Setting Up A Syndication Network For Your WordPress Blog
Traffic generation in general can be tricky. As a blogger or webmaster, you should know exactly how hard it can be to generate fast and long term traffic. You only have two options. You can either pay for traffic or generate it for free. Both paid and free traffic have their ups and downs. Paid traffic can be really expensive and if you don’t know exactly what you’re doing – it can get a little out of control.
Pay per click for example, some companies waste millions on Google Adwords campaigns and never turn a profit. A campaign can be profitable one night and the following morning you could be $5000 down. Point being, it’s hard to find any long term profitable ad campaigns. Then there’s free traffic, that’s a whole other story.
There’s article marketing, blogging, video marketing and Search Engine Optimization in general. Right now we’re going to talk about SEO. As SEO is really the best long term free traffic generation strategy. Pumping out great content and promoting it with backlinks to receive free search engine traffic. It works and has done for years. As long as you pump out great content and build high quality backlinks, you should do well in the search engines for a very long time.
However, SEO can be damn tedious. I personally hate link building, manual link building anyway. If you’d like to rank well in the search engines, you need a mix of high quality backlinks, great content and social SEO. First of all you need great content and of course you need a great website with solid site architecture. Most SEO’s will tell you great content + backlinks will get you all the traffic and ranking you need. In reality, content + backlinks is a thing of the past.
Right now you need to focus on SOCIAL SEO! Your social presence is extremely important. Ever since the Google panda updates started, social SEO has become increasingly more important. As you should know, Google started using social signals to influence rankings way back. So I’m going to explain how you can setup your own social syndication network to generate INSTANT backlinks as soon as you publish a new post on your WordPress blog.
As I said building links is a pain in the ass and so is social SEO. So wouldn’t it be cool if you could automate it or at least some of it? Well you can do exactly that through the use of either Ping.fm, Onlywire or HelloTXT.com. What I’m going to show you is how you can setup your own content/social syndication network with Ping.fm. Your syndication network will allow you to generate instant backlinks whenever you publish a blog post.
What this will do is allow you to quickly rank in the search engines. Basically the more social SEO your site has, the faster and high up in the search results it will rank. Seriously, if you want RAPID rankings you need to leverage sites like Facebook and Twitter. The more social activity surrounding your new content, the faster it will rank. Using social SEO I’ve managed to rank a post number 1 for a highly competitive keyword 2 hours after I published it.
Anyway, if you are familiar with onlywire or Ping.fm, they are services that syndicate (share) your content on a bunch of different social networks, web2.0 and bookmarking sites. All you have to do is input your account details for each site you want to submit to. So when you submit a link with a snippet of text it’ll get instantly syndicated onto all of the sites you input. This creates instant backlinks, social buzz and traffic. Here’s what to do:
Go to Ping.fm and signup for an account. After email activation, login and you should see a screen similar to this:
You’ll see a screen similar to that when you login to your Ping.fm account. On the left you’ll see the networks you’re currently posting to and on the right you’ll see a box where you syndicate content and links. Once logged in click “add more networks”. On the add networks page you can add over 30 different social sites to your network. Here are just a few of them:
You just have to create accounts on them all and input your login details. Then whenever you submit a link and a snippet of text on the dashboard it will be syndicated onto your network of 30+ social sites. It’s vital that you connect your own Facebook page to Ping.fm; Facebook is a key part of this strategy. At this point you can syndicate your new blog posts and more as soon as you publish them. Doing so will result in instant backlinks and fast rankings.
BUT – you can take it a step further!
How? Well you can syndicate the syndicated snippets. You shouldn’t syndicate all of the 30+ sites as that would take forever. You need to syndicate the snippets that go on the web2.0′s. Web2.0′s are like Blogger, Hubpages and WordPress. They are your own little sites that come with their own RSS feeds and full customization. So what we can do is setup a mini syndication network for the 4 main web2.0 sites Ping.fm submits to; WordPress.com, TypePad, Tumblr.com and Blogger.com.
First, we need to setup an update system for your syndication network. Most people only ever syndicate their own content and let’s just say it looks spammy. It can also result in your accounts getting banned. So what we can do is find a bunch of RSS feeds that get regularly updated with great content and syndicate combine them together. We can then connect the feed with Ping.fm. To do this you need to find at least 10 other blogs in your niche that post high quality content at least once a week. Get their RSS feeds and combine them together using Yahoo Pipes or another service.
The new feed you created should be updated on a daily basis with new content from the 10+ blogs you found. Now all you have to do is feed the RSS feed to Ping.fm. You can do it with the help of hootsuite.com. Hootsuite is a free and paid tool; you can just signup for a free account for now. Hootsuite allows you to syndicate any RSS feed’s content to Ping.fm automatically. Signup at Hootsuite.com for a free account and login to your dashboard. On your dashboard if you select publisher and then RSS feeds. You can add the feed you created and choose to publish it via Ping.fm.
It’s so simple a two year old could do it. Once done your syndication network and update system will be in place. All you have to do now is syndicate your blog’s content via Ping.fm after you publish it. It will result in free traffic, backlinks and rapid search engine rankings! To take it a step further you should setup Facebook and Twitter accounts for the 4 main web2.0′s Ping.fm submits to; WordPress.com, TypePad, Tumblr.com and Blogger.com.
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