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Quality Link Building V.S. Spam

High quality link building  Ever since the beginning of the search engines, marketers have been spamming their hearts out. Back when the search engines began, link building wasn’t even a primary factor. If you wanted to rank high in the SERPS, all you had to do was stuff keywords into your content. Want to rank for “weight loss”, just stuff it in your content 500 times. It was literally that bad…

But things have evolved and monster G (Google) has a very advanced algorithm where link building is a key factor. Although it’s become much harder to spam your way to the top of the search results, it’s also got a lot easier. New tools emerge every week and as Google keeps figuring out new ways to identify spam, spammers keep finding new ways to get around Google’s spam filters.

So I thought I’d write a post on Quality link building V.S. Spam as it’s something everyone wonders about. Before I draw a conclusion, here are the top 5 spammy and quality link building tactics:

 Top 5 Spammy Link Building Tactics:

  1. Forum Profile Spam
  2. Site wide Links
  3. Blog Comment Spam
  4. Mass Article Directory Spam
  5. Home Page Link Networks

Top 5 Quality Link Building Tactics:

  1. Guest Blogging
  2. High Quality Article Marketing
  3. Create High Quality Web2.0 Sites
  4. Social Media
  5. High Quality Blog Networks (Build My Rank is great)

Honestly, you might even think some of the high quality tactics are a little spammy. Like blog networks, having your content sent out to a network of blogs for the purpose of building links. I can hear it now “but isn’t that black hat”. That whole thing is complete bullshit anyway, everything is black hat.

Almost every off-page SEO technique is black hat. According to Google’s own TOS, all link building practiced by SEO firms, marketers and general webmasters is not allowed. I was reading a blog post earlier and this says it all:

Unless its natural, all link building is Blackhat!

According to Google’s TOS, natural links are links others point back to your site without the need to pay for it, ask for it, comment for it or insert a link in your article to gain it.

So, if all link building strategies are in effect manipulating search engine results, doesn’t it stand to reason that all link building is Blackhat and the majority of off-page SEO practiced by SEO firms is in effect, Blackhat?

Yep, that’s right… it’s all black hat and yeah… there’s also grey hat. Really, whatever you do is against the rules and not too long ago, low quality link spam worked like crazy. In fact, I know guys who used to spam 1 million forums overnight and end up with a few hundred thousand profile links pointing at a web2.0 they built. And guess what… the web2.0 ranked amazingly in the search engines just days later.

The point is spammy link building did work very well, but post-panda it’s become less effective. And… Google has been slowly putting more weight on quality links over quantity. That’s why you should focus on building high quality links and not spam for the sake of quantity. Sure, quantity is important to some extent, but it’s more important to get quality links from a variety of sources using a variety of anchor text.

We are all in this for the long run right? That means we need to build high quality backlinks instead of spamming article directories, forums, blogs and more. That way we won’t get kicked in the face down the road for using spammy link building tactics. With that being said, spamming directories, forums, web2.0’s and blogs can work very well if you make it seem human. – But it’s up to you, are you willing to risk your rankings long term?

In Prosperity,

David Wood

P.S. Let me know your thoughts, comments and questions in the box below. Also put your name and email in the form below to get more SEO tips, tricks and killer secrets!

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11 comments
Wilmer H Smith
Wilmer H Smith

It's quite difficult to recognize quality link building and spammed.Here you have shared nice difference between them.It's really useful.Thanks for sharing. - Search engine marketing : http://www.seocatalysts.com/.

Tom Husby
Tom Husby

Great information as usual Dave. I agree that the spammy tactics are less and less effective. I am looking forward to this week with the Empower Network. Rock on.

Charles Holmes
Charles Holmes

David, I do get lots of traffic from forum comments. Yahoo Answers is pretty good too. But I think guest blogging is probably the way to go. Thanks for sharing this information, man. Chuck

Tyronne Ratcliff
Tyronne Ratcliff

Gotta love guest blogging since it's beneficial for both the site owner and the one that wrote the guest post.

Jill sessa
Jill sessa

I personally wear a cocoa brown hat..... Black and grey wash my already pale skin out;-) Taking the time to build relationships extends to this area of marketing as well. Thoughtfully read, learn and comment on blogs that provide excellent content, build a connection to get reciprocity. And, I'd love to connect with some people about guest blogging for any of my three sites, message me and we can talk!

Jill Sessa
Jill Sessa

I personally wear a cocoa brown hat..... Black and grey wash my already pale skin out;-). Taking the time to build relationships extends to this area of marketing as well. Thoughtfully read, learn and comment on blogs that provide excellent content, build a connection to get reciprocity. And, I'd love to connect with some people about guest blogging for any of my three sites, message me and we can talk!

Tanisha
Tanisha

Dave this is right technology is evolving and you have to keep up with it...Google is the giant . and Ryan you reap what you sow is the truth

Jeffrey T. Oliver
Jeffrey T. Oliver

Great post as always David. Thank you for your insight. The quality of a link is certainly becoming more important.

Ryan Biddulph
Ryan Biddulph

The most simple way to look at it is simple sowing and reaping. The more freely you give with comments and other strategies, the more freely you get. Add value, receive value. Guest blogging is huge. I've written a few and accepted a few at my blog too. Awesome cross-promotional tool for link-building. Thanks for sharing Dave! RB

Troy Pickens
Troy Pickens

Great post. Never heard of Build My Rank before, I'll have to check it out. Thanks again David for all the great content on your site, always learn something with every entry I read. Troy

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