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Natural SEO And Why It Stinks

Natural SEONatural SEO is something far too many marketers rely on! Seriously people, it’s not 1989 any more and the SEO industry has evolved. Whether you’re a Network Marketer, an Internet Marketer or you’re running some kind of small business… pretty much everyone has a website now right? And pretty much everyone has their own blog. Anyway, I just wanted to cover the subject of natural SEO and why it simply doesn’t work anymore.

There are literally hundreds of millions of websites out there, yet less than 5% of them receive any real traffic. Even in the Internet Marketing world, I see quality blogs with 100′s of great posts that receive less than 100 monthly visitors. Why? Purely because people rely on natural SEO and they hope that a load of people will link to their content.

Now judging from experience, I’d say I get on average 50-100 natural monthly backlinks. Meaning 50-100 people decide to link to my content every month. Not bad right? Well my blog’s got an Alexa ranking of way under 20,000. So unless you’re a “guru” or you’re raking in 100,000+ monthly visitors, you’re not going to attract many natural backlinks.

What exactly is natural SEO? It’s what I used to do back in the day when I wasn’t getting any results in my online business. It’s running a website and posting regular content without doing any off page optimization. At least that’s what I call natural SEO.

Seriously, if you’re one of those people who post daily content on your site and don’t do much link building… listen up. Remember that there are just 10 spots on the first page of Google. And usually, there are 5-500,000+ other competing pages for every keyword that gets any traffic. You know that Google doesn’t put much weight on onpage optimization any more right?

Thanks to all the spammers out there, the Google Algorithm consists of mainly off page optimization. (link building) And thanks to the spammers again (who’ve exploited automated link building), you need a build a crap load of backlinks to every page you publish. As ten years ago, you could publish a blog post targeting a highly competitive keyword and rank on page 1 of Google with like 5 backlinks.

Unfortunately for us, Google essentially doesn’t give a damn about the quality of our content. I know, it’s a shocker and this may well be new information for you. So what’s the solution?

You need to build more links, that’s all. You can build links however you like, but it’s best to stick to the basics. You know, using article directories, web2.0 sites and all that good stuff. I’m not going to break down link building and what to do, as that’s way out of the reach of this article.

I just wanted to get across a very precise message that natural SEO doesn’t work anymore. If you’re running a blog or your site has a ton of content that’s been getting no traffic, you’re in luck! Funny I say that right? Well, it’s true as a little link building throughout your site will explode its traffic. I know a ton of people reading this will be thanking me right now. As if you’re one of those people, you’re probably sitting on 100+ pages of content that are nowhere to be found in the search engines.

So natural SEO doesn’t work anymore… And no matter how amazing your content may be, it won’t stand a chance of ranking well in the search engines without many backlinks. For example, last week I came across two incredible MLM/Internet Marketing blogs. They all had a phenomenal amount of quality content that I would have literally paid for. The people behind the blogs have been running them for years. There were 200+ blog posts on each of them. And guess what? Each blog had less than 200 backlinks.

Some of you might think that’s a lot of links… But in reality, 200 backlinks don’t mean diddly squat. As if the people behind these blogs knew what they were doing, they’d be running 5-6+ figure businesses. Seriously, they had hundreds of pages of content that could be “netting” them thousands of daily visitors. Point being, you might be sitting on gold! And if you simply utilize some link building software or outsource the work, it’ll boost your traffic and sales dramatically.

In Prosperity,

David Wood

P.S. If you want to learn the secret of generating massive amounts of traffic online. Put your name and email in the form on the right.

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7 comments
David
David

David, Some good points in this post, however there a couple of large misconceptions. Firstly, Google does care about content, a lot. In the last 6 months it has released 2 major updates aimed at getting rid of content farms and sites with low quality content. They have spent a fortune on machine learning so their bots can recognise quality content, and this is only going to improve with time. Secondly, the kind of link building tactics you talk of will do nothing to boost SEO. I receive daily emails from my competitors asking 'I have 5000 more links than you, why are you outranking us?'. I am happy to share my advice with them as I am anyone; it's because I have built quality links from strong sources. I can't stress this enough; one quality link from a genuine editorial source (national newspaper or trusted media source)is worth 1000 automated links from directories and comment span. Again, this isn't guess work or assumption; week after week my 5 new QUALITY links beat the thousands and thousands of crap, spammy links my competitors are building. I openly tell them this is why, yet they still seem to stick to their guns that quantity will out do quality. I respect your work David, and there are some valid points in your article (I completely agree that people who sit back and hope SEO will just 'happen' are fools), however I think you should consider the above two points. Ryan (above), if you ever see a site with low quality content and a TON of crap links at the top of the SERP's, I urge you to check again 4 weeks later. I guarantee it will no longer be there. There are some webmasters who strategy is 1) Launch site 2) Spam links 3) Enjoy a 4-6 weeks at the top of Google 4) Get banned from Google for breaking webmaster t&c's 5) Repeat. This is a tactic that works well for some people, but there is no long term benefit and it is a matter of time before the '4-6 weeks of pleasure' loophole is closed. If you want to see any examples of SERP's were quality content and strong links beat 10,000's of automated links, let me know. Thanks David

David Wood
David Wood

Oh I agree with you David - the primary purpose of this article was to show that 'sitting and hoping' will not create search traffic. The engines algorithms have a purpose of sorting for quality, but unfortunately, quality ALONE doesn't create good traffic for a very, very long time - (if ever) there has to be a good strategy. I think we're on the same page, maybe some language needs to be adjusted in the article to more clearly reflect what I mean. -dave

Ryan Biddulph
Ryan Biddulph

Hi David, A real, in your face lesson here. Build backlinks. Every day. Network with other top shelf bloggers. Be everywhere, and make an impression wherever you are. Want to know why Google doesn't care a ton about quality of content? Run a web search on your key phrase. See what pops up in the organic search results. Do these look like the best, content-rich websites in your niche? I didn't think so. Between building links and using other tactics, some sites reach the first page of Google. Other sites which might deserve first page ranking never get there, because of lack of backlinks. I slowly creep up the results daily because I have built links patiently over the course of the last year or so. I've been persistent, and now I am being rewarded for branching out and building links. Birds of a feather really, that's what link building is about. Thanks for sharing your take David. Enjoy your week! Ryan

Justin Hammonds
Justin Hammonds

David SEO sucks lol. It's not hard to build backlinks as there are services everywhere not to mention tribe syndication, so I wouldn't say SEO doesn't work anymore. , Google does care about the content conscious website as I have rank easily soon after writing a blog post. Thank you for shining light on the situation & God bless you.

davidmwood
davidmwood

Justin, I didn't exactly say SEO doesn't work. I strongly believe that SEO is the ultimate way to generate free traffic online. In fact, I never even touch paid traffic. I wanted to communicate a clear message that "natural SEO" stinks. Meaning don't wait for other people to link to your content, you have to utilize automated link building tools on a large scale or your competition will crush you. No matter how great your content may be, it doesn't matter unless you have a stronger "link profile" than your competition.

Justin Hammonds
Justin Hammonds

Gotcha David. I understand. Same page & God bless you.

Paul Reimers
Paul Reimers

Great post David, It's funny how many things tend to escalate. I agree, SEO has a number of on-page and off-page factors but the off-page is like a link building arms race! This is mainly due to the monetary value of a high rank in natural search results which drives the business of SEO link building tools...which I of course use :) I'm glad that you mentioned the two examples of great but invisible blogs. I have been to some myself and it's always unfortunate.

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