Make Money With Adsense? Pssst… That’s A Thing Of The Past (Part Two)
Article by davidmwood
David has written 345 awesome articles for us at David Wood's MLM Marketing Prosperity Blog
May 19, 2012 • 6 Comments
This Is Part Two Of “Make Money With Adsense? Pssst… That’s A Thing Of The Past” Click here for part one.
6. Write 3 PPC Ads For Each Ad Group
Straight after, write 3 PPC ads for each ad group. In PPC, your ads get rotated so you get to split-test them. Inside your PPC network, you can see how each ad is performing. Usually networks report the click through rate, number of times shown and average CPC (cost per click) among other things.
7. Join PPC Network
Once you’ve got your CPA offer, have verified the niche, found 30 keywords, broken them down into 3 ad groups and finally written the ads; it’s time to send traffic. Join a PPC network. You can join Adwords, but I recommend Microsoft Adcenter for beginners. If you search around, you can find free coupons that will give you $30-$100 in free advertising.
8. Create Ad Groups And Add Keywords With Tracking
Setting up your campaigns should be pretty straight forward. You first setup a campaign, then you create your 3 ad groups. As soon as you join a network and sign in, you’ll find tutorials showing you how to setup a campaign. The only thing you need to worry about is tracking. You need to track how every keyword performs. In most CPA networks, you can create sub id tracking links.
Sub ids basically allow you to create unique URL’s for each keyword you’re targeting. For each sub ID, you should enter a keyword, generate the link and use it in your PPC campaign for its respective keyword.
For example with peerfly and this example with the first keyword being “sears giftcard”, you would use the sub id “sears giftcard” and peerfly would spit out http://peerfly.com/offerxx0334/searsgiftcard.
You would then use that URL in your PPC campaign for the keyword “sears giftcard”. In every PPC network, there is an option to have each keyword go its own URL. You must use the option and setup a URL for each keyword you’re targeting. Another example of using sub ids would be for traffic sources, you could create a link with the sub ID “social networks” and use peerfly.com/offerxx0334/socialnetworks in all your social media promotions.
You should be able to use sub ids if your CPA network has them, otherwise you’ll have to find your own tracking solution. With sub id’s setup for each keyword… When you go to the reporting of the CPA offer, it should show all of the sub ids (the keywords in this case) and the conversion rate of each one. (this allows you to determine which are making you money)
The trick is to have each keyword go to its own unique URL. Setting it up like this allows you to see exactly how each keyword is performing, most importantly the conversion rates. You’re going to have to figure the tracking part out yourself, it shouldn’t be difficult. This whole strategy is fairly straightforward.
9. Set Sensible Budgets And Launch
Once you’ve setup your campaign and ad groups; you should set a sensible budget for your campaign. By sensible I mean $10-$20/day. Yes – it’s a bit of an investment for a lot of people. But totally worth it when you find a highly lucrative campaign.
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