Quality Link Building V.S. Spam
Ever since the beginning of the search engines, marketers have been spamming their hearts out. Back when the search engines began, link building wasn’t even a primary factor. If you wanted to rank high in the SERPS, all you had to do was stuff keywords into your content. Want to rank for “weight loss”, just stuff it in your content 500 times. It was literally that bad…
But things have evolved and monster G (Google) has a very advanced algorithm where link building is a key factor. Although it’s become much harder to spam your way to the top of the search results, it’s also got a lot easier. New tools emerge every week and as Google keeps figuring out new ways to identify spam, spammers keep finding new ways to get around Google’s spam filters.
So I thought I’d write a post on Quality link building V.S. Spam as it’s something everyone wonders about. Before I draw a conclusion, here are the top 5 spammy and quality link building tactics:
Top 5 Spammy Link Building Tactics:
- Forum Profile Spam
- Site wide Links
- Blog Comment Spam
- Mass Article Directory Spam
- Home Page Link Networks
Top 5 Quality Link Building Tactics:
- Guest Blogging
- High Quality Article Marketing
- Create High Quality Web2.0 Sites
- Social Media
- High Quality Blog Networks (Build My Rank is great)
Honestly, you might even think some of the high quality tactics are a little spammy. Like blog networks, having your content sent out to a network of blogs for the purpose of building links. I can hear it now “but isn’t that black hat”. That whole thing is complete bullshit anyway, everything is black hat.
Almost every off-page SEO technique is black hat. According to Google’s own TOS, all link building practiced by SEO firms, marketers and general webmasters is not allowed. I was reading a blog post earlier and this says it all:
Unless its natural, all link building is Blackhat!
According to Google’s TOS, natural links are links others point back to your site without the need to pay for it, ask for it, comment for it or insert a link in your article to gain it.
So, if all link building strategies are in effect manipulating search engine results, doesn’t it stand to reason that all link building is Blackhat and the majority of off-page SEO practiced by SEO firms is in effect, Blackhat?
Yep, that’s right… it’s all black hat and yeah… there’s also grey hat. Really, whatever you do is against the rules and not too long ago, low quality link spam worked like crazy. In fact, I know guys who used to spam 1 million forums overnight and end up with a few hundred thousand profile links pointing at a web2.0 they built. And guess what… the web2.0 ranked amazingly in the search engines just days later.
The point is spammy link building did work very well, but post-panda it’s become less effective. And… Google has been slowly putting more weight on quality links over quantity. That’s why you should focus on building high quality links and not spam for the sake of quantity. Sure, quantity is important to some extent, but it’s more important to get quality links from a variety of sources using a variety of anchor text.
We are all in this for the long run right? That means we need to build high quality backlinks instead of spamming article directories, forums, blogs and more. That way we won’t get kicked in the face down the road for using spammy link building tactics. With that being said, spamming directories, forums, web2.0’s and blogs can work very well if you make it seem human. – But it’s up to you, are you willing to risk your rankings long term?
P.S. Let me know your thoughts, comments and questions in the box below. Also put your name and email in the form below to get more SEO tips, tricks and killer secrets!