MLM Lead Lists, Cold Calling And MLM Prospecting
Being in the Network Marketing industry, I’ve come across a lot of companies offering so called “MLM lead lists”. So I just wanted to write a short post on MLM lead lists, cold calling and MLM prospecting. Anyway, if you’ve been in the industry for more than a couple of weeks, you should have realized that success doesn’t exactly come easy. More to the point, you should have realized that your business is dead without leads.
I know I realized that after I went through my warm market list which took a whole 3 hours. True story, when I first got involved in an opportunity I was so excited that I called and pitched my entire warm market in around 3 hours. After that, I was totally stuck. I had no idea what to do and was completely out of ideas. So what did I first come up with?
Well, first of all I listened to my dumb ass sponsor who told me to go and stand around in Wall Mart. While that worked (slightly), I was soon asked to leave. So once my offline strategies failed me, I came across MLM lead lists. There were a few companies offering targeted leads who were apparently “highly qualified”. The companies also said that the leads had either been in Network Marketing or were looking to get involved.
I went ahead and purchased I think around 300 leads. For a whopping 10 cents per lead, $30 seemed like a steal. Anyway, I got the leads and decided to give them a ring. To my surprise, the first guy I called didn’t even know what Network Marketing was. I asked him if he’d heard of the term MLM, and he didn’t even know what I was talking about. Three cans of coke and 1 energy drink later, I had called around 60 leads until I came to a stand still.
Guess what? Seriously guess…
Did I all of a sudden become the rock star that I am today and recruit 20 of those 60 leads? NOPE, I didn’t recruit a fish. You know why I didn’t recruit a fish, because the damn leads hadn’t a clue who I was! Let me just repeat that in case you were thinking about buying some MLM leads… The damn leads hadn’t a clue who I was. And that was the end of my MLM leads list story.
I was $30 broker, even more discouraged to build my business and felt really low. Why? Well because the leads sucked. Honestly, I’ve actually bought more leads since then. BUT, I haven’t actually called them myself. I had someone else call them. I had a presentation in place, a script and everything. Still, the same problem… the people didn’t know me and therefore didn’t want anything to do with my business.
They felt alarmed that some stranger had their phone number and half of them didn’t really understand what Network Marketing even was. Network Marketing is all about relationships. If you can attract leads to call you, you’re in the position of power. You can have people call you about your business by using all that crazy attraction marketing nonsense. Just kidding, it’s not nonsense at all, but tough for the average Networker to properly grasp.
So should you cold call, should you call up leads who’ve never heard of you? The answer is NO. Even if you do manage to recruit a single rep by some miracle, you’ll still feel discouraged by the hundreds of leads who put the phone down on you. Remember that MLM is about building relationships. People won’t want to work with you unless they know, like and trust you.
Those are the facts and there’s no way around them. So for the love of god, don’t go round calling up random leads and pitching them on some “great opportunity”. You’ll get instantly rejected and you’ll feel like a real schmuck afterwards. In order to recruit, you first have to generate leads. Then you need to build a relationship with those leads on a personal level. From there (once you’ve gained trust) you can build a business relationship and start to prospect. I always say prospecting is an art that you can only master over time. Prospecting is essentially closing leads into your business. And if you want to get really good at it, you should go ahead and purchase an MLM leads list. The moral of the story, don’t buy MLM leads, generate them yourself.
P.S. Feel free to leave your comments, thoughts and questions in the box below. Also, if you’d like to learn how I consistently sponsor multiple reps daily on autopilot, put your email in the form on the right.