Lead Generation, MLM Prospecting And Jedi Mind Control
If you’ve been in the Network Marketing industry for any length of time then you’ll know just how difficult it can be to get the ball rolling. So many challenges to overcome… Lead generation, relationship building, prospecting & mind control, closing and then that thing we call duplication. Here’s the truth…
If you can’t master the above 5 things you will fail miserably in the MLM industry. Ok, so there are a few exceptions. There are occasions where you’re able to recruit a couple of guys who go on to build a team of several thousand. That does happen, but rarely. If you really want to excel and build a highly lucrative 6+ figure yearly business, you have to master those 5 MLM elements. Here’s how they work in conjunction with each other…
1. Lead Generation
Without leads, your Network Marketing business is dead. Leads are the life and soul of almost every business. Without leads, you can’t build relationships, prospect or close anyone into your MLM company. So obviously, none of the other stuff even matters if you can’t generate any leads. Even if you’re a closing monster, you’re still going to fail miserably if you can’t generate any leads. There are hundreds of lead generation strategies. They all start off with traffic.
You simply need a lead capture page, an autoresponder and some targeted traffic. As for traffic generation, there’s blogging, article marketing, video marketing and paid strategies like pay per click. Once the traffic is flowing, you need to funnel it directly to your capture page. You need to setup your capture page with your autoresponder. You should already know this, but an autoresponder is an email marketing tool… like Aweber. There are some other minor details involved, which you’ll need to work out yourself.
Once your leads are rolling in, you absolutely MUST build relationships. People won’t join your downline unless they trust you PERIOD. Fortunately, you can leverage technology to put your relationship building on total autopilot. You basically just have to use your autoresponder and some crafty email marketing stuff. You can create a 2-3 week long follow up series’s using your autoresponder. In the first 2-3 weeks you just need to give away great content and build some trust between you & your subscribers. You do this by sharing blog posts and videos. You can also give away free reports and other products…
3. Prospecting And Mind Control
After you’ve generated leads and built a relationship through the sharing of high quality content, you need to start prospecting. Prospecting and mind control can only be mastered over a period of time. It’s not something you just understand or “get” overnight. It takes a lot of practice. Fundamentally, prospecting is the process where you build up your prospect’s desire to join your business. You do this by sharing content, emphasizing how painful your prospect’s problems are. Outlining every reason why they need to fix their problem (financial problem) and painting a picture of what life could be like with some money. That goes into mind control. The master prospectors of the MLM world know exactly how the human brain works and they’re practically able to control it. Prospecting also involves exposing your primary opportunity and selling your opportunity.
I actually know guys who have all of the 3 above elements perfected, but they’re utterly shit at closing. Closing is an art, it’s all about posture and timing. You have to tell your prospects to join at the right time and you need to tell them the right way. The problem is that most Networkers bomb out in their first 3 months. And… 3 months isn’t nearly enough time to figure out, let alone master the above 4 elements. It’s about mind control, knowing how your prospects think and triggering their emotions.
What’s the solution? Well a little mathematical formula…
Time + Money X Tools = Success
No matter how much money or tools you have, you’re not going to get this overnight. In fact, I was dead broke and living in a van while I was figuring this stuff out. It took me years, but for the start of my Network Marketing career I sort of followed the heard and listened to my dumb ass upline. However in my defence, I had a theory they didn’t know what they were talking about the whole time.
So it might take you a month to figure this stuff out, it might even take you six. You’ll also need some cash, not that much though… But you will need some… And if you don’t have any cash then why have you started a business? To make cash right? Well that’s dumb considering ALL businesses require start up capital.
Now as for tools, there are hundreds specifically designed for Networkers. Tools that will help you dramatically speed up the 4 element mastery process. Since I’ve already taught you what the 4 elements are, I’m going to throw in a blatant promotion. I’m recommending 1 tool that will help you rapidly excel in your MLM business. It’s called My Phone Room and I actually talked about it a few weeks ago here. Basically, My Phone Room does 5 things.
- It helps you generate leads.
- It calls up and qualifies your leads. (Gets rid of all the idiots)
- Books qualified leads into your company presentation.
- Connects you with your qualified leads on Facebook, Twitter and LinkedIn.
- Even closes prospects who’ve watched your presentation straight into your downline!
If only I came across this tool back when I started… Can you imagine having just 5, 10 or even 20 qualified prospects watch your company presentation on a daily basis? Well it’s all possible with the help of tools like My Phone Room.
P.S. Leave me your comments, thoughts and questions in the box below.
P.P.S. Have you read my full My Phone Room review?