Post Penguin Link Building: How To Recover
If you’re reading this post then I’m guessing your rankings haven’t quite recovered from Google Penguin.
Let me guess. You’re looking for answers. You’ve read a bunch of articles on how to recover; you’ve cleaned up your site, maybe removed some 404 errors, stopped participating in black hat SEO and link schemes, but still; your site is screwed.
You’ve thought about quitting, as nothing is working.
Thousands of others are in the exact same situation as you.
They all took advantage of the easy rankings, the dead simple manipulation that worked every time.
Fortunately for you; you can still recover. Once you’ve done all the on-site stuff. There’s only one solution; build more links. Kind of a paradox, I know; but it works.
Penguin is nothing more than another Google update. A stupid algorithm that can’t tell a great site from a terrible one. It functions based on carefully programmed metrics. It checks the metrics, runs some tests and every site that fails to pass so many of them; gets penalized.
So How Do You Beat Google Penguin?
First, you must understand that Google Penguin targeted sites with suspicious link profiles. In other words, sites with manipulated link profiles. Spotting a manipulated link profile isn’t difficult.
Given a basic set of rules and mathmatic calculations; Penguin wiped out thousands upon thousands of websites overnight. Spotting an unnatural link profile can be difficult when examining the individual links of every website; not to mention insanely time consuming; even for a computer.
So Penguin looked at the most obvious indicator; anchor text.
Anchor text is the text that’s used to link to other websites, plain and simple. Obviosuly whatever keywords you use as anchor text, Google gives you a boost for.
Personally I think it’s kind of ridiculous. As soon as SEO’s realised how much weight is put on anchor text; they built 100% exact match anchor text to all their sites. (They used the exact keyword they wanted to rank for 100% of the time)
For a while they dominated, but Penguin obliterated them.
The main signal of unnatural link building seems to be anchor text. The ratios used in link profiles. So if you have been hit be penguin, the chances are it’s because of an over optimized link profile. Right now all you should be focusing on is balancing out your link profile through a diverse number of anchor texts.
There are five main types of anchor text:
- Exact Match
- Broad Match
- Relevant Match
- Naked URL
Pre-penguin a solid 75% exact match would work extremely well. Post-penguin it would be deadly, toxic in fact. Exact match anchor text over 30% screams manipulation and will land you in the shitter with Google.
Exact match is using the exact keyword/s you want to rank for as anchor text. Broad match is using keywords that contain your exact match keywords. If your exact match was “fly fishing”, then broad match would be “best fly fishing” and “fly fishing blog”. Broad match is extremely relevant to your site, just less targeted and more generic.
Relevant match is even less targeted. Relevant match means relevant anchor text that relates directly to your content; but doesn’t necessarily incorporate any of the keywords you want to rank for. Naked URL is as the name suggests, linking to your pages by using the URL’s only. In doing so the URL’s are used as anchor text.
There is one last class of anchor text, generic: click here, here, website, page, link, webpage and so on. Also very important.
So what the heck does a natural link profile even look like?
Something like this:
The blue is the broad match anchor text, the maroon/red next to it is the exact match. The rest consists of every other link type. Again; this is just my opinion. Coming from someone who’s blog has survived EVERY recent Google update.
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