Online Originality- Free blogs vs Replicated Sites
Online originality is a key component to building a successful business on the internet. A lot of network marketers are using the internet to generate leads and to expand their warm market. One of the problems network marketers face when they get online is that they don’t separate themselves from the rest of the marketers out there. All the major network marketing companies offer their distributors a replicated website. Replicated sites do have their place but most mlmer’s don’t expand beyond their company’s cookie-cutter webpage. In this article I’ll be covering free blogs and why you should build a rapport before you send people to your replicated site.
Establishing a personalized brand and getting a free blog will put you ahead of a lot of the marketers on the internet. One of the down falls of only using a replicated website is that you don’t have much control over what kind of content is on it. I’m sure you can write a bio or personalize your replicated site to some extent, but a free blog will give you far more freedom. Creating a website that people can relate to is important. When you send people to a replicated site, you don’t give them a lot to make a connection with, except for your company.
Marketing on the internet isn’t about pushing products and getting sign ups. Before you can make a sale or get someone to join you in your business you have to create a connection. People have to trust you before they will buy from you or get into business with you. A good way to build trust and make a connection is to let people see who you are. A free blog will help you build trust and make that connection with your visitors a hundred times better than a replicated site will. A free blog is a great place to start, but eventually you will want to have your own self-hosted website. You will have even more freedom and even more ways to personalize a self-hosted blog as opposed to a free account, but for now a free blog will do.
Unless you’re sending out a bunch of links, you probably won’t get very many visitors going to your replicated site on their own. Replicated sites have duplicate content on them and the search engines don’t like sites with a bunch of the same content on them, so it’s almost impossible to get traffic to a replicated site from the search engines. Not only is it difficult for people to find a replicated site, but when most people see a duplicated website they almost instantly move on to something else. Search engines like online originality and so do the people who use them, so if you want to have a successful online business don’t be afraid to be different.
Replicated sites aren’t all bad. There is a time and a place to send someone to your company webpage, but first you have to create a connection and develop trust. Having a way for people to see who you are is the first step. Then you have to create trust through offering them something of value for free. The next step is to break the ice by offering an e-book, a training course or anything of value for a small price like $10.00 or less. Eventually the people who are interested in YOU and what you have to offer will be happy to watch a presentation and check out your replicated site.
Eric & Lauren Kalberer
P.S. Originality is a great way to get the edge on the competition. If you’re looking for a truly original concept that can help you separate yourself from the crowd CLICK HERE (you’ll have to approve the app to see the video)