are easy as well as cheap to setup and just get the job done.
Having your own LLC just makes your business look more professional. Next you should get a business phone number. I really feel that getting a phone number is vital when dealing with clients. If you give your mobile number and a potential client calls you when your kids are running around the house – let’s just say you’ll lose sales.
You can get a simple 1-800 number or local number pretty cheaply these days. Again, getting a company setup isn’t mandatory right away. It just makes you look more professional. Next you need to choose your business model and the services you’re going to offer.
2. Choosing The Services
Once you’ve setup your company if you choose to go that route, you need to choose your business model and the services you’re going to offer. You really can make a living selling any online marketing service. Here’s a short list of the most popular ones:
- Site Design
- Graphic Design
- Social Media Management
- Facebook Fan Page Creation
To begin with you should focus on 1 service. I personally think SEO or website design are the easiest services to begin with. If you offer website design, you can target offline businesses that don’t have websites. Or businesses whose websites just need a slight face lift. The former works better. If you offer SEO services, it’s an ongoing thing.
Meaning unlike website design or most of the others; the clients pay every month for your services. In the beginning you can even outsource the SEO altogether. Let’s say you find 10 businesses who want higher search engine rankings. If they all paid you $500/month and you outsourced the services for $300/month; you’d be pocketing a cool $2000/month for doing nothing.
Offline businesses are happy to pay for any kind of online exposure. As long as you find a solid provider to outsource your services to or hire your own VA’s and train them – you can charge hefty sums for your online marketing services.
>>> Read Part Two Here <<<